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Distributor’s Summit 2011: The Next Decade for DistributorsChange is the Only ConstantJune 1, 2011
Welcome! GAMA International welcomes you to the Distributor’s Summit.  Our purpose today is to discuss distribution management growth and effective succession planning in the life insurance industry.  Without proper strategies, it could mean the end for your firm or agency.     © 2010 GAMA International. All rights reserved.     Slide 2
Change, Change, Change Retiring baby boomers along with a lack of women and minorities in the financial services industry creates a problem.   It is in a company’s best interest to widen the talent pool by employing younger generations, women and minorities. © 2010 GAMA International. All rights reserved.     Slide 3
With Change, Comes Opportunity Generational opportunities Who are the baby boomers? “Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it” George Orwell © 2010 GAMA International. All rights reserved.     Slide 4
Born between 1964 and 1980 Individually focused, self-directed and creative individuals looking for ways to maintain a certain lifestyle, while receiving recognition for personal accomplishments.  Must be transitioned into leadership positions  © 2010 GAMA International. All rights reserved.     Slide 5 Generation X
Generation Y Born between 1981 and 1995 Entitled, open-minded, and educated do-gooders looking to advance at a steady rate, receive frequent feedback and work in a team setting.  How do we recruit them?  © 2010 GAMA International. All rights reserved.     Slide 6
Technology: Get Used to It! Social media, tablets, and smartphones, oh my! It’s time to get tech savvy to stay afloat. “ Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road” Stewart Brand © 2010 GAMA International. All rights reserved.     Slide 7
Gender-based Opportunities MENTORING!  Why are there such few women in leadership positions? Gen X women like the flexibility of not having to adhere to a traditional linear career path. Appealing to Gen Y women and men should entail the same process.   © 2010 GAMA International. All rights reserved.     Slide 8
Gender of Field Leaders  © 2010 GAMA International. All rights reserved.     Slide 9 LIMRA. Krozel, Kathleen. Leading Indicators: Sales Leadership and the Future of Agency Distribution. 2010: Windsor, Connecticut. (p.21)
Building High-Performance Adviser Teams Two birds one stone: fulfill Generation Y’s need for a team-based environment and constant feedback and Generations X’s desire to specialize by creating high performance adviser teams.   © 2010 GAMA International. All rights reserved.     Slide 10
Types of Teams © 2010 GAMA International. All rights reserved.     Slide 11
Set Expectations What do you expect out of team members in terms of work and behavior? How will you assign accounts to new agents? © 2010 GAMA International. All rights reserved.     Slide 12
Tracking Team Performance Transitioning from individual accountability to a team setting requires you to clarify how a team’s effectiveness will be measured.   Sales Marketing Obtaining new clients Retaining clients and managing activity © 2010 GAMA International. All rights reserved.     Slide 13
Initiating the Team and Building Synergy Cohesion and synergy are imperative for a team’s success and will exist if all members are invested in making the team work towards the overarching mission.   Synergy = WINNING   © 2010 GAMA International. All rights reserved.     Slide 14
Developing and Leading the Team Leaders must learn to balance the concerns and personalities of team members during each stage of the “Orming Model” © 2010 GAMA International. All rights reserved.     Slide 15
Transition to Leadership How do we move from personal production to management?  Advisors work as mentors to transition agents into leadership positions by handing over responsibilities and coaching during the initial phases.   © 2010 GAMA International. All rights reserved.     Slide 16
Recruitment and Selection New leaders should be guided by experienced leaders during their early period of executing the recruitment and selection process so that, in turn, they can mentor and train new associates.    © 2010 GAMA International. All rights reserved.     Slide 17
Training and Development  Mastery of the sales process is key to becoming a successful agent. New leaders can train newly selected agents with continued guidance from veterans.   Build the right habits and incite confidence.   © 2010 GAMA International. All rights reserved.     Slide 18
Characteristics of a High-Performance Leadership Teams © 2010 GAMA International. All rights reserved.     Slide 19 Now that we know how to build advisor teams and transition agents into leadership positions, what do we look for in a successful leadership team?
