Change and Strategy: I have commented previously about change and types of change and reactions/responses to change. We know that things are not static, that basically the only thing that is constant is change. Therefore, one very important aspect of strategic management and strategy is management's attention to and focus upon managing change. The management of change is not just about formulating strategies in an attempt for an organization to be in control of its own destiny by being proactive (one decision making strategy) or by having a quick but carefully thought out reaction to change (being responsive or reactive), rather than doing nothing (no reaction or response) and being victimized by change (the American Auto Industry), but it also is about implementing change within the organization, including the adjustments of resources (physical, financial, human) and the necessary commitment of those resources (a principle of management referred to as the Commitment Ptinciple) in order for the organization to achieve its goals. There is a management saying that you either change or you will be changed (again the U. S. Auto industry is an excellent example--it didn't change when it had the window of opportunity to do so, but was forced to change, with heavy casualties for not managing change). The competitive landscape is dynamic, and in order to not only survive over time, but to grow and expand, strategic decision makers must ensure that their decisions are leading the organization in the right direction to sustain a competitive advantage. Before moving onto the next step in the development of a strategic plan, which as you may recall is a fundamental role of strategic management, I want to offer some additional perspectives on change, in this case with particular emphasis on retailing, and on fashion. Think back on some experiences you may have had in making retail purchases over the past several months. Even before the pandemic retail sales in stores had been declining as increasing numbers of individuals across all age groups were making purchases online--for vityually all products across the board. This new type of consumer behavior has been putting physical retail stores, and in fact, shopping malls in jeopardy of surviving. It even seems that some stores have deliberately contributed to this problem by making decisions to not stock many items they have traditionally stocked in their stores, forcing us to purchase these items online. Companies have been worried about having to close physical outlets, and in fact many have closes several stores, but their actions of stocking fewer items has seemingly resulted in a self-fulfilling prophecy. That is, being concerned about declining sales in physical stores, so making decisions to force us to purchase more items online, thus further contributing to declining sales in stores, contributing to store closures. Their strategic decisions to deal with this changing landscape have contr ...