Google's enterprise search appliances provide accurate and fast site search results that improve the customer experience. Poor site search can cause 80% of visitors to abandon a site, while effective search increases sales and reduces customer support costs. Google's plug-and-play appliances are easy to deploy, require no ongoing maintenance fees, and cut IT overhead compared to other search solutions.
09 GoMeasure (sg and kl) - landing pages that work - vijay ayyar - google (...Vinoaj Vijeyakumaar
Vijay Ayyar and Matt Zaheen cover landing page best practices for increasing conversion rates on your website. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This is a report I prepared about the user testing, redesign, traffic, and usage stats for www.chicagoearlylearning.org.
Lots of details-- good info for developers, project managers, and people interested in stats on civic innovation projects.
This white paper proposes a solution called "Project Border" that allows users to search across predefined sets of websites (borders) instead of all websites. Users could create borders comprising specific websites they trust in a given domain. They could then search keywords within those borders to quickly get focused, high-quality results. This would provide faster, more accurate searches tailored to individual interests and information needs. The paper outlines advantages like reduced spam and incentivized quality content across supported domains and websites. It also envisions future applications of this concept for technologies like Google Glass and planetary exploration.
iPOJO is a framework for developing modular and dynamic applications in OSGi. It started in 2005 with a simple model using plain old Java objects and annotations. Over time it added features like advanced dependency management. It is now used in projects over 1 million lines of code with over 5000 downloads per month. Based on feedback, iPOJO 2.0 aims to address issues like complexity with XML, unclear errors, and difficult extensibility by improving features like annotation-based configuration, injection, and debugging support.
The document defines a planet and dwarf planet, discusses why Pluto is now classified as a dwarf planet rather than a planet, and provides details about Pluto's discovery, size, temperature, materials, rotation period, revolution period around the sun, and moons Charon, Nix, and Hydra. Clyde Tombaugh discovered Pluto in 1930 using a telescope. Pluto is smaller than other objects discovered in the solar system and is made of ice, rock, and methane gas. It has a freezing temperature and rotates once every 6 Earth days while revolving around the sun once every 248 Earth years.
This document summarizes the services provided by ENEXDI, a professional document management company that specializes in proposal services and litigation support. ENEXDI takes a process-based approach to proposals, assigns dedicated project managers, and ensures constant communication and quality assurance. They have the capability to produce over 1,000 pages per hour digitally and offer services like printing, binding, assembly, and packaging. ENEXDI has successfully produced over 1,800 complex proposals and maintains confidentiality and NDAs. They aim to reduce risks and stress for clients during the proposal process through their proven reliability and experience in the industry.
The document summarizes the story of Kezia, an abandoned baby girl in Kenya who was taken in by Louise Turnbridge as a foster child. Louise applied to officially adopt Kezia but faced resistance from officials who wanted Kezia to be returned to her biological parents. Kezia was returned to her neglectful and abusive parents, where her health declined and she was left in dangerous situations until ultimately dying at their home at an early age.
Google's enterprise search appliances provide accurate and fast site search results that improve the customer experience. Poor site search can cause 80% of visitors to abandon a site, while effective search increases sales and reduces customer support costs. Google's plug-and-play appliances are easy to deploy, require no ongoing maintenance fees, and cut IT overhead compared to other search solutions.
09 GoMeasure (sg and kl) - landing pages that work - vijay ayyar - google (...Vinoaj Vijeyakumaar
Vijay Ayyar and Matt Zaheen cover landing page best practices for increasing conversion rates on your website. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This is a report I prepared about the user testing, redesign, traffic, and usage stats for www.chicagoearlylearning.org.
Lots of details-- good info for developers, project managers, and people interested in stats on civic innovation projects.