Vision/Mission “Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” Andrew Carnegie  © 2010 GAMA International. All rights reserved.     Slide 20
Setting Hard Targets Short-term, flexible goals that reflect the vision. Strategy: a clear vision and hard targets provide direction for your organization. © 2010 GAMA International. All rights reserved.     Slide 21
Creating a Culture of Commitment and Personal Accountability Accountability produces results and drives strong performance.   © 2010 GAMA International. All rights reserved.     Slide 22
Building Harmony Building open relationships between team members is inevitably central to success.   © 2010 GAMA International. All rights reserved.     Slide 23
Building Trust Through Communication Without trust, you cannot have harmony.   © 2010 GAMA International. All rights reserved.     Slide 24
Achieving Alignment  To lead with one voice, a leadership team has to integrate the vision, strategy, and culture into one synchronized whole.   © 2010 GAMA International. All rights reserved.     Slide 25
Developing a Leadership Team How do you develop specific skills and know that your resources are being used properly?   © 2010 GAMA International. All rights reserved.     Slide 26
Conclusion A firm’s strategy for growing its distribution management and developing effective succession planning will determine if it will succeed in a changing landscape.   © 2010 GAMA International. All rights reserved.     Slide 27

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Change 3

  • 1. Distributor’s Summit 2011: The Next Decade for DistributorsChange is the Only ConstantJune 1, 2011
  • 2. Welcome! GAMA International welcomes you to the Distributor’s Summit. Our purpose today is to discuss distribution management growth and effective succession planning in the life insurance industry. Without proper strategies, it could mean the end for your firm or agency. © 2010 GAMA International. All rights reserved. Slide 2
  • 3. Change, Change, Change Retiring baby boomers along with a lack of women and minorities in the financial services industry creates a problem. It is in a company’s best interest to widen the talent pool by employing younger generations, women and minorities. © 2010 GAMA International. All rights reserved. Slide 3
  • 4. With Change, Comes Opportunity Generational opportunities Who are the baby boomers? “Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it” George Orwell © 2010 GAMA International. All rights reserved. Slide 4
  • 5. Born between 1964 and 1980 Individually focused, self-directed and creative individuals looking for ways to maintain a certain lifestyle, while receiving recognition for personal accomplishments. Must be transitioned into leadership positions © 2010 GAMA International. All rights reserved. Slide 5 Generation X
  • 6. Generation Y Born between 1981 and 1995 Entitled, open-minded, and educated do-gooders looking to advance at a steady rate, receive frequent feedback and work in a team setting. How do we recruit them? © 2010 GAMA International. All rights reserved. Slide 6
  • 7. Technology: Get Used to It! Social media, tablets, and smartphones, oh my! It’s time to get tech savvy to stay afloat. “ Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road” Stewart Brand © 2010 GAMA International. All rights reserved. Slide 7
  • 8. Gender-based Opportunities MENTORING! Why are there such few women in leadership positions? Gen X women like the flexibility of not having to adhere to a traditional linear career path. Appealing to Gen Y women and men should entail the same process. © 2010 GAMA International. All rights reserved. Slide 8
  • 9. Gender of Field Leaders © 2010 GAMA International. All rights reserved. Slide 9 LIMRA. Krozel, Kathleen. Leading Indicators: Sales Leadership and the Future of Agency Distribution. 2010: Windsor, Connecticut. (p.21)
  • 10. Building High-Performance Adviser Teams Two birds one stone: fulfill Generation Y’s need for a team-based environment and constant feedback and Generations X’s desire to specialize by creating high performance adviser teams. © 2010 GAMA International. All rights reserved. Slide 10
  • 11. Types of Teams © 2010 GAMA International. All rights reserved. Slide 11
  • 12. Set Expectations What do you expect out of team members in terms of work and behavior? How will you assign accounts to new agents? © 2010 GAMA International. All rights reserved. Slide 12
  • 13. Tracking Team Performance Transitioning from individual accountability to a team setting requires you to clarify how a team’s effectiveness will be measured. Sales Marketing Obtaining new clients Retaining clients and managing activity © 2010 GAMA International. All rights reserved. Slide 13
  • 14. Initiating the Team and Building Synergy Cohesion and synergy are imperative for a team’s success and will exist if all members are invested in making the team work towards the overarching mission. Synergy = WINNING © 2010 GAMA International. All rights reserved. Slide 14
  • 15. Developing and Leading the Team Leaders must learn to balance the concerns and personalities of team members during each stage of the “Orming Model” © 2010 GAMA International. All rights reserved. Slide 15
  • 16. Transition to Leadership How do we move from personal production to management? Advisors work as mentors to transition agents into leadership positions by handing over responsibilities and coaching during the initial phases. © 2010 GAMA International. All rights reserved. Slide 16
  • 17. Recruitment and Selection New leaders should be guided by experienced leaders during their early period of executing the recruitment and selection process so that, in turn, they can mentor and train new associates. © 2010 GAMA International. All rights reserved. Slide 17
  • 18. Training and Development Mastery of the sales process is key to becoming a successful agent. New leaders can train newly selected agents with continued guidance from veterans. Build the right habits and incite confidence. © 2010 GAMA International. All rights reserved. Slide 18
  • 19. Characteristics of a High-Performance Leadership Teams © 2010 GAMA International. All rights reserved. Slide 19 Now that we know how to build advisor teams and transition agents into leadership positions, what do we look for in a successful leadership team?
