Mobile communication was introduced in Egypt in 1998 by one company, with limited service covering small areas and only phone calls. As the market evolved, a second provider entered and competition increased coverage and improved quality. Prices became more affordable through discounts and prepaid cards. Services expanded from calls to SMS and newer phones offered more features. Now, mobile coverage extends nationwide with numerous affordable options beyond calls, utilizing latest generation phones with cameras, music, and more. However, the impact of mobile use in Egyptian society warrants further discussion.

1. CELLULAR PHONES
..is it that important ?

2. 12 Years of Mobile communication in
Egypt
• Introduced at 1998
• Provided by one company at first then
another joined in shortly afterwards.
• Limited service at the beginning covering
small areas.
• The service included only phone calls.

3. Phases of mobile
communication market in
Egypt• Initial Phase
• Secondary Phase
• Evolution Phase

4. INITIAL PHASE
• Limited service
• Poor Coverage concentrating on
parts of major cities.
• Very expensive prices limiting the
use of the service to few groups of
the community.

5. • The service was just making calls.
• Older generation of mobile phones, bigger
devices with few options and expensive
prices.

6. Secondary Phase
• A second service provider was introduced.
• Coverage increased to include most cities.
• Competition had a positive effect on the
quality of the service.

7. • Prices started to be more
suitable for larger numbers
and groups of the
community through direct
discounts on the prices of
the calls and through
coming up with new
programs like prepaid
cards.

8. • Companies started to introduce new
services like sms messages.
• Newer generation of mobile phones,
smaller in size and offering better options.

9. Evolution Phase
• Coverage now includes EGYPT.
• Numerous pricing options.
• Service affordable by the majority of the
community.
• Not just phone calls, but much much
more.

10. • Latest generation mobile phones with
unexpected options like camera, video
camera, fm radio, digital music players,
video games , etc…..

11. • Mobile communication developed rapidly
since it was introduced in Egypt.
• The way it’s used (misused) in our
community has to be debated and
assessed.

12. Thank You