Catcha Digital Training Snacks 2013

AGENDA

MSN CHANNEL JOIN THE RICH MEDIA:
WINDOWS 8-
EDITORIAL RESTRUCTERS CONVERSATION NEW AD AIA UPDATES
ROADMAP UNITS
SKYPE

CATCHA
CATCHA DIGITAL
LOWYAT.NET
DIGITAL AD VIDEO
UPDATES
EXCHANGE NETWORK

MSN MALAYSIA
EDITORIAL
ROADMAP

Dec 2013 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 June 2013

Entertainment Awards Season 2013

We Love K-POP! We Love K-POP!
Korean Buzz Channel Golden Disk Awards
Re-design + MAMA 2013

Movies 2013

Specials Christmas Special Chinese New Year & Mother’s Day Special Father’s Day Special
2012 Valentines Special
2013
Year in Pictures 2012

Motoring Motor-Heads Motor-Heads Motor-Heads
Detroit Motor Show Geneva Motor Show Shanghai Motor
Malaysian F1 Special Show
Sports European Football
Season

F1 Season

Travel New Travel Channel
with Wego

Lifestyle Fashion Week S/S

News Elections (Tentative)

MSN Life & Style
News Sports Entertainment
Malaysia MSN Man Travel Video More (Specials)
Tech Motoring Juice
Home Page Makan!
Makan!

Join The
Conversation
Skype

On Skype, human beings
are being human again

They lean in, open
up and connect

For frequent, long, engaging conversations

Users feel Skype is a more
Half of Skype sessions last more
Over half use Skype twice personal experience
than 30min 2

a week than Facebook or Twitter2
or more1
Source: 1. comScore Marketing Solutions Brand Survey June-July 2012 2. Skype user research, July 2012, conducted by Ipsos MediaCT on behalf of Microsoft

Integration with social networks
Not only can users import
their Facebook contacts, see
their Facebook wall and update
their status, they can also take
action through Skype.
Plus, did you know?
Skype powers Facebook
video calling.

Skype audience is large, mobile and growing

Malaysia: 560,7692 daily users
35% growth since YOY Malaysia: 492,2053 daily users
213% growth YOY Skype is growing
280M UU,1 with
200M+ ad impressions 67M+ mobile users3 twice as fast as the
delivered per day2 100% Y.o.Y2 growth world’s population.2

1. comScore Media Metrix, Q1 2012, Skype App 2. Skype Internal Data, global April 2012. 3. Skype Internal Data – total mobile audience

Skype Reach in MALAYSIA
21% 19%
more likely more likely to be a
to have completed decision maker1

1.9MM post graduate
studies1

unique visitors2

48% 52%
female2 male2

They are young and socially active

43% are 15-24
21% are 25-34
20% are 35-44
9%are 45-54 88% of Skype users have a
7% are 55+1 social media profile2

Source: 1 comScore Media Metrix Oct 2012, : 2 comScore Segment Metrix Oct 2012

Skype Opportunities

Reach this large and
engaged audience
interested in your brand

Conversation ad • Get into the conversation in an exclusive, uncluttered
space
• Be in the 1B daily, global Skype to Skype audio calls*
• See proven results
+37.1% in purchase intent
+23% in intent to recommendation
+22% in brand site visitations

Specs
• 300x250
• Rich media-capable
• Non-intrusive: non-audio and non-expandable
• Current refresh rate of once per five minutes
*Skype Internal Data, Aug, 2012.

Source: comScore Marketing Solutions, Brand survey analysis, June - July 2012

Conversation ad • Get into the conversation in an exclusive, uncluttered
space
• Be in the 1B daily, global Skype to Skype audio calls*
+37.1% in purchase intent
• Creative example - retail
Specs
• 300x250
• Rich media-capable
• Non-intrusive: non-audio and non-expandable
• Current refresh rate of once per five minutes


Mobile Contact and Chat screens
• Increase frequency at the right time with relevant brand messages to
your audience as they connect with family & friends throughout their
day
• Increase Reach 15% of Skype users only connect via mobile
• Grow your audience! Mobile audience is growing at >100% YoY

Specs
• 320x50 and 640x100
• Roadblocks, ROS and clickable CTA
• High visibility placements: Contact and Chat screens
• Available on iPhone only*

Source: Skype Internal Data, % Mobile Connected Users, Total Audience, March 2012

Skype Home masthead banner
• Be where Skype users go throughout the day for friend,
status, and starting conversations
• Skype users can integrate their Facebook feed into their
Skype homepage
+26% in purchase intent
• Creative example: Retail / Video

Specs
• 650x170` expands to 650X340
• Rich media, video and image galleries
• Avail via impression or sponsorship
buys


Skype Home display 300x250
• Be seen on the first home screen a user sees when
they return to Skype throughout the day
• Take advantage of the impact and reach that the Skype
Home screen has to offer
• Creative example : CPG

Specs
• 300x250 option to expand to 300x500
• Rich media capable
• Self-playing video, user initiated audio
capability
• Premium takeover or ROS
• Targeting – Demo, Geo

Skype + Homepage = Even better together
• Ensure your client is where Skype users go
throughout the day
• Take advantage of users’ Facebook integration
• Extend your reach by 82% when you add
Skype to your MSN Homepage buy