  • 20. Vision/Mission “Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” Andrew Carnegie © 2010 GAMA International. All rights reserved. Slide 20
  • 21. Setting Hard Targets Short-term, flexible goals that reflect the vision. Strategy: a clear vision and hard targets provide direction for your organization. © 2010 GAMA International. All rights reserved. Slide 21
  • 22. Creating a Culture of Commitment and Personal Accountability Accountability produces results and drives strong performance. © 2010 GAMA International. All rights reserved. Slide 22
  • 23. Building Harmony Building open relationships between team members is inevitably central to success. © 2010 GAMA International. All rights reserved. Slide 23
  • 24. Building Trust Through Communication Without trust, you cannot have harmony. © 2010 GAMA International. All rights reserved. Slide 24
  • 25. Achieving Alignment To lead with one voice, a leadership team has to integrate the vision, strategy, and culture into one synchronized whole. © 2010 GAMA International. All rights reserved. Slide 25
  • 26. Developing a Leadership Team How do you develop specific skills and know that your resources are being used properly? © 2010 GAMA International. All rights reserved. Slide 26
  • 27. Conclusion A firm’s strategy for growing its distribution management and developing effective succession planning will determine if it will succeed in a changing landscape. © 2010 GAMA International. All rights reserved. Slide 27

Editor's Notes

  1. -Staring across a sea of insurance industry folk, something is strikingly clear: it is a homogenous mass of old white men. For this planar industry to survive, awareness of an evolving three dimensional world is of utmost importance. -The insurance ‘Old Boys Club’ has to cater to a variety of ages, genders and races to accommodate for distribution management growth. -A 2010 article in the New York Times estimated that 50 percent of insurance agents in the United States and 70 percent of claims adjusters are over the age of 45, a number that will only get worse as the population ages. -In Canada, women hold only 24.3% of senior officer positions in insurance and financial services firms. Shockingly, as of March 2011, 30% of financial services companies had zero women in senior positions. -Now that more women than men are graduating from higher education, this inequality seems archaic. In addition to this, only 10% of agency heads in the United States are minorities, despite making up a much larger percent of the population. Though the game is changing, the dice still remain in the same hands, creating a problem as they all approach retirement age. -Generation X and Y must be trained and recruited to fill their positions, but we have to consider what they are looking for in the workplace. The number of insurance companies in the US and Canada recruiting inexperienced sales representatives has sharply declined over the past few decades. Now that many in the industry are retiring, the need for new and inexperienced sales representatives is growing. -How can we appeal to them? How do we transition agents into management positions? How do we create a gender neutral environment? All these questions must be answered so the next generation of advisors can rise up and fill the shoes of the baby boomer generation.
  2. -To understand how to appeal to younger generations (X and Y), one has to make a few “politically correct generalizations” based off of historical context. -Baby Boomers-Workaholics-Loyal to their organizations- Do not want to retire (14%)-Value flexibility-Embrace Teamwork-Motivated by salary Baby Boomers grew up in a healthy post-war economy raised by World War generation traditionalists. They value a strong work ethic and are very loyal to their organizations. The well documented hippie and feminist movements were in response to the perceived rigidity of their parents. Baby boomers raised their children to think freely and share their opinions, not wanting to make the same mistakes as their parents.
