2. Introduction
• A business change - a process in which a large company or
organization changes its working methods or aims, for example in
order to develop and deal with new situations or markets
• A takeover/acquisition - a situation in which
a company gets control of another company by buying enough
of its shares
• A merger - an occasion when two or more companies join together
• A joint venture -a business or business activity that two or
more people or companies work on together:
4. The Walt Disney Company
• October 16th, 1923 by brothers Walt and Roy Disney
• One of the largest media and entertainment media corporations
• Owner of 11 theme parks, several television networks
• Started making films 1930
• Adaptions of children’s fairytales
5. The pixar
• 1979 founded as Graphics Group
• 1986 established as independent company- PIXAR
• Emeryville, California, United States
• Founders- Ed Catmull, Alvy Ray Smith, Steve Jobs
• Computer animation film studio for over 25 years
6. Reasons for takeover
• Ownership of world’s famoust
animation studio and its talent
• Own’s animation movies were
failing
• Steve Jobs (the deal brought technology
company Apple closer to Disney)
• Decrease in competition
• Good move to face competitiors
(Dream Works & 21th century)
• The deal gave Apple iTunes more
video content to offer
• Can focus on it’s work
• As part of the deal to ensure
that Pixar remained a separate
entity
7.
8. Takeover
• Walt Disney buys Pixar
• Date: Jan. 23, 2006
• Deal worth $7.4 billion (acquisition price calculated using “net present value” across its
businesses)
• Strict contract rules
9. Advantages
• Can collaborate without the barriers that come from two different companies with two
different sets of shareholders
• Can focus on what is most important
• The addition of Pixar significantly enhances Disney animation
•Benefit in theme parks, consumer products and cable
• There will be a steering committee that will oversee
animation for both Disney and Pixar studios, with a mission
to maintain and spread the Pixar culture.
10. For employees and for products or services
• Studio would remain in its
current Emeryville, California
location with the Pixar sign
• Better quality
• Bigger demand
• More consumers
11. For customers For shareholders
• Expansion – new studios,
expansion on TV
• Exhibitons
• Better quality
• Upper prices
• Pixar's primary directors and
creative executives must also
join the combined company
• Pixar HR policies will remain
intact, including the lack of
employment contracts
• If Pixar pulls ot of the deal, they
must pay Disney penalty US 210
million dollars
13. Why are staff resisting the change?
• The difficulty of uniting two different
cultures
• The risk of being fired for some staff
• members
14. What possible mistakes might new management
make?
• Failing to Define Goals
• Lack of Feedback
• Being to friendly
15. What practical actions can be taken to improve
the situation?
• Learn how to provide regular feedback
• Set smart goals
• Make sure everyone knows their role on the team
What can be learned from this experience?
• We can learn that there are always
pros and cons in marketing.
• How works film companies and what is
plus and minuses for them.