Specs
• MSN is avail on an impression or
sponsorship basis

Source: comScore Audience Duplication, October 2012

TELECOMMUNICATION
Global Benchmark : 0.17 ( MY Avg CTR : 0.2 )
Global Benchmark IR : 1.69 (MY Avg IR : 17.86)

FMCG: FAST FOOD
Global Benchmark : 0.17 (MY Avg CTR : 0.3)
Global Benchmark IR : 1.69 (MY Avg IR – N/A yet)

TRAVEL & TOURISM

MOBILE DEVICES

• ‘Focus’ Video Ad Unit
Concentrate and hold user attention
• Run of site, expandable
300x250 video ad unit

• 3 second roll over count

• Shaded frame video player to
focus user attention

• User initiated HD and full
screen options

29

• Only applicable on MSN Homepage.
Channels Homepage (TBC)

• Launched globally 26 Oct

• Beautiful, fast and fluid

• Designed for work or play

• A new world of apps

Largest Potential Market for Apps
Worldwide

Units Since Launch of Windows 7 as of March 2012, IDC

• Beautiful, relevant and useful

• A no-compromise experience

• Unprecedented reach

The New MSN portfolio – Malaysia

MSN CLASSIC MSN for Windows 8 MSN for Windows 8 App
Live Today Launching January 17 ETA: Early February
• Today’s MSN • Browser experience, not • Downloadable app available in the
• Standard experience for downloadable app Win 8 app store
everyone except • Available exclusively to Windows • Expected to be relatively low volume
Windows8/IE10 users 8/IE10 users
• Will continue to be vast • Default HP for IE10
majority of PV volume through • Also referred to as MSN TMX and
FY13 TMX for IE10
• Projected to represents 9% of the
Page Views in FY13

42% of consumers in Malaysia view online videos more than
once a day*

80% of consumers in Malaysia stream/download online video
on a monthly basis*

Online video ad revenue is forecasted to grow to US$11b
globally by 2016**
*Source: Nielsen, Apr 2012
** Source: 2011 Magnaglobal Global Media Forecast

• MSN Video Channel + 1000’s of premium publisher sites
• Reach your audience through advanced targeting
• Over 30m pre-roll streams available per month & growing!*
• Reach of over 2m unique users per month*
• Pre-roll and In-stream advertising opportunities
• Site lists available
• Automatic optimisation
• Detailed reporting for each campaign

*Source: SpotXchange research Jan 2013

Advertisers find and
Better analytics and reach their top
performance reports audience groups

Automatically “steers” More video ad
campaigns to best interactions for
audiences lower cost

Catcha Digital
Advertising
Exchange

Advertising Exchanges are changing the way advertisers buy –
Real Time Bidding (RTB)

Real Time Bidding advertising revenue represented over
US$2b in 2012……*

….which equals over 20% of all display advertising revenue*

APAC revenue driven by RTB exchanges is expected to reach
US5.2b by 2015!**

Advertisers want transparency, control, efficiencies and direct
access to the inventory they buy
*Source: Brandscreen Q3 2012
*Business Insider http://www.businessinsider.com/dollar-numbers-for-realtime-bidding-in-digital-advertising-2012-6?utm_source=alerts#its
-already-20-of-all-display-2

A MARKETPLACE WHERE INVENTORY IS ….

AUCTIONED OFF …

ON AN IMPRESSION BASIS…

IN REAL TIME…

IN AN AUTOMATED MANNER

DEMAND/BUY SIDE SUPPLY

Advertisers Channel Partners Tech Partners 3. Exchange picks
1. Publishers lists
winning bid of the
inventory on
auction, serves
Exchange, defines
Demand Side impression
rules
Advertiser Ad Networks Platform
(DSP)

Advertiser Agency Demand Side
Trading Desks Platform
(DSP) Advertising
Advertiser Exchange
Independent
2. DSP evaluates
Agencies impression in real-
time against
Advertiser advertiser goals,
submits bids

Advertiser

AD EXCHANGE IS A
ADVERTISERS PUBLISHERS
MATCHING ENGINE

Advertiser Benefits Consumer Benefits Publisher Benefits
Better Returns Relevance & Safety Yield, Efficiency & Visibility

Reduce Waste Drive higher yield

Better Efficiencies Better Efficiencies

Maintain brand safety through controls Inventory control

MSN or Lowyat.net Advertising Exchange
offering Offering
Prepared Meal Bring your own ingredients and cook

Monthly Average Unique Visitors 2007-2012
6,000,000 5,256,145
5,000,000
Unique Visitors
4,000,000
3,000,000 2,184,485 2,569,031 • Site registered an average of
2,000,000
1,775,687 5.2 million unique visitors
918,626
1,000,000
391,052 per month in Jan-Dec 2012
- • 141% UV increase since 2010!
2007 2008 2009 2010 2011 2012

Monthly Average Pageviews 2007-2012 Page Views
70,000,000 59,652,767 • Site registered an average of
60,000,000 47,672,230
50,000,000 42,756,780 60 million page views per
55,711,788
40,000,000 31,118,943 month in Jan-Dec 2012
30,000,000
18,161,934 • 25% PV increase since 2010!
20,000,000
10,000,000
-
2007 2008 2009 2010 2011 2012

Expandable catfish

• Be seen on lowyat.net new homepage

• Extend the campaign – to create
consistency

Standard half page

Run on Forums

Catcha Digital Training Snacks 2013

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