The document discusses three visual designs for a tent rental company called Tents 4 Events. The target audience is adults ages 25-55. The communication objective is to persuade the audience to rent from Tents 4 Events. The three visual approaches are typography, images/groups of images, and cartoons/illustrations. The document analyzes each design and argues that the typography design is the most effective as it is simple, easy to read, and uses basic colors and design techniques.
Typography is an important element in design that helps communicate an artist's message. The typeface, size, color, and other attributes can emphasize or deemphasize parts of the text. The artist must consider these aspects to convey the intended message. Four examples are provided that demonstrate how typography can suggest different feelings like cold, excitement, childhood memories, and comfort through the use of fonts, colors, spacing and other design elements. Effective typography is key to ensuring the reader understands the designer's intended message.
This document is a student's final project for a visual literacy course. It discusses three visual approaches - cartoons, signs, and images - created to promote the sale of Blue Bird honey buns. For each approach, the student analyzes design principles like balance, focal points, fonts, and color used to effectively communicate the message that Blue Bird honey buns provide a cheap thrill. The overall goal is to convey to potential customers that Blue Bird honey buns are fun, cheap, and the best choice.
Creating Clarity 3.0: How to Design Great Visual CommunicationBarry Casey
This document provides an overview of designing effective visual presentations. It discusses taking information and creating meaningful stories for audiences. The key principles of visual communication design discussed are simplicity, using empty space, contrast, alignment, flow, proximity, and hierarchy. Specific techniques are presented like using grids, the rule of thirds, and arranging elements to guide the audience's attention. Designing slides with these principles in mind can help audiences better understand the core message.
Master Chef’s are fond of saying, “We eat with our eyes first”, but did you know there’s research to back it up? A study in the late 1970’s showed that, when we find food more appealing, not only do we enjoy it more we also absorb more nutrients from it. Subsequent studies have validated this finding.
Because human beings are holistic entities, it stands to reason that if our bodies absorb more nutrition from foods we find appealing, then our minds are likely to absorb more information from presentations that we find appealing as well.
This tutorial covers all aspects of presenting using a cookbook metaphor.
The document defines and explains various elements of multimedia including text, graphics, sound, video, and animation. It also defines and describes drawing, color, fonts, and briefly explains the basic laws of design such as balance, rhythm, emphasis, and unity.
This document analyzes the visual design of a real estate brochure created by Gary Greene Better Homes and Gardens. The author examines the brochure's use of images, colors, fonts, and layout across four levels of design. The analysis finds inconsistencies that undermine the visual design's effectiveness. Specifically, the front page establishes an earthy theme with brown and green colors, but subsequent pages introduce unrelated tropical colors. Additionally, multiple fonts and treatments are used without a consistent style. These inconsistencies violate design principles of repetition, similarity, and closure. Therefore, the author concludes the overall visual design of the brochure is ineffective.
This document provides an overview of the student's aims and objectives for their major project where they will take on the roles of creative producer and director of photography. They discuss their previous experience and how it has prepared them for these roles. They also outline some of the key responsibilities of each role and how they plan to approach them, focusing on effective communication and ensuring a positive work environment. The annotated bibliography then summarizes several sources that have informed the student's understanding and approach to production, distribution, and Wes Anderson's auteur style.
Digital Heroes - User Experience & Micro Copy Imille
Quello della User Experience è un settore dai confini poco netti, che negli ultimi tempi ha acquisito una rilevanza sempre maggiore all’interno del mondo digitale. Concernendo sia le caratteristiche oggettive dei prodotti/servizi sia gli aspetti soggettivi degli utenti, richiede ai professionisti che se ne occupano una serie diversificata di skill: creative, culturali, emotive, strategiche, tecniche. Non è un caso che all’orizzonte lavorativo stiano emergendo nuove figure, come quella dello UX Copywriter.
All'interno del ciclo di incontri "Digital Heroes" ne abbiamo parlato con Serena Giust, Team Leader & UX Copywriter da Booking.com.
Typography is an important element in design that helps communicate an artist's message. The typeface, size, color, and other attributes can emphasize or deemphasize parts of the text. The artist must consider these aspects to convey the intended message. Four examples are provided that demonstrate how typography can suggest different feelings like cold, excitement, childhood memories, and comfort through the use of fonts, colors, spacing and other design elements. Effective typography is key to ensuring the reader understands the designer's intended message.
This document is a student's final project for a visual literacy course. It discusses three visual approaches - cartoons, signs, and images - created to promote the sale of Blue Bird honey buns. For each approach, the student analyzes design principles like balance, focal points, fonts, and color used to effectively communicate the message that Blue Bird honey buns provide a cheap thrill. The overall goal is to convey to potential customers that Blue Bird honey buns are fun, cheap, and the best choice.
