The document summarizes a presentation on consumer behavior for a school project. It describes conducting market research using focus groups and word association. Products like pens and trophies were purchased from wholesalers. Promotions for the stall included posters on Facebook, pamphlets, announcements in classes and videos. The final day of the stall resulted in profits of Rs. 2640. Consumer insights were gathered and problems like incorrect location and slow service were noted for future improvement.

1. PRESENTATION
OF
CONSUMER BEHAVIOR
Submitted to: Submitted by:
Ms. Harpreet Kang Simranpreet
Poonam Khurana
Jasveen Kaur
Amit
Kuldhir Chauhan
Abhishek Vashisht

2. OUR STALL: BREAK THE GLASS WALL

3. MARKET RESEARCH
Following techniques were adopted for
the qualitative research:
Focus group
Word association

4. INTERACTION WITH THE WHOLESALERS
 Interaction with wholesaler of gifts(pens)
 Pens purchased at cost price of Rs.2 M.R.P. of
which was Rs.10.
o Interaction with the wholesaler of trophy.
 Purchased at a price of Rs.50

5. PROMOTIONS
 Posters

6. CONTD..
 Facebook

7. CONTD…
 Pamphlets
In This Week Of Friendship We PCTEians Cordially Invites You To
Come & Join Us With Your Friends In Our Event
(A Game Stall: To Win Exciting Prizes & have Loads of Fun)
Bring As Many Friends You Can:
“Kyunki Har Ek Friend Jaruri Hota Hai”.
Looking Forward For Your Presence….
on 8th August 2012 in
Banquet Hall, Campus- 2 of
PCTE Group of Institutes.
Timings: 11:00am- 3:00pm
(Organizers: Poonam, Jasveen, Simran, Abhishek, Amit & Kuldhir)

8. CONTD..
 Announcements in classes and banquet hall.
 Videos
 Trophy for the winners of Interclass competition.

9.  Resources spent
 Rs.50 for printouts.
 Selection of the channels
 Large number of people could be tapped through Facebook with no
cost involved.
 Posters attract attention and have low cost.
 Trophy for the winners would enhance participation.

10. FINAL DAY
 Price agreed: Rs.20
 No discounts offered.
 Profits: Rs.2640
 Consumer insights

11. CONSUMER INSIGHTS

12. PROBLEMS ENCOUNTERED WHICH NEEDED
CONSIDERATION FOR BETTER SERVICE.
 Wrong location.
 Problem in role adaptation according to the
circumstances.
 Could have provided quick services with more
number of glasses.
 Improper glass size or lack of pre-testing.

13. THANK YOU