The document discusses the concept of being "socially devoted", which is defined as devoting time and energy to social relations. It provides three key manifestations of being socially devoted: 1) Keeping your social media page open for interaction, 2) Responding to at least 75% of fan/user questions, and 3) Responding to users in a timely manner. Some key statistics are presented showing opportunities for improvement in response rates for many brands. The goal is to start a discussion around improving social interaction and openness.

1. “Socially
Devoted”
presented
by

2. Methodology
How
to
define
social
rela7ons?

3. “Socially
Devoted”
Devoted
=
the
act
of
devo2ng
<devo2on
of
2me
and
energy>

4. Defining
SOCIALLY
DEVOTED
Manifest
1. Opening
Yourselves
Making sure your Fan Page has an open wall.
2. Responding
to
fan
ques7ons
Responding to at least 75% of fan questions on your Fan Page.
3. Communica7ng
in
a
7mely
fashion
Responding on time to your fans is crucial.
#sociallydevoted
Being socially devoted is a new form of relations.
We hope to open a new discussion about social openness.

5. Defining
SOCIALLY
DEVOTED
1.
Opening
Yourselves
Making sure your Fan Page has an open wall.

6. Defining
SOCIALLY
DEVOTED
2.
Responding
to
fan
ques7ons
Responding to at least 75% of fan questions on your
Fan Page.
Ques7on
Response
Rate
Data Range: May 14, 2012 – June 14, 2012
Responded
Not Responded

7. Defining
SOCIALLY
DEVOTED
3.
Communica7ng
in
a
7mely
fashion
Responding on time to your fans is crucial.
80 %
60 %
40 %
20 %
0%
Under 10 min 10 – 30 min 30 – 90 min 90 min – 6 hrs 6 – 12 hrs

8. Socially
Devoted
Q2
2012
70%
of
All
Ques7ons*
Are
not
responded…
* for brands

9. Socially
Devoted
Q2
2012
* for brands

10. Top
Socially
Devoted
Industries

11. Socially
Devoted
site
www.socially-­‐devoted.com

12. “Socially
Devoted”
presented
by

13. Tweet
About
It!
#sociallydevoted

14. Socially
Devoted
Awards
# Brand #Q posted Answered Ignored Difference
1 Privalia Brasil 1 958 1 583 375 1 208
2 Peixe Urbano 2 572 1 819 753 1 066
3 Santander Brasil 1 026 845 181 664
4 TAM Airlines 976 812 164 648
5 Groupon Brasil 1 814 1 195 619 576
6 Nextel Brasil 925 748 177 571
7 Bradesco 670 547 123 424
8 Netshoes 763 561 202 359
9 GVT 1 220 774 446 328
10 TRESemmé Brasil 531 426 105 321