Creating Clarity 3.0: How to Design Great Visual CommunicationBarry Casey
This document provides an overview of designing effective visual presentations. It discusses taking information and creating meaningful stories for audiences. The key principles of visual communication design discussed are simplicity, using empty space, contrast, alignment, flow, proximity, and hierarchy. Specific techniques are presented like using grids, the rule of thirds, and arranging elements to guide the audience's attention. Designing slides with these principles in mind can help audiences better understand the core message.
Master Chef’s are fond of saying, “We eat with our eyes first”, but did you know there’s research to back it up? A study in the late 1970’s showed that, when we find food more appealing, not only do we enjoy it more we also absorb more nutrients from it. Subsequent studies have validated this finding.
Because human beings are holistic entities, it stands to reason that if our bodies absorb more nutrition from foods we find appealing, then our minds are likely to absorb more information from presentations that we find appealing as well.
This tutorial covers all aspects of presenting using a cookbook metaphor.
The document defines and explains various elements of multimedia including text, graphics, sound, video, and animation. It also defines and describes drawing, color, fonts, and briefly explains the basic laws of design such as balance, rhythm, emphasis, and unity.
This document analyzes the visual design of a real estate brochure created by Gary Greene Better Homes and Gardens. The author examines the brochure's use of images, colors, fonts, and layout across four levels of design. The analysis finds inconsistencies that undermine the visual design's effectiveness. Specifically, the front page establishes an earthy theme with brown and green colors, but subsequent pages introduce unrelated tropical colors. Additionally, multiple fonts and treatments are used without a consistent style. These inconsistencies violate design principles of repetition, similarity, and closure. Therefore, the author concludes the overall visual design of the brochure is ineffective.
This document provides an overview of the student's aims and objectives for their major project where they will take on the roles of creative producer and director of photography. They discuss their previous experience and how it has prepared them for these roles. They also outline some of the key responsibilities of each role and how they plan to approach them, focusing on effective communication and ensuring a positive work environment. The annotated bibliography then summarizes several sources that have informed the student's understanding and approach to production, distribution, and Wes Anderson's auteur style.
Digital Heroes - User Experience & Micro Copy Imille
Quello della User Experience è un settore dai confini poco netti, che negli ultimi tempi ha acquisito una rilevanza sempre maggiore all’interno del mondo digitale. Concernendo sia le caratteristiche oggettive dei prodotti/servizi sia gli aspetti soggettivi degli utenti, richiede ai professionisti che se ne occupano una serie diversificata di skill: creative, culturali, emotive, strategiche, tecniche. Non è un caso che all’orizzonte lavorativo stiano emergendo nuove figure, come quella dello UX Copywriter.
All'interno del ciclo di incontri "Digital Heroes" ne abbiamo parlato con Serena Giust, Team Leader & UX Copywriter da Booking.com.
iV2014 - How to Tell Stories Using VisualizationAna Figueiras
The benefits of storytelling’s are long-known and its potential to simplify concepts, create emotional connection, and capacity to help retain information has been explored in different areas, such as journalism, education, and others. The necessity to incorporate storytelling in visualizations arises from the need to share complex data in a way that is engaging. Advances in technology have enabled us to go beyond the traditional forms of storytelling and representing data, giving us more attractive and sophisticated means to tell stories.
In this work we present the results of a focus group study that was conducted with the purpose of collecting information on the narrative elements in a collection of visualizations and the possible inclusion of storytelling elements in those. In this study information about the visualizations in terms of comprehension, navigation, and likability was also collected with the intent of identifying elements that are appealing in the visualizations. Furthermore, we suggest strategies for storytelling in visualizations.
Aa reader urban_imaginaries_summer_2015April Aryal
This document discusses planning as a form of persuasive storytelling. It summarizes the author's previous argument that planning can be viewed as planners constructing stories about the future through techniques like emplotment, characterization, and language. It then addresses three main critiques of this view: that it risks fabrication over truth, ignores issues of power, and oversimplifies storytelling. The author revises their argument to say that for plans to be persuasive to diverse audiences, they must make space for multiple local narratives and allow them to inform each other through dialogue. However, powerful actors may try to marginalize competing stories.