  3. Generation X-Individually focused-Mistrustful -Work to maintain a particular lifestyle-Creative-Have an entrepreneurial spirit -Interested in technology-Motivated by security   The children born after the baby boomers are considered Generation X (born between 1964 and 1980) and are the smallest group. Though they also had traditionalist parents, they are quite different from baby boomers and Generation Y. Every generation tends to look at the generation that succeeds them as “whining incompetents”. Each should try instead to recognize that their expectations might not be the same as their own and help them to succeed in their career, rather than trying to change them. A majority of Generation X has been in the workforce for some time and chronologically ready to be transitioned into leadership positions. This generation was the first to have mothers in the workforce, so called “latchkey kids”, and as a result is very different from the boomers. They are more individually focused and laid back than the baby boomers who work to work and not only maintain a specific lifestyle. Their independence and self-directed nature is an asset to any organization, however they also have a hard time establishing loyalty and trust within a particular company after growing up during economic uncertainty in the 80s and 90s. They assume that companies view them as an expendable commodity and tend to value options4. Baby boomers have some difficulty understanding these differences because they see it as an X’ers lack of commitment to their career, a misguided fear. What strategy can boomers employ?To gain an X’ers trust, leaders must be able to give them the opportunity to strike on their own and show what they have to offer as an individual. Communication about expectations, corporate identity and a company’s vision is the most fundamental pillar in building trust. Building a collaborative network can enable individuals to specialize in certain skills and contribute to the success of the whole. Boomers and Generation Y tend to have a close relationship, making Generation X feel like they are being overlooked, wedged between workaholics and entitled brats. It is fundamental for veteran leaders to keep X’ers from fleeing in droves to pursue their own projects so that the insurance industry can survive the mass exodus of boomers that is just on the horizon.
  4. Generation Y-Value Technology-Interested in making a positive contribution to society-Most diverse-Need more feedback-Embrace teamwork-Need a steady rate of advancement-Require flexibility  The children of the boomer generation constitute Generation Y (born between 1981 and 1994), many of whom are starting to enter the professional realm. They are not afraid to share their opinions, are much more comfortable with diversity and open to learning opportunities. The insurance industry lacks appeal for Generation Y for a number of reasons. The economic downturn and health insurance debate have demonized the entire industry. For many young people it conjures up images of a horned, winged beast taking advantage of the vulnerable. Since Generation Y is concerned with making a positive contribution to society and value a diverse environment, they are deterred from perusing careers in this industry. First and foremost, the insurance industry has three key benefits: compensation, control and contribution. The sky is the limit for those with salesman personalities because there is no cap on commission. They have full control over their success or failure: which appeals to both generation y and generation x. If life insurance companies were able to emphasize their social responsibility, it will most definitely aid in recruiting a younger demographic by giving them a sense of purpose. Life insurance exists so that individuals have a safeguard if they are faced with a financial tragedy or a family member passes away. This purpose, and not profitability, should be emphasized to Y’ers. Offering short term fellowships to new recruits to travel and make a positive contribution in pre-approved ways would also draw them to the industry. What Strategy can be used?In 2008 UBS introduced a new recruit, fresh out of college, to a graduate deferral program that enabled someone to take a year to devote to community service. They promised to hold the position open and pay half of his salary along with a stipend for health insurance. The new recruit took that time to help non-profits around the world, learn Spanish and develop an AIDS-education program. When he returned he was happy to fill the position. If insurance companies had similar programs, they would appeal to younger recruits, not to mention make a positive contribution to the world. Subsidized self-exploration is the perfect way to recruit college graduates in the midst of their quarter-life crisis.
  5. Upper management is primarily comprised of men in their 50s and 60s who are, at times, intimidated by technology. Because both Generation X and Y have grown up with technologically driven instant gratification and access to social media, a lagging work environment is unappealing. Generation Y makes up 30% of the internet population and is used to constantly checking their facebook page and twitter account. They also value flexibility for this reason. Why sit at a desk when you can access the same information from your smartphone, tablet and laptop? Time Warner recently offered a reverse mentorship program through which “tech-savvy college students” mentored senior executives on social media and emerging digital trends5. If insurance companies offered similar programs, not only would senior managers become more technologically aware, the younger generation would become familiar with the organization and feel valued. Customers are now becoming more internet-savvy than ever and can easily look up policy prices for competing companies. It would be in the best interest of older agents to learn this digital landscape if they want to continue to be successful and establish a strong on-line presence as well as have a point of sound connection and comfort conversing with younger agents.
