Celebrity Content Marketing: Inspiring Fans & Users to Participate
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Jenna Colombini, WhoSay's Creative Director describes the best way to engage audiences using celebrities and social media.
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Prisma – add color to caregiving
In Flanders, in 2010, there where 100.000 people with dementia. In 2020, that will be 130.000.
How do we guarantee the quality of life of these people with fleeting memories?
For caregivers is hard to empathize with people with dementia.
What's the story of this lady?
Was she a posh international business woman?
A farmer that worked the land?
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Prisma – add color to caregiving
In Flanders, in 2010, there where 100.000 people with dementia. In 2020, that will be 130.000.
How do we guarantee the quality of life of these people with fleeting memories?
For caregivers is hard to empathize with people with dementia.
What's the story of this lady?
Was she a posh international business woman?
A farmer that worked the land?
Prisma helps caregivers care more by showing the colorful lives of the people that need care.
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Family members have a crucial role of telling the stories of their loved ones.
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And also general interest topics.
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Our campaign uses the idiom "The way to a heart is through the stomach" to raise funds for Mary's Meals. We will integrate the logo of a heart with a belly button and visuals of bellies with hearts. On Facebook, we will use fundraising formats to directly get donors involved. We will also partner with food delivery platforms like Uber Eats to allow donations through the ordering process, using controversy to raise awareness. An Instagram challenge featuring influencers will also use belly/heart symbolism to call people to donate and support the cause.
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- An online and social media campaign called "All You Need is A'NUE" would highlight the brand's basics and focus on themes of nostalgia, basic needs, and appreciation. Content would feature everyday women.
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This report aims to spotlight key topics, insights and learnings that we can get inspired and informed from.
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Joe Wade, filmmaker, TV writer, producer and CEO, Don't Panic London
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Project rangamaati is a social enterprise that aims to empower artisans in Bengal and help them break the cycle of poverty through sustainable handicraft and handloom sales. It facilitates market access for rural artisans by selling their products online. Most artisans, especially women, live in extreme poverty with only one meal a day and lack of basic amenities. The organization was founded in 2013 with the goal of enabling artisans' financial independence. It strives to create positive impact across Bengal by connecting patrons with artisans' stories and products, providing artisans with better incomes and recognition for their work.
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The uses and gratifications theory suggests that media users actively select media sources that satisfy specific needs. There are four main needs addressed: diversion, which involves escaping reality through media; personal relationships, which involves using media for companionship and socializing; personal identity, which involves using media to learn about oneself and identify with social groups; and surveillance, which involves using media to learn about events and other people. The document then provides examples of how magazines may satisfy these needs through content on celebrities, gossip, and discussion forums, in order to attract and engage readers.
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The cover story discusses point of view (POV) marketing and how it has transformed over the years. POV marketing communicates what a company, brand, or product stands for through its beliefs, values, and perspective. It highlights key aspects of strong POV like why the brand exists and its customer mandate. Examples are given of brands like Dove and Budweiser that have adopted POVs supporting female empowerment and equal pay. Developing a clear POV helps brands differentiate themselves and connect with audiences. The article provides tips for effective POV marketing like identifying values, backing it with actions, involving customers, facing fears, and tapping relevant communities. Companies like Patagonia that champion environmental responsibility through their POV are
2015 The Brand of Me, Trends that will shape 2015
This presentation highlights what I believe are the top trends to look out for and to apply in your 2015 marketing and advertising strategies. It is compiled after extensive research into almost all of the 2015 Trend reports, and summarizes the overlaps and over arching major themes into one theme: The Brand of Me.The 6 sub trends that form under this are the 6 areas that deserve the most focus this upcoming year.
Super-Pharm's Beauter Academy
1) An Israeli drugstore chain partnered with Google and YouTube to launch "Beauter Academy", a program to train 20 beauty enthusiasts in vital vlogging skills over monthly workshops.
2) The goal was to find the next generation of beauty influencers in Israel and build the drugstore's online presence and authority in beauty.
3) Graduates of the program became brand ambassadors who would create authentic, unbiased content that benefits the brand in the long run through community building and exposure to their growing audiences.
Sanfe Campaign Ideas
I was consulted to come up with campaign ideas for the brand - Sanfe.
Sanfe is brand that provides menstrual hygiene as well as personal hygiene solutions for women.
The products range from Menstrual Cups, Sanitary Pads and Tampons, to Intimate Wash, Instant Pain Relief Roll On, etc.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
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3:国家专业人才认证中心颁发入库证书
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
THE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
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Celebrity Content Marketing: Inspiring Fans & Users to Participate
- 1. Inspiring Fans & Users to Participate
- 2. Everyone is a fan of something…
- 3. For example, I am a fan of: BARBRA HISTORICAL FICTION MASCARA THE WALKING DEAD
- 4. the social networks can tell you this about me
- 5. participation needs to be triggered
- 6. it’s all about content.
- 7. it’s all about the right content.
- 9. we are all in show business now.
- 10. At WhoSay, we specialize in bringing influencers and celebs into the mix to distribute the RIGHT content to the RIGHT people, and THEN participation naturally occurs.
- 12. BRAND GOALS Drive awareness and participation amongst Millennial women who are health-conscious
- 13. CPG MOUTH WASH #TarterRinse
- 14. To launch a new dental rinse, CPG BRAND teamed up with WhoSay to create a dynamic social journal documenting the healthy morning routines of three influential millennial stars… CPG MOUTH WASH #WakeUpWithMe
- 16. Nina Dobrev Star of television hit series The Vampire Diaries Melissa Rauch Star of Emmy-Award winner The Big Bang Theory Alexa Vega Actress Spy Kids CPG MOUTH WASH #WakeUpWithMe
- 18. THE BRAND IS THE CO-STAR
- 20. Celebrities Posts Engagements 3 24 12MM+ UGC Generated 5,890 CPG MOUTH WASH #WakeUpWithMe
- 21. the content needs to be authentic and tell a story. The brand is the co-star.
- 22. it’s not only about video
- 23. it’s not only about video
- 24. CASE STUDY It’s worked on me.
- 28. REEDUS VIDEO!
- 29. REEDUS VIDEO!
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