Art Appreciation - 703 Words Free Essay Example on GraduateWay. Art Appreciation Essay Sample - WHILE ART EDUCATORS MUST EMBRACE AN .... ART APPRECIATION. ART Appreciation Reviewer - ART APPRECIATION Module 1 Humanities and .... sample of art criticism essay. Art Appreciation Essay Example Topics and Well Written Essays - 500 words. ART Appreciation Essay - REFLECTION Connection of Art Appreciation To .... Art Appreciation Essays - University of Santo Tomas - StuDocu. Art Appreciation Essay Example - Download Free Mock-up. Art Appreciation. Comparison and Contrast Free Essay Sample - YouTube. Art Appreciation Essay Conclusion Sitedoct.org. Art appreciation. Art appreciation essay example. Art Appreciation Final Essay Example .... Art appreciation Essay Example Topics and Well Written Essays - 250 .... Art Appreciation 2.2 - 639 Words Free Essay Example on GraduateWay. Art Appreciation Essay - PangSU - Studocu. SOLUTION: Art Appreciation -
The physiology of decisions, actions, learning and memory, A Decision/Action ...Larry Paul
This presentation looks at the relationship between the time-scales of OODA loops and the Deep Stories of narrative decision-making. It illustrates how the difference supports each other in the field and how it can influence training.
By the end of the lesson, students must be able to explain what representation is and define it at both the descriptive and symbolic levels. The document discusses how media representations are constructed through selection, focusing, and organization, and provides examples of how images and advertisements represent people, products, and issues. Students are asked to analyze examples of media representations and reflect on their own work, assessing their effort and noting what they did well and could improve.
iV2014 - How to Tell Stories Using VisualizationAna Figueiras
The benefits of storytelling’s are long-known and its potential to simplify concepts, create emotional connection, and capacity to help retain information has been explored in different areas, such as journalism, education, and others. The necessity to incorporate storytelling in visualizations arises from the need to share complex data in a way that is engaging. Advances in technology have enabled us to go beyond the traditional forms of storytelling and representing data, giving us more attractive and sophisticated means to tell stories.
In this work we present the results of a focus group study that was conducted with the purpose of collecting information on the narrative elements in a collection of visualizations and the possible inclusion of storytelling elements in those. In this study information about the visualizations in terms of comprehension, navigation, and likability was also collected with the intent of identifying elements that are appealing in the visualizations. Furthermore, we suggest strategies for storytelling in visualizations.
Aa reader urban_imaginaries_summer_2015April Aryal
This document discusses planning as a form of persuasive storytelling. It summarizes the author's previous argument that planning can be viewed as planners constructing stories about the future through techniques like emplotment, characterization, and language. It then addresses three main critiques of this view: that it risks fabrication over truth, ignores issues of power, and oversimplifies storytelling. The author revises their argument to say that for plans to be persuasive to diverse audiences, they must make space for multiple local narratives and allow them to inform each other through dialogue. However, powerful actors may try to marginalize competing stories.
Art Appreciation - 703 Words Free Essay Example on GraduateWay. Art Appreciation Essay Sample - WHILE ART EDUCATORS MUST EMBRACE AN .... ART APPRECIATION. ART Appreciation Reviewer - ART APPRECIATION Module 1 Humanities and .... sample of art criticism essay. Art Appreciation Essay Example Topics and Well Written Essays - 500 words. ART Appreciation Essay - REFLECTION Connection of Art Appreciation To .... Art Appreciation Essays - University of Santo Tomas - StuDocu. Art Appreciation Essay Example - Download Free Mock-up. Art Appreciation. Comparison and Contrast Free Essay Sample - YouTube. Art Appreciation Essay Conclusion Sitedoct.org. Art appreciation. Art appreciation essay example. Art Appreciation Final Essay Example .... Art appreciation Essay Example Topics and Well Written Essays - 250 .... Art Appreciation 2.2 - 639 Words Free Essay Example on GraduateWay. Art Appreciation Essay - PangSU - Studocu. SOLUTION: Art Appreciation -
The physiology of decisions, actions, learning and memory, A Decision/Action ...Larry Paul
This presentation looks at the relationship between the time-scales of OODA loops and the Deep Stories of narrative decision-making. It illustrates how the difference supports each other in the field and how it can influence training.
By the end of the lesson, students must be able to explain what representation is and define it at both the descriptive and symbolic levels. The document discusses how media representations are constructed through selection, focusing, and organization, and provides examples of how images and advertisements represent people, products, and issues. Students are asked to analyze examples of media representations and reflect on their own work, assessing their effort and noting what they did well and could improve.
