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VARANASI
LUCKNOW
City
Background
⊡ Also known as Awadh and City of Nawabs.
⊡ Lucknow is famous for Mughlai Foods, Chikan Clothes and Tehzeeb.
⊡ It is major Metropolitan City of India and capital of Uttar Pradesh.
⊡ Lucknow has always been known as Multi-cultural city that flourished as a
North Indian cultural and artistic hub.
⊡ It continues to be an important centre of Governance, Administration,
Education, Commerce, Finance, Pharmaceuticals, Technology, Design, Aero-
space, Culture, Tourism, Music & Poetry.
⊡ Asia’s largest park Janeswar Mishra Park is situated in Lucknow.
City Brief
BRIEF ABOUT LUCKNOW
Population - City 28.17
Population - Distt 45.84
Sex Ratio 928
Population below 6 Years 2.93
Literacy Rate 82.50%
Shopping Hub Hazratganj and Aminabad
Available Brands
Vero Moda, Louis Philippe, Van Heusen, Tommy Hilfiger,
Raymonds, Peter England.
Existing Malls
EastEnd Mall, Riverside Mall, Phoenix United Mall, Fun Republic
Mall
Upcoming Malls/Complex Ansal API Shopping Square in Sushant Golf City.
Total No of Households 846450
Urban Households 578942
Radio/UP-23.8% 38.56%
Television/UP-66.3% 79.20%
Computer/Laptop/UP-15.4% 16.60%
Telephone/Mobile/UP-78.3% 81.90%
2 Wheeler City/UP-34.5% 36.3%
4 Wheeler City/UP-8.8% 6.9%
Hindu
Islam
Others
71.71%
26.36%
Religion
SINGAPORE MALL
CATCHMENTs
S.No. Residential Catchment
Distance from
Singapore Mall
No. of Household
(Approx.)
1Ganga Vihar 4Km 900
2Huseria Colony 2.5 Km 500
3Vidhayakpuram Colony 3.5 Km 800
4Awadhpuri Colony 1.3 Km 600
5Bharwara Colony 3.7 Km 600
6Saraswatipuram Colony 2.7 Km 400
7Gwari Village 3 Km 650
8Gulzar Colony Kamta 4 Km 250
9Doordarshan Staff Colony 1-1.5 Km 150
10Patrakarpuram Colony 2.5-3 Km 400
11Vastu Khand 3.5-4 Km 900
12HIG Colony 5 Km 60
13Anand Vihar Colony 3 Km 100
14Eldeco Greens 4 Km 120
S.No. Residential Catchment
Distance from
Singapore Mall
No. Of
Households
(Approx.)
15Kaushalpuri Colony 1Km 250
16New Colony 3-3.5 Km 150
17Nehru Enclave 4 Km 80
18Geetapuri Colony 2.5 Km 120
19Gangotri Colony 3 Km 150
20Bramhapuri Colony 4-5 Km 200
CATCHMENTs
Cont.
Apartments
in 2kms Radius
⊡ Eldeco Greens - 250 households
⊡ Rohit Residency -106 households
⊡ Omaxe Height - 127 households
⊡ Atithya Serviced Apartments - 115 households
⊡ Tulip Residency - 80 households
⊡ Eldeco Elegance Apartments - 200 households
⊡ Amrapali Awadh Apartments - 300 households
⊡ Greenwood Apartments - 2-3 with approx. 40 households
each
⊡ Rohtas Lumeria - 200 households
⊡ Rohtas Presidential Tower - 250 households
Apartments
in 3-5kms Radius
“
Residential development happening towards
Chinhat & Viraj Khand which are very
promising catchment for Singapore Mall.
