4. What did we do?
We contacted more agencies:
Paperboat- Raju Gondhelekar
Showboat Entertainment- Dinesh
Vasant- Independent Artist
Sixth Sense Animation- Hemant
Output Non Satisfactory
Completely Lost
5. Next What?
• Went back to drawing board
• Probed questions and tried to find out the
answers to those questions
• Again approached agencies for Mascots
research
• Google, Slide share, people interaction and
many more....
Different Twist...................
7. Why does CBME need a mascot?
• To create a unique identity to the show and stand apart
from the crowd.
• The words C B M E are iconic and unique but don’t
engage with the TG
• Community Engagement is a must to create brand
awareness
• A character speaks to the TG and communicates and
engages with them.
• Animal mascots are effective because most people,
regardless of age, find animals cute or endearing.
9. Why a Panda?
• Easily recognisable character
• Found in China & CBME originates from China
• Has lot of forms in terms of character – Toys,
apparels & brand licensing
• Examples – Kung Fu Panda, Jing Jing for Olympics in
China
11. Usages of the mascot
Pre-show Engagement
– Brochures
– Web banner Ads
– Viral Animated Ads
– Social media
– CBME website flash banners
Revealing the CBME Logo….
The Panda walks with the Pram and removes CBME and
arranges and rearranges the Logos letters to form the
correct logo with a smile
12. Usages of the mascot
• Promotions on
#GROWUP with The Panda
• Here we can post about several advises given by The Panda on how
the TG can grow up their kids smartly.
• The Panda will give advises and tips such as…
- How to select a Pram or a baby holder
- Tips on kids Fashion
- How and what toys help in memory or skills building… etc
HELP LINE: CALL PANDA to know how to grow your kids smartly.
13. During the Exhibition
DURING the EXHIBITION – Barter or Sponsorship opportunities
• Panda masks as merchandise
• Play with Panda – motion sensor games on LED screens -
• Mascot of actual size of PANDA atleast 4 nos to move around in the exhibition.
• Miniature toys of panda with CBME logo on his chest.
• Colour Changing mugs to the exhibitors
• Key chains of rubber moulds with PANDA
• T –shirtswith panda prints.
• Wrist bands with Panda & CBME prints
• PANDA puzzle books with atleast 10 – 20 simple puzzles in it… after completing this
puzzles visitors can submit this to win a gift. Include CBME treasure hunt … give clues and ask
brands to participate and give freebies to the visitors who ever discovers the clues. Ultimately keep
them engaged. GET SPONSORS for this.
• KIDS Fashion Show – PANDA Mascot will walk with the Show Stopper in the end on the
ramp.
14. Please Give Me a Name
• Invites to be printed and distributed in-house
• To call on the internal staff to join in the celebrations and name the
Panda
• 10 best names to be shortlisted and 1 winner to be announced on one
weekend