1. Tents 1
Tents 4 Events
Student
CGD 218
Instructor Name
Date
2. Tents 2
I own and operate a small tent rental company called Tents 4 Events. I rent out tents,
tables, chairs, and bounce rides. My target audience is adults ages 25-55. My communication
objective is to persuade the audience to rent from Tents 4 Events. In order to do that I have 3
different visual approaches that could be used to target my audience: typography, images and
groups of images, and cartoons/illustrations. “We all live in an ‘information’ society where much
of the information we consider has a visual nature” (BERGER, p.15). “We communicate through
images. Visual communication is a central aspect of our lives, and much of this communication
is done indirectly, through symbolic means: by words and signs and symbols of all kinds”
(BERGER, p. 19). Therefore it is important to use the right visual techniques. I will explain the
visual techniques I used for each design and explain why I feel that the typography design is the
most effective.
“Typography and graphic arts are the arts that impact most directly on the printed
material we read in every medium and art form. Typography is the art of selecting and arranging
type or—in broader terms—using type in various graphic designs to obtain particular effects”
(Berger, p.114). An important factor in typography is choosing the right typeface. The size of the
type, letter spacing, margins, and design which is “how the different elements are placed in
relation to one another” are also important (Berger, p. 105). For design 1(see p.5), I chose a font
and style that is legible and allows the audience to quickly read and receive the message.
“Spatiality is an important element in pictorial design. We have learned to associate large, open
spaces with wealth and class and small, cramped spaces with the opposite” (Berger, p. 94). I also
wanted to have balance, when “the elements of the composition are arranged equally on both
sides” (Berger, p.95). So I centered the information which leaves some white space and the
3. Tents 3
message is balanced. Everything is evenly spaced and not cluttered. This allows the audience to
easily read the information.
I used a bigger font for the name of the company to get the attention of the reader. I then
used smaller fonts for the rest of the information so the reader is not overwhelmed by too much
information standing out at one time. “Movement refers to the way elements in a composition
lead our eyes along and force them to scan the composition for information” (Berger, p. 126).
By using a small graphic at the bottom of the message, this draws the reader’s attention to the
bottom of the message thus forcing them to read or scan over the information in order to get to
the end. Color also gets people’s attention, so I decided to use 2 different colors in the message.
“Color shapes our emotions and feelings and can be used to shape people’s behavior”
(Berger, p. 87). For the 2nd design (see p.6), I used cartoon-like illustrations for a more colorful
approach. The image of the bounce ride is very colorful. So I incorporated those colors into the
rest of the message. I used one of the darker, richer colors for the text. I also made the name
stand out by using a larger font. The cartoon graphics of happy children were used to remind the
reader it could be used for children’s events and so the reader would associate it with having fun.
I also used graphics of various weather conditions along with the slogan “whatever the weather
we got you covered”, to remind the audience that the fun does not have to end because of
unpredictable weather conditions.
I continued with the graphics of the weather conditions in the 3rd design (see p.7), of
images and/or groups of images. It is important for the audience to remember that with Tents 4
Events they will not have to change their plans because of weather conditions. I used less color
and went for a cleaner, crisper look. Like in the other designs, I continued with having the name
4. Tents 4
stand out by using a bigger font. However with this design I went with a real image. At times
people may like to see what the product will actually look like.
The message is centered except for the text in the middle where it lists the products.
There is a sort of informal balance, where “imbalance is deliberate” (Berger, p. 78). There the
tents, tables, chairs, and bounce rides, are placed around the image, somewhat overlapping it.
Informal imbalance can ultimately cause “visual excitement” (Berger, p.78).
In the end you want your designs to have unity. “Unity refers to the way all the elements
in a composition or visual field relate to one another and produce a sense of completeness and
wholeness” (Berger, p. 126). I feel that all 3 designs had that however, designs 2 and 3 may have
had a little too much going on. Design 1 is simple and easy to read. It uses basic colors and
design techniques which is why I feel that design 1, the typography design is the most effective.
5. Tents 5
Tents 4 Events
“Whatever the weather we got you covered”
Tents Tables Chairs
Bounce Rides
Any Event Any time Any Place
Lowest Prices Around
Free Set-up and Delivery
6. Tents 6
For more information please call: 717-777-9311
Tents 4 Events
“Whatever the weather
we got you covered”
Tents Chairs
Tables Bounce Rides
Lowest Prices Around
Free Set-up and Delivery
7. Tents 7
For more information please call: 717-777-9311
Tents 4 Events
“Whatever the weather we got you covered”
Tents Tables
Chairs Bounce Rides
Lowest Prices Around
Free Set-up and Delivery
For more information please call: 717-777-9311
8. Tents 8
References
Berger, A. (2008). Seeing is Believing – An Introduction to Visual Communication (3rd ed). New
York: McGraw-Hill Learning Solutions.