  6. A LIMRA study conducted in 2008 found that women, who make up 47% of the workforce, only made up 7% of agency head positions in the insurance industry. 93% of agency heads and 88% of sales managers were men3. Women joining the industry, for the most part, will be less interested in the boy’s club traditions of going golfing and drinking beer. Somehow, a gender neutral environment must be created. This can be done by providing mentoring for all, regardless of gender and becoming more focused on merits alone. Generation X women are not as drawn towards feminist activism as their mothers were, but still value the ability to climb the proverbial corporate ladder. These women have children later in life than their mothers, but tend to serve as the predominant caregiver. They would like the flexibility of not having to adhere to a traditional linear career path. If they want to work from home for some time while their children are young, they should have that option especially because technology enables them to do so. Part time work schedules or apprenticeships might also appeal to some that have children in school between 9 to 3pm. Women should be given the same opportunities in management as men, instead of just being resigned to lower rung tasks because of the need for a different career path. Generation X women are educated and capable of taking the place of senior officers. According to The Sponsor Effect: Breaking Through the Last Glass Ceiling in the Harvard Business Review, women are unable to break through the glass ceiling because of the lack of male advocacy. In a male dominated industry women need the sponsorship of an older man, which can become uncomfortable if any actions are misconstrued as sexual interest. Single women are seen as threats, while married women with children are seen as less available. Considering that the coaching relationship is crucial for training new leaders, this type of thinking must change. Women in Generation Y are not very different from the men of generation y. More women than men of this generation are graduating from college and are creating wealth at a faster rate. Many of them consider work and family to be of equal importance. They are not merely satisfied with marriage and motherhood, but value a challenging professional life as well. We do not need to perpetuate any gender role stereotypes (i.e. women being more nurturing), to appeal to this demographic. Y’er fathers spend significantly more time with their children than previous generations. 82% of generation y women believe that a woman you has a career can have just as close of a relationship with her children as a woman who is unemployed, versus 60% from generation x. Recruiting and appealing to men and women should entail the same process.
  7. Generation Y needs a lot of feedback and encouragement in an environment they can move up quickly. They would most likely function best if more insurance companies employed a team selling model, so that a team of advisors could provide agents with the feedback they need while keeping them motivated. Generation X could also benefit because they could use their particular skill set to collaborate and contribute to the success of the whole4. Currently, only 9% of financial services sales reps have formalized team based models, but this collaborative type of model can help increase productivity and address Generation Y’s desire for team based opportunities. Collaboration gives sales representatives the ability to specialize, while leveraging out other tasks to team members. Securian Financial implemented the team model, using teams that include: a senior advisor, junior advisors, protégés/marketing coordinators and a sales manager. Team members are able to concentrate on the areas most relevant to them, while delegating out other tasks to support staff. -If you are a successful field leader who is considering moving to a team structure, Building High-Performance Adviser Teams is the perfect guidebook to consult. It organizes the process into five parts: Organizing teams, managing team processes, tracking team performance, launching and maintaining teams and leading teams and addresses common problems that occur during the formation of a team. Collaboration would assist in meeting the challenges that new technologies and an emphasis on service delivery have created. Firms must be open to growth and able to cope with unanticipated changes while still satisfying their customers.
  8. To organize a team, a field leader must define the roles and responsibilities of each team member. Accountabilities should be very clear so the individuals know what they are responsible for and can be rewarded for their successes. Structure depends upon the talents of each individual and can be organized in a variety of ways. - Product-based teams focus on a particular product line and work together. This type of team is especially common on multiline firms using specialists to sell multiple products. An example of this could be creating teams of homeowner specialists, commercial specialists, investment specialists, auto specialists and life specialists who all depend on a support staff. Individuals in these this type of team would have product-based roles. -Market-Based teams concentrate on a market segment, either based on targeting specific types of clients or geographic regions. Members of this team will have to take on market-based roles by concentration on a particular segment defined by income, race, ethnicity, gender or geography. -Skills-based teams structure their team around the skill sets of its members so that they can focus on aspects they can excel in. For example, in the sales process one person might be in charge of finding the client, another for closing the sale or maintaining the client relationship and another for doing administrative work. -With mentoring teams, senior/more experienced members mentor new members. Senior agents share their wisdom and knowledge with junior ones, while lightening their own load and increasing productivity. Roles in this type of structure are based on level of experience. New associates can begin to garner clients and handle cases on their own. -Blended teams use two or more team structures, depending about the needs of their organization.