This white paper proposes a solution called "Project Border" that allows users to search across predefined sets of websites (borders) instead of all websites. Users could create borders comprising specific websites they trust in a given domain. They could then search keywords within those borders to quickly get focused, high-quality results. This would provide faster, more accurate searches tailored to individual interests and information needs. The paper outlines advantages like reduced spam and incentivized quality content across supported domains and websites. It also envisions future applications of this concept for technologies like Google Glass and planetary exploration.
iPOJO is a framework for developing modular and dynamic applications in OSGi. It started in 2005 with a simple model using plain old Java objects and annotations. Over time it added features like advanced dependency management. It is now used in projects over 1 million lines of code with over 5000 downloads per month. Based on feedback, iPOJO 2.0 aims to address issues like complexity with XML, unclear errors, and difficult extensibility by improving features like annotation-based configuration, injection, and debugging support.
The document defines a planet and dwarf planet, discusses why Pluto is now classified as a dwarf planet rather than a planet, and provides details about Pluto's discovery, size, temperature, materials, rotation period, revolution period around the sun, and moons Charon, Nix, and Hydra. Clyde Tombaugh discovered Pluto in 1930 using a telescope. Pluto is smaller than other objects discovered in the solar system and is made of ice, rock, and methane gas. It has a freezing temperature and rotates once every 6 Earth days while revolving around the sun once every 248 Earth years.
This document summarizes the services provided by ENEXDI, a professional document management company that specializes in proposal services and litigation support. ENEXDI takes a process-based approach to proposals, assigns dedicated project managers, and ensures constant communication and quality assurance. They have the capability to produce over 1,000 pages per hour digitally and offer services like printing, binding, assembly, and packaging. ENEXDI has successfully produced over 1,800 complex proposals and maintains confidentiality and NDAs. They aim to reduce risks and stress for clients during the proposal process through their proven reliability and experience in the industry.
The document summarizes the story of Kezia, an abandoned baby girl in Kenya who was taken in by Louise Turnbridge as a foster child. Louise applied to officially adopt Kezia but faced resistance from officials who wanted Kezia to be returned to her biological parents. Kezia was returned to her neglectful and abusive parents, where her health declined and she was left in dangerous situations until ultimately dying at their home at an early age.
The document summarizes the process of unloading and setting up new machinery and equipment for a manufacturing facility. Key steps included carefully unloading machines from trailers and placing them inside as rain approached, maneuvering large equipment through doors, and bringing in metal supplies during rain to keep them dry. Once everything was inside, the facility began organizing the new space and materials to start operations.
The document discusses Section 1031 of the US tax code, which allows for the deferral of capital gains taxes when exchanging real estate property for other "like-kind" real estate property. It notes that section 1031 can be used to increase property holdings through leverage and is underutilized, being used in less than 10% of eligible transactions. It also outlines some of the benefits of a section 1031 exchange, such as deferring capital gains taxes, increasing buying power, and exchanging into other real estate investments.
This document discusses underage drinking and strategies to prevent it through reducing social access. It provides data on drug use patterns among Texas youth, noting that the largest public health impact comes from policies that require little political will like social host ordinances. Such ordinances make individuals responsible for providing alcohol to minors. The document encourages involvement in community efforts to address underage drinking and provides contact information for a local coalition working to curb it.
The official event program for the 2009 National Association of Bar Executives (NABE) Communications Section Workshop
held Tuesday, October 20 through Friday, October 23, 2009 at the Rio-All Suites Hotel in Las Vegas, Nevada.
The document summarizes key opportunities and challenges for doing business in India over the next decade. It notes that India will require $1.7 trillion in infrastructure investments in the coming years. Major sectors of focus include power, transportation, ports, and telecommunications. India also has a growing middle class of 300 million people and is becoming a manufacturing hub for South Asia due to its skilled workforce and large domestic market. However, doing business in India presents challenges such as corruption, bureaucracy, and cultural differences that require due diligence. The document provides an overview of the legal and tax environment in India and recommendations for structuring foreign investments.
[TDC 2013] Integre um grid de dados em memória na sua ArquiteturaFernando Galdino
The document discusses using Oracle Coherence, which is a data grid product that allows for caching and distributed data storage in memory across a cluster. It provides an introduction to Coherence and examples of how it can be used, such as for caching database query results, distributing user session data across multiple application servers, and replicating data across different geographic regions. Use cases are also presented, such as for trading exchanges, telecommunications systems, and risk calculation applications.
