The document discusses the history and development of advertising in India over the past 100 years. It describes the objectives of the Advertising Agencies Association of India which are to benefit both consumers and advertisers. Examples of areas that advertising agencies work in are provided such as government relations and training. The chapter concludes by predicting that vernacular, local language advertising that is culturally compatible will continue to develop and grow in importance for India in the future.

1. CHAPTER-
CELEBRATING 100 YEARS OF
INDIAN ADVERTISING
FOUNDATIONS OF
ADVERTISING
1
THEORYAND PRACTICE

2. Himalaya Publishing House
Foundations of Advertising Theory
and Practice
S. A. Chunawalla & K. C. Sethia
Chapter 1
Celebrating 100 Years of
Indian Advertising
History of Indian Advertising

3. Himalaya Publishing House
Foundations of Advertising Theory
and Practice
S. A. Chunawalla & K. C. Sethia
Chapter 1
Celebrating 100 Years of
Indian Advertising

4. Himalaya Publishing House
Foundations of Advertising Theory
and Practice
S. A. Chunawalla & K. C. Sethia
Chapter 1
Celebrating 100 Years of
Indian Advertising
Advertising Agencies Association
of India (AAAI)
Objectives:
 To benefit Indian consumers and to protect their
interests by helping ensure that advertising is
honest and in good taste.
 To benefit Indian advertisers by promoting their
sales, increasing their sales and increasing
profitability and productivity, to stimulate business
and industrial activity.

5. Himalaya Publishing House
Foundations of Advertising Theory
and Practice
S. A. Chunawalla & K. C. Sethia
Chapter 1
Celebrating 100 Years of
Indian Advertising
Example:
 Government & Public Relations
 Training & Development
 Public Service

6. Himalaya Publishing House
Foundations of Advertising Theory
and Practice
S. A. Chunawalla & K. C. Sethia
Chapter 1
Celebrating 100 Years of
Indian Advertising
Future of Advertising in India
 Vernacular advertising, with local press and
appeals compatible with Indian culture and sub-
cultures, will develop into an impressive
profession in the years to come.

7. Himalaya Publishing House
Foundations of Advertising Theory
and Practice
S. A. Chunawalla & K. C. Sethia
Chapter 1
Celebrating 100 Years of
Indian Advertising