  9. -After organizing a team, a field leader must set expectations, assign accounts, manage rewards and recognition and address marketing challenges. Setting expectations involves communicating what is important for the organization and establishing targets so that members know what they are working towards. If the leader maintains reasonable expectations for behavior and attitude member will know to: respect everyone on the team, actively support and cooperate in meeting team goals, agree to disagree in decisions, focus on the issues instead of the person and to resolve conflicts directly. Expectations must be outlined as a group and individually which each member. Working on these will gain an agent’s commitment. -When an agent is starting out, they may need to assigned accounts depending on geographic proximity, client tiers or skill set. These accounts are usually only assigned in the beginning, after which agents are to establish their own. It is important to communicate with these new agents about what they should be responsible for and if there is a change in the process. Because a team structure might give the perception that individual contributions will not be recognized or rewarded, it is important to reinforce performance and behavior with a reward system. Monetary rewards can include: split commissions, production bonuses and contests, team leader’s compensation or support staff compensation. Nonmonetary recognition could be personal recognition or at a team or firm meeting. This will encourage a group to function at their best.
  10. Once the team is fully in place and each member is aware of their responsibilities, team performance must be tracked. How can you know if your team structure has been successful without tracking performance? A leader can look at the different components that determine success: sales, marketing efforts, finding new clients, client retention and activity. Sales constitute the total premium generated; measuring how many sales were made is the largest part of figuring out a team’s productivity. Evaluating teams by how well their products are marketed is also common. Other questions leaders have to ask when determining the performance of their team can include: -How many new clients did we acquire?-Were we able to retain our clients? If companies use exit fees, transfer complexity and loyalty rewards they are better able to retain clients. Client satisfaction must be a priority as well as identifying the sources of any client dissatisfaction. Customer surveys are a useful tool in determining why clients feel the way they do.-How many sales calls and follow-up appointments were made?
  11. Building synergy between the team members is crucial for the success of the team. The most difficult part might be initiating the team in the first place, indicating that energizing the team, making sure team members are compatible and establishing a clear mission are very important. Individuals who have been successful on their own are often reluctant to become part of a team, so it would be in the team’s best interest to communicate what each person can gain from using a team model. Team members can be selected by assessing an individual’s experience and behaviors, what they have to offer and how they would fit with other team members. This can be done by: documenting job requirements, assessing what behaviors are important to be successful in the role, sharing the organizational structure, culture, team values and beliefs, brining existing associates into the recruiting process and conducing behavioral event interview. A formal, structured orientation program is a good idea for transitioning new members into the team. New members need more mentoring so it is important to maintain frequent contact with them and create opportunities to build relationships.
  12. Now that we have our team and its members, team development should become the focus. Teams take time and patience to form and go through different phases: forming, storming, norming and performing. During the forming stage listening to members and mentoring them will help guide team members through moments of confusion and anxiety. Once the team is launched it is in storming phase and conflicts may arise. Leadership must establish a balance between placing restrictions and sitting back and letting the team work out its own conflicts. By the time a team reaches the norming phase, the team hits its stride and everyone is aware of their responsibilities. The only hurdle at this step might be complacency, which can be avoided by providing the team members with new challenges. Once a team is at performing level , members are exceeding expectations and are able to lead themselves. It is the goal of every leader to bring their team up to the performing level. -Shared vision can create a common identity among diverse people and motivates individuals to work as a team to achieve their goals.
  13. How do we move someone from production to management? The two might seem very different, but the qualities needed to succeed in production are very similar to those needed to become a top performing leader. To transition someone into a leadership position, they must be given more responsibility. These include recruiting, selecting, training and creating a culture of high performance and support. By the end of 2007 in the U.S., 44% of agency heads were over the age of 50. The time is now to commence a serious migration of new leaders, the question is “how?” When facilitating a new frontline leader, a lot of emphasis must be placed on the recruiting and selection process, especially during the first few months. Some studies found that 40 percent of new leaders fail within 18 months, which lends support to the importance of a strong coaching relationship6. Without reciprocity, the likelihood of success diminishes exponentially. New leaders should be ultimately responsible, but the burden of assessment lies on the veteran leaders. Guidelines for new managers on recruitment, training and development procedures:
  14. Elements of LeadershipFirst, the new manager must be responsible for recruiting new agents. This involves:-Locating the organization’s recruiting and selection procedures -Interviewing experienced managers who are successful recruiters-Taking into account what procedures high-performing organizations use Define candidate profile  Develop sources of prospects (cold and warm sources) Identify prospects Introduce the career to prospects  Continue interested prospects to the selection process selection-Use a referral network: internal nominators, external nominators and personal observation to find new potential candidates. -Use cold source leads and assist an experienced manager conduct a seminar for cold source prospects. -Use ratios to determine how many contacts need to be generated to get quality recruits. Experienced managers play a crucial role in debriefing new leaders on their recruiting activity.  All prospects must be screened, assessed.In depth interview  screening tests to at least five candidates  assess personality and characteristics -Managers must demonstrate how to assess candidates against the organization’s candidate profile-Interview newer associates in the firm to see whether they fit the candidate profile and practice interviewing skills.-Conduct initial screen interviews of the prospects -Debrief with managers about each candidate  -Review compensation and expectations interview-Role-play with an experienced manager-Co-conduct at least two compensation and expectation interviews-Conduct the interview while an experienced manager observes -assess willingness and referrals with project nominator form. Arrange to go out with some of them on their market surveys.