Bhakti
Nagar
Ashok Vihar
Taktakpur
Doctor’s
Colony
Bhojubeer
Muneshwar
Jail Road
Parvati
nagar
Mahavir
Nagar
Ayodhya dham
Uchwalaaz
Patrakarpuram
Bhuneshwar
Shrinagar Pandeypur
Shivpur
Raaj Rajeshwari
Rajshri
Awas
Vikas Daulatpur
New Basti
Sanjay nagar
Vikas Nagar
Cantt
Tagore Town
Surya Nagar
Nadeshwar
Sarnath
Vrindvasani
Big Bazaar
Surya green
Varuna Garden
Awadh Vinayak
Gautam
Rudra Heights
Hari Naryan Vihar
Colonies
Big Bazaar
Orderly Bazaar-Residential Catchment
Development
NEW
COLONY
ELDECO
GREENS
OMAXE
HEIGHTS
ATITHYA
SERVICED
APARTMENT
TULIP
RESIDENCY
ROHTAS
PRESIDENTIAL
TOWERS
SURYA
SQUARE
APARTMENTS
HUSARIYA
COLONY
SINGAPORE MALL – RESIDENTIAL CATCHMENT
MARKET’s
⊡ Singapore Mall - It is the first theme based mall in Lucknow
based on concept of high end shopping.
⊡ Patrakarpuram - Mix- 3kms from Singapore Mall
⊡ Chinhat - Electronics/Sweets-4kms from Singapore Mall
⊡ Deva Palace - Mix – 2-3 kms from Singapore Mall
⊡ Jeevan Complex - Hardware-500m from Singapore Mall
⊡ Mandi - Sabji Mandi
LOGO RETAIL FORMAT LOCATION
Distance
from Orderly
Bazaar
AREA
(sqft)
AVG SALE
/MONTHLY
SPENCER'S DAILY
NEAR TUNDAY KABABI,
PATRAKARPURAM
3km 7000 1.02 Cr
VISHAL MEGA
MART
SUPER PATRAKARPURAM 2.7km 10000 1.6 Cr
RAYMONDS FASHION PATRAKARPURAM CHAURAHA 3.5km 5000 1 Cr
SPYKAR FASHION NEAR HUSARIYA 3km 5000 0.8 Cr
EASYDAY SUPER VIRAM KHAND-5 2.1km 6000 1.5 Cr
GUPTA
STORE
DAILY NEAR JAIPURIA INSTITUTE 1.5km 3000 0.4 Cr
COMPETITORS
Gilet Bazaar
Pandeypur
Shivpur
Ketchery
Orderly Bazaar
Nadeshwar
Big Bazaar
Big Bazaar
Jalans-1
Spencer’s-1
V Mart-1
Vishal Mega Mart-1
Raymonds-1
Pahadia
Ashapur
Bhjubeer
Spencer’s upcoming-1
Local Markets
Local Markets & Competitors
MANDI
EASY
DAY
SPENCERS
VISHAL
MEGA
MART
CHINHAT
MARKET
GUPTA
STORE
JEEVAN
COMPLEX
MARKET AND COMPETITORS
Colleges
&
Hotels
COLLEGES
⊡Jaipuria Institute Of
Management- 2km from
Singapore Mall has Approx.
6000 Students.
⊡SDSN Degree College- 3kms
from from Singapore Mall has
Approx. 1500 students
⊡Amity International School-
1.5kms from Singapore Mall
has Approx. 3000 students.
HOTELS
⊡Metropoliten Club- 2-3kms
from Singapore Mall
⊡Grand JBR- 3kms from
Singapore Mall
⊡Lineage Hotel- 3.5kms from
Singapore Mall
⊡GenX Casaya Inn- 1-2kms
from Singapore Mall
Big Bazaar
IP Grand
53%
29%
8%
3% 4%
1.5%
1.5%
Business Mix
Food
Fashion
GM
Home Fashion
Luggage
Toys
Footwear
Month Sale (cr)
Sept’15 3.25
Oct’15 4.65
Nov’15 5.20
Dec’15 4.5
Jan’16 5.45
Feb’16 5.8
March’16 4.05
April’16 6.45
May’16 4.30
June’16 4.8
July’16 6.90
Fashion
Market Share
Competitors
Average sales /
month (Cr)
Raymonds 0.9
Spykar 0.8
Vishal Mega Mart 0.5
UCB 0.6
Gloobal Desi 0.6
Abacus 0.50
Jockey 0.40
Aashika Fashion 0.60
Neelkamal Sarees 0.7
Sales Raymonds
Spykar
Vishal Mega Mart
UCB
Global Desi
Abacus
Jockey
Aashika Fashion
Neelkamal Sarees
18%
16%
10%
12%12%
10%
8%
12%
14%
THANKS!

