The document discusses several initiatives that allow for product customization. It provides examples of companies like ING, Michelin, Nike, Shoes of Prey, Smart, and SNS Bank that have launched platforms for customers to customize existing products or design new products. The customization options typically involve selecting from predefined design features, materials, or colors to create a personalized product.

1. CUSTOMIZATION NOMINEES
An initiative where the customer has the ability to
configure a product or service selecting between
predefined variables or by adding own content.
Therefore, the customer has the opportunity to transform
a standard product into an unique, personalized product.

2. ING
www.ing.com CASE 1
Key facts
Category
 Click Customization
to edit Master text styles
Initiator Second level
- ING
•
Launched 2005
Third level
> Fourth level
Audience Dutch • Fifth level
Focus Customers of the ING can customize their card
Initiative in short
Customers of the ING can customize their bank card
Results
ING was to edit Master text styles
 Clickthe first bank in the Dutch to offer customers the ability to design their own bank card. For customers, it is a nice way to make a
regular product of a card, into a personalized item. Some customers not only customize, but also personalize there card by displaying a
- Second level
picture of their pet or child.
• Third level
> Fourth level
• Fifth level
CCA Awards 2011
Copyright © 2011 All rights reserved. 2

3. MICHELIN
www.michelinchallengedesign.com CASE 2
Key facts
Category
 Click Customization
to edit Master text styles
Initiator Second level
- Michelin
•
Launched 2001
Third level
> Fourth level
Audience International level
• Fifth
Focus Design new products for Michelin
Initiative in short
Both crowdsourcing as well as customization: existing product
can be customized and new ideas can be uploaded
Results
Michelin Challenge Master yearly competition, now existing ten years. In these ten years, Michelin has received nearly 3,000 entries.
 Click to edit Design is atext styles
Participants have represented 98 countries. In this first year (2003 NAIAS) 17 of 125 submissions were selected to be displayed in an
- Second level
exhibit. This year, 34 works were selected out of a record 970 entries, the number of submissions has increased by a whopping 729
percent.• Third level
> Fourth level
• Fifth level
CCA Awards 2011
Copyright © 2011 All rights reserved. 3

4. NIKE
www.nikeid.com CASE 3
Key facts
Category
 Click Customization
to edit Master text styles
Initiator Second level
- Nike
•
Launched 2005
Third level
> Fourth level
Audience International level
• Fifth
Focus Design your own sneakers online
Initiative in short
Consumers can personalize and design their own Nike sneakers
online.
Results
The Nike-id platform allows consumers to personalize and design their very own Nike sneakers online. The consumer is able to choose
 Click to edit Master text styles
from a range of different materials and colors to develop their own style of shoe.
- Second level
• Third level
> Fourth level
• Fifth level
CCA Awards 2011
Copyright © 2011 All rights reserved. 4

5. SHOES OF PREY
www.shoesofprey.com CASE 4
Key facts
Category
 Click Customization
to edit Master text styles
Initiator Second level
- Shoes of Prey
•
Launched 2009
Third level
> Fourth level
Audience International level
• Fifth
Focus Women can customize their own shoes
Initiative in short
Customization of shoes: the colour and several other details
can be customized to match to customers wishes.
Results
Shoes of to allows consumers to styles
 ClickPreyedit Master text customize their own shoes. Consumer can select from different types of shoes, colour, fabric and so
on, to create their customized shoe.
- Second level
• Third level
> Fourth level
• Fifth level
CCA Awards 2011
Copyright © 2011 All rights reserved. 5

6. SMART
www.smart-design-contest.com CASE 5
Key facts
Category
 Click Customization
to edit Master text styles
Initiator Second level
- Smart
•
Launched 2010
Third level
> Fourth level
Audience International level
• Fifth
Focus Redesign the outside of the Smart
Initiative in short
A customization platform to share new designs for the outside
of the Smart.
Results
The Smart design contest invited everyone to
 Click to edit Master text styles redesign the exterior of the smart. In total over 52,000 ideas were uploaded on the website.
A jury selected the best three designs, that were rewarded with a financial incentive.
- Second level
• Third level
> Fourth level
• Fifth level
CCA Awards 2011
Copyright © 2011 All rights reserved. 6

7. SNS BANK
www.snsbank.com CASE 6
Key facts
Category
 Click Customization
to edit Master text styles
Initiator Second level
- SNS Bank
•
Launched 2005
Third level
> Fourth level
Audience Dutch • Fifth level
Focus Customers of the SNS Bank can customize their
card
Initiative in short
Customers of the SNS Bank can customize their bank card.
Results
Customers of edit Master text styles
 Click to the SNS Bank get the opportunity to customize their bank card with the picture they like. SNS Bank offers this service for
everyone who opens an account.
- Second level
. • Third level
> Fourth level
• Fifth level
CCA Awards 2011
Copyright © 2011 All rights reserved. 7

8. CUSTOMIZATION NOMINEES
For more information about the Co-creation Awards:
www.co-creationassociation.org
Click here to directly vote for your favourite