  15. -New recruits should be encouraged to attend both formal and informal agency gatherings for the purpose of building team relationships.-At this point supervisors play a crucial role in reviewing the firm’s expectations and should role-play with the new leader giving the full introductory presentation. After this, the new leader should give the full introductory presentation to current candidates. -Once an individual is selected they must be trained, where the trainer becomes more of a coach/mentor than just a manager. This process can be summed up into four broad steps:Level One: Explain the process and the role of fact-finding to the new recruit. Level Two: Accompany new associate on one or more fact-finding appointments while they conduct the interview. They must be debriefed properly as the case progresses. Level Three: Start shifting more responsibility from yourself and others to new associate. Make sure all associates get the practice and coaching they need. Level Four: After six months have the new associate take on a trainer role. --New associates must be trained on sales procedure using the help of veteran producers. They will learn from joint-work, rather than teaching. This includes: prospecting, interviewing, analysis, developing illustrations and case presentations. Any time a new associate misses target activity levels it is important for a manager to talk to them about what should be done differently.  -New associates should be held accountable for activity, not results. If expectations are clearly outlined and discussed during weekly meetings, new associates will feel more motivated to complete tasks. An agency must have high activity standards to build performance. Build the right habits and work ethic by consulting veteran managers, creating contests and challenges, and recognizing top performers. -Use meetings to reinforce expectations -Ensure support through accountability
  16. Building High Performance Leadership TeamsWhen establishing a team, trust is the underlying factor in forming a productive, harmonious group. In addition, a leadership team must establish a culture of high performance so that associates are encouraged to do their best.To prevent miscommunication and establish a big-picture goal, a leadership team must come up with a vision. The highest performing firms have a shared vision, or a big picture goal or target- a BHACVision: big picture, goal or target (gen y willing to work harder if they support vision/mission) Mission: more externally focused and reason behind the existence of the organization -A team must be devoted to the same vision/mission. The vision must be reviewed at least once a year, which can include adjusting it to accommodate changes in the organization/industry. -Everyone also has their own personal vision, so successful leadership teams must get to know the values of each of the people who work with them.  A Leader  A Vision  Strategic Plan  Tactical Plan
  17. A. Setting Hard Targets-On a smaller scale, interim goals must be set (targets)Know your numbers, use specific, measurable attainable, relevant and time-bound goals, keep your eyes on the target and celebrate success. These targets must also be stretchable. -Lead as well as manage and coach and be coached-Challenge (gen y)
  18. B. Create a Culture of Commitment and Personal Accountability-Everyone agrees that there should be accountability, but high performers have a different method of monitoring this. 1. “High-performing leadership teams create an environment of personal commitment and ownership by working collaboratively with their advisers. “ -Shared information (mutual review of performance) -Shared understanding (reviewing things together) -Ownership (advisers actively involved in reviewing progress towards goals) -Appreciation2. Regular performance monitoring process: (gen y) -Test for understanding -Test for willingness -Test for ability -Test for opportunity -Adjust for experience 3. Setting Priorities -Stick to your priorities-Keep organization focused on those by regularly addressing them in meetings, newsletters and other communications-Identify factors that impact your top priorities 4. Personality differences (Type A’s) -High achievers should know their value -Coach type A’s in appropriate coaching behaviors -Manage yourself 5. Good promises are: public, active, voluntary, explicit and mission-based  Building Trust (gen x) -create a safe environment: focus on problem analysis and resolution instead of placing blame-Be future- focused (gen y) - Be consistent -Acknowledge ownership-Celebrate successes: instead of just focusing on someone when they are not hitting their goals
