The document discusses strategic events for economic development in Utah. It lists current popular events such as the Utah Summer Games, Shakespeare Festival, and Tour of Utah cycling race. It emphasizes using events to create nostalgia, memories, and bring groups together. It suggests focusing on unique local assets, underutilized seasons and days of the week, and energizing citizen volunteers. The document also recommends reaching new audiences through new types of events, networks, and channels to further showcase the local area.