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Catchement study singapore_mall_lucknow

  • 2. City Background ⊡ Also known as Awadh and City of Nawabs. ⊡ Lucknow is famous for Mughlai Foods, Chikan Clothes and Tehzeeb. ⊡ It is major Metropolitan City of India and capital of Uttar Pradesh. ⊡ Lucknow has always been known as Multi-cultural city that flourished as a North Indian cultural and artistic hub. ⊡ It continues to be an important centre of Governance, Administration, Education, Commerce, Finance, Pharmaceuticals, Technology, Design, Aero- space, Culture, Tourism, Music & Poetry. ⊡ Asia’s largest park Janeswar Mishra Park is situated in Lucknow.
  • 3. City Brief BRIEF ABOUT LUCKNOW Population - City 28.17 Population - Distt 45.84 Sex Ratio 928 Population below 6 Years 2.93 Literacy Rate 82.50% Shopping Hub Hazratganj and Aminabad Available Brands Vero Moda, Louis Philippe, Van Heusen, Tommy Hilfiger, Raymonds, Peter England. Existing Malls EastEnd Mall, Riverside Mall, Phoenix United Mall, Fun Republic Mall Upcoming Malls/Complex Ansal API Shopping Square in Sushant Golf City. Total No of Households 846450 Urban Households 578942 Radio/UP-23.8% 38.56% Television/UP-66.3% 79.20% Computer/Laptop/UP-15.4% 16.60% Telephone/Mobile/UP-78.3% 81.90% 2 Wheeler City/UP-34.5% 36.3% 4 Wheeler City/UP-8.8% 6.9%
  • 6. CATCHMENTs S.No. Residential Catchment Distance from Singapore Mall No. of Household (Approx.) 1Ganga Vihar 4Km 900 2Huseria Colony 2.5 Km 500 3Vidhayakpuram Colony 3.5 Km 800 4Awadhpuri Colony 1.3 Km 600 5Bharwara Colony 3.7 Km 600 6Saraswatipuram Colony 2.7 Km 400 7Gwari Village 3 Km 650 8Gulzar Colony Kamta 4 Km 250 9Doordarshan Staff Colony 1-1.5 Km 150 10Patrakarpuram Colony 2.5-3 Km 400 11Vastu Khand 3.5-4 Km 900 12HIG Colony 5 Km 60 13Anand Vihar Colony 3 Km 100 14Eldeco Greens 4 Km 120
  • 7. S.No. Residential Catchment Distance from Singapore Mall No. Of Households (Approx.) 15Kaushalpuri Colony 1Km 250 16New Colony 3-3.5 Km 150 17Nehru Enclave 4 Km 80 18Geetapuri Colony 2.5 Km 120 19Gangotri Colony 3 Km 150 20Bramhapuri Colony 4-5 Km 200 CATCHMENTs Cont.
  • 8. Apartments in 2kms Radius ⊡ Eldeco Greens - 250 households ⊡ Rohit Residency -106 households ⊡ Omaxe Height - 127 households ⊡ Atithya Serviced Apartments - 115 households ⊡ Tulip Residency - 80 households
  • 9. ⊡ Eldeco Elegance Apartments - 200 households ⊡ Amrapali Awadh Apartments - 300 households ⊡ Greenwood Apartments - 2-3 with approx. 40 households each ⊡ Rohtas Lumeria - 200 households ⊡ Rohtas Presidential Tower - 250 households Apartments in 3-5kms Radius
  • 10. “ Residential development happening towards Chinhat & Viraj Khand which are very promising catchment for Singapore Mall.