This year's Legal Seminar for Credit Professionals took place on Wednesday, May 18.
The agenda was as follows:
8:45-9:45 a.m. Protecting Sensitive Personal Data and Liability for Data Breach
Mark Manoukian and Luis Alcalde will present issues of critical importance to the credit professional who has collected sensitive personal and business information. Mark will discuss common means used by hackers to steal private business information. Luis will then describe theories of legal liability if private information is stolen or accessed for improper purposes
9:45-10:00 a.m. Break + refreshments
10:00-10:45 a.m. Securing Payment—Secured Transactions, PMSI and Consignments
Larry J. McClatchey will help credit managers understand how and when to use security agreements to ensure payment for goods, how a purchase money security interest can benefit a seller, and what is required for an effective consignment agreement.
10:45-11:30 a.m. Current Legal Issues in Bankruptcy and Collections
Christy A. Prince will cover recent bankruptcy and collection cases of interest to credit professionals, including how to use the most common defenses to preference cases: ordinary course of business and new value. Materials will be supplemented up to the day of the program to cover late breaking developments.
11:30a.m.-12:00 p.m. Discussion, questions and answers and wrap-up
This document provides information about an upcoming Year 5/6 camp. It will take place at Lakewood Lodge from October 28-31. Students will participate in a variety of outdoor activities led by trained instructors such as kayaking, climbing, archery and more. They will spend one night doing survival activities like cooking over a campfire. Medical forms are required. The camp aims to develop students' social, teamwork and leadership skills through educational activities outside the classroom.
The document discusses growth hacking using SEO. It begins with an introduction to SEO, covering on-site and off-site optimization techniques like keywords, links, and content creation. Rules for growth hacking with SEO are then presented, such as understanding your audience and competitors, applying technical fixes, analyzing keywords and pages for improvement opportunities, testing and optimizing pages, and creating different types of content to drive traffic. The presentation emphasizes using multiple digital marketing channels along with SEO to drive more customers.
Dokumen tersebut merupakan katalog produk promosi POS yang menawarkan berbagai pilihan barang promosi seperti tas, kaos, jam, mug, topi, bantal dan lainnya. Katalog ini memberikan informasi kontak perusahaan pemasok barang promosi tersebut.
Introductory presentation giving details of iPad and iPhone. We talk about iPad, iPhone a lot but some people don't know basic details like hardware, operating system etc. I tried to give the college students the basics info
This document provides advice on building an online research presence using social media and open science. It discusses various social media sites like blogs, Twitter, Figshare and Github and how they can be used. It outlines potential goals in using social media, concerns to consider, and personal experiences of the speaker, Dr. Titus Brown, in using these tools to enhance his career and scientific impact. The talk emphasizes defining goals, enabling serendipity, and curating one's online identity to maximize opportunities and visibility.
Sponsormob is an international mobile advertising network founded in 2006 with headquarters in Berlin and offices in San Francisco. They work with advertisers, mobile publishers, app developers, and ad networks to deliver targeted mobile ads worldwide. Their network includes over 6,500 publishers and reaches up to 11.6 billion monthly impressions across 20 content categories. They provide analytics, reporting, creative materials, and support to help publishers monetize their mobile traffic and generate revenue.
This document provides a summary of a talk on metagenome assembly. [1] Digital normalization is introduced as an approach that discards redundant reads prior to assembly to reduce data size and eliminate errors, improving scaling. [2] Two soil metagenome datasets totaling over 1,800 gigabase pairs were assembled, generating over 4.5 million contigs and estimating the equivalent of around 1,200 bacterial genomes. [3] While assembly approaches are improving, interpreting the function of genes from unknown organisms remains a major challenge.