  19. C. Building HarmonyBoomers must be able to empathize with and understand these generations to build a high-performing work environment. A survey of 300 executives in 17 industries worldwide found that the major barrier to innovation was “lack of a conducive climate”7. This is why peacefully existing as a tight cohesive group is very important.  Four Factors determining effectiveness:-Organizational climate: individuals’ perceptions about the environment affecting their work-Leadership styles- changing to meet the situation or condition-Job requirements- clearly stated and held to-Individual competencies: capabilities and motivation- evaluated, monitored and coached.  Creating a High-Impact Organizational ClimateSix characteristics:-Flexibility: processes and policies that help performance should be in place.-Responsibility: individuals should have enough autonomy to be accountable for certain tasks-Standards: individuals should be challenged-Rewards: tied to key performance drivers-Clarity: individuals should know what is expected of them -Team commitment is very important: people are proud to belong to the organization and trust that everyone is working toward a common purpose (gen x and y)   Types of Leadership necessary for harmony:-Authoritative: long-term vision and clear direction-Democratic: sets goals, encourages participation-Affiliative: strengthens relationships and connections-Coaching: links individual goals to organizational vision  (Cop Coach  Community) -In a highly collaborative environment, team members are more likely to like, respect and trust each other. -Cross-functional and cross-departmental cooperation is necessary and productive  High performing leaders are:-Reallocate resources: depending on periods of high work volume-Are accessible-Are candid-Are inclusive-Orchestrate moments of collaboration  -Teams should not just project the appearance of getting along (false harmony)-Must not succumb to groupthink
  20. D. Building Trust Through Communication-High performing teams have leadership that seeks out and carefully listens, trying to get input from everyone. A team needs to solicit, respond to and incorporate the ideas of every team member.  High Trust Communication 1. Active Listening, or being fully engaged in a conversation, is essential for building high trust communication. This can be done by:2. Preparing mentally and clearing your space3. Declaring your intention4. Using perception check5. Getting comfortable with silence6. Using the other parties’ names7. Asking good questions8. Paraphrasing9. Occasionally sharing your perceptions of the speaker’s feelings10. Sharing your reactions to the speaker’s message  Informal Communication (gen y) -Management by walking around and asking members what they are working on -Schedule informal social events -Create opportunities for informal communication
  21. E.Achieving AlignmentLeading with One VoiceThis is the process of combining a company’s vision, strategy and culture. The goals of achieving alignment are: -The achievement and reputation of the firm-Confidence in the firm’s key decisions  Team goals should be emphasized (gen y)- why is this critical to success:-when targets are not being hit, they should be quickly adjusted-goals and strategy should be continually reinforced-revenue and expense drivers should be closely monitored-individuals should be reminded of their individual contribution-collaboration emphasized Teams are good because:-Promotes better client engagement: team can leverage skills…-Teaming increases productivity, assets and revenue -Improves Retention of Advisers-Creates structure for more efficient ways to work-Provides Advisers with Opportunities for Professional Growth  Elements that distinguish top performers:-integrity-high priority on personality traits-interpersonal traits Interdependence and collective decision making are important for a high performing leadership team.
  22. F. Developing the Leadership Team-Potential progress blocks must be identified so that an effective action can be taken. These factors can include a particular individual or the environment. -Check for attitude: if it is an individual- why does the problem exist?-Check for readiness: develop a plan together-Define success: so that the individual knows what is expected  Action Learning, or using a structured process to improve performance by studying one’s own actions and experiences, can be utilized in developing a leadership team. Questions can include:-Factual-Feeling-Possibility-Decisional  If a leadership team works to create a vision, set interim goals, avoid isolation and communicate properly with associates using the guidelines illustrated above, the team is bound to be successful.  
  23. A clear strategy of diversity and willingness to change the way business is done are the two biggest components of creating a more attractive work environment. Learning what each group desires out of their workplace can help a veteran leader determine how to meet their needs, acting more as a coach than a pedagogue. Generation X might be looking for opportunities to show their individual contribution to an organization, while Generation Y might be looking for flexibility and ability to make a positive social impact. The differences in Generation X and Y could seem contradictory at first, but using leadership teams and coaching to transition individuals into positions of leadership can benefit everyone.