  • 11. Bhakti Nagar Ashok Vihar Taktakpur Doctor’s Colony Bhojubeer Muneshwar Jail Road Parvati nagar Mahavir Nagar Ayodhya dham Uchwalaaz Patrakarpuram Bhuneshwar Shrinagar Pandeypur Shivpur Raaj Rajeshwari Rajshri Awas Vikas Daulatpur New Basti Sanjay nagar Vikas Nagar Cantt Tagore Town Surya Nagar Nadeshwar Sarnath Vrindvasani Big Bazaar Surya green Varuna Garden Awadh Vinayak Gautam Rudra Heights Hari Naryan Vihar Colonies Big Bazaar Orderly Bazaar-Residential Catchment Development NEW COLONY ELDECO GREENS OMAXE HEIGHTS ATITHYA SERVICED APARTMENT TULIP RESIDENCY ROHTAS PRESIDENTIAL TOWERS SURYA SQUARE APARTMENTS HUSARIYA COLONY SINGAPORE MALL – RESIDENTIAL CATCHMENT
  • 12. MARKET’s ⊡ Singapore Mall - It is the first theme based mall in Lucknow based on concept of high end shopping. ⊡ Patrakarpuram - Mix- 3kms from Singapore Mall ⊡ Chinhat - Electronics/Sweets-4kms from Singapore Mall ⊡ Deva Palace - Mix – 2-3 kms from Singapore Mall ⊡ Jeevan Complex - Hardware-500m from Singapore Mall ⊡ Mandi - Sabji Mandi
  • 13. LOGO RETAIL FORMAT LOCATION Distance from Orderly Bazaar AREA (sqft) AVG SALE /MONTHLY SPENCER'S DAILY NEAR TUNDAY KABABI, PATRAKARPURAM 3km 7000 1.02 Cr VISHAL MEGA MART SUPER PATRAKARPURAM 2.7km 10000 1.6 Cr RAYMONDS FASHION PATRAKARPURAM CHAURAHA 3.5km 5000 1 Cr SPYKAR FASHION NEAR HUSARIYA 3km 5000 0.8 Cr EASYDAY SUPER VIRAM KHAND-5 2.1km 6000 1.5 Cr GUPTA STORE DAILY NEAR JAIPURIA INSTITUTE 1.5km 3000 0.4 Cr COMPETITORS
  • 14. Gilet Bazaar Pandeypur Shivpur Ketchery Orderly Bazaar Nadeshwar Big Bazaar Big Bazaar Jalans-1 Spencer’s-1 V Mart-1 Vishal Mega Mart-1 Raymonds-1 Pahadia Ashapur Bhjubeer Spencer’s upcoming-1 Local Markets Local Markets & Competitors MANDI EASY DAY SPENCERS VISHAL MEGA MART CHINHAT MARKET GUPTA STORE JEEVAN COMPLEX MARKET AND COMPETITORS
  • 15. Colleges & Hotels COLLEGES ⊡Jaipuria Institute Of Management- 2km from Singapore Mall has Approx. 6000 Students. ⊡SDSN Degree College- 3kms from from Singapore Mall has Approx. 1500 students ⊡Amity International School- 1.5kms from Singapore Mall has Approx. 3000 students. HOTELS ⊡Metropoliten Club- 2-3kms from Singapore Mall ⊡Grand JBR- 3kms from Singapore Mall ⊡Lineage Hotel- 3.5kms from Singapore Mall ⊡GenX Casaya Inn- 1-2kms from Singapore Mall
  • 16. Big Bazaar IP Grand 53% 29% 8% 3% 4% 1.5% 1.5% Business Mix Food Fashion GM Home Fashion Luggage Toys Footwear Month Sale (cr) Sept’15 3.25 Oct’15 4.65 Nov’15 5.20 Dec’15 4.5 Jan’16 5.45 Feb’16 5.8 March’16 4.05 April’16 6.45 May’16 4.30 June’16 4.8 July’16 6.90
  • 17. Fashion Market Share Competitors Average sales / month (Cr) Raymonds 0.9 Spykar 0.8 Vishal Mega Mart 0.5 UCB 0.6 Gloobal Desi 0.6 Abacus 0.50 Jockey 0.40 Aashika Fashion 0.60 Neelkamal Sarees 0.7 Sales Raymonds Spykar Vishal Mega Mart UCB Global Desi Abacus Jockey Aashika Fashion Neelkamal Sarees 18% 16% 10% 12%12% 10% 8% 12% 14%