The document summarizes Google and Bing search engines. It discusses how Google was launched in 1997 and searches text in 132 languages using PageRank algorithm. It also mentions Google's market share in 2010-2011 and some of its current and future capabilities. For Bing, it discusses its search technology and crawling capabilities compared to Google. It also describes an allegation that Bing stole Google search results for rare medical queries without offering spell check suggestions.
Google has increasingly prioritized mobile search optimization over time. Mobile searches now exceed desktop searches globally. In April 2015, Google expanded their use of mobile friendliness as a ranking signal, meaning websites not optimized for mobile could see ranking drops. The update caused a 21% decrease in the share of non-mobile-friendly search results. The document provides guidance on technical approaches for websites to maximize their mobile search engine optimization, including responsive design, separate mobile URLs, and dynamic serving.
The document summarizes the process of unloading and setting up new machinery and equipment for a manufacturing facility. Key steps included carefully unloading machines from trailers and placing them inside as rain approached, maneuvering large equipment through doors, and bringing in metal supplies during rain to keep them dry. Once everything was inside, the facility began organizing the new space and materials to start operations.
The document discusses Section 1031 of the US tax code, which allows for the deferral of capital gains taxes when exchanging real estate property for other "like-kind" real estate property. It notes that section 1031 can be used to increase property holdings through leverage and is underutilized, being used in less than 10% of eligible transactions. It also outlines some of the benefits of a section 1031 exchange, such as deferring capital gains taxes, increasing buying power, and exchanging into other real estate investments.
This document discusses underage drinking and strategies to prevent it through reducing social access. It provides data on drug use patterns among Texas youth, noting that the largest public health impact comes from policies that require little political will like social host ordinances. Such ordinances make individuals responsible for providing alcohol to minors. The document encourages involvement in community efforts to address underage drinking and provides contact information for a local coalition working to curb it.
The official event program for the 2009 National Association of Bar Executives (NABE) Communications Section Workshop
held Tuesday, October 20 through Friday, October 23, 2009 at the Rio-All Suites Hotel in Las Vegas, Nevada.
The document summarizes key opportunities and challenges for doing business in India over the next decade. It notes that India will require $1.7 trillion in infrastructure investments in the coming years. Major sectors of focus include power, transportation, ports, and telecommunications. India also has a growing middle class of 300 million people and is becoming a manufacturing hub for South Asia due to its skilled workforce and large domestic market. However, doing business in India presents challenges such as corruption, bureaucracy, and cultural differences that require due diligence. The document provides an overview of the legal and tax environment in India and recommendations for structuring foreign investments.
[TDC 2013] Integre um grid de dados em memória na sua ArquiteturaFernando Galdino
The document discusses using Oracle Coherence, which is a data grid product that allows for caching and distributed data storage in memory across a cluster. It provides an introduction to Coherence and examples of how it can be used, such as for caching database query results, distributing user session data across multiple application servers, and replicating data across different geographic regions. Use cases are also presented, such as for trading exchanges, telecommunications systems, and risk calculation applications.
This year's Legal Seminar for Credit Professionals took place on Wednesday, May 18.
The agenda was as follows:
8:45-9:45 a.m. Protecting Sensitive Personal Data and Liability for Data Breach
Mark Manoukian and Luis Alcalde will present issues of critical importance to the credit professional who has collected sensitive personal and business information. Mark will discuss common means used by hackers to steal private business information. Luis will then describe theories of legal liability if private information is stolen or accessed for improper purposes
9:45-10:00 a.m. Break + refreshments
10:00-10:45 a.m. Securing Payment—Secured Transactions, PMSI and Consignments
Larry J. McClatchey will help credit managers understand how and when to use security agreements to ensure payment for goods, how a purchase money security interest can benefit a seller, and what is required for an effective consignment agreement.
10:45-11:30 a.m. Current Legal Issues in Bankruptcy and Collections
Christy A. Prince will cover recent bankruptcy and collection cases of interest to credit professionals, including how to use the most common defenses to preference cases: ordinary course of business and new value. Materials will be supplemented up to the day of the program to cover late breaking developments.
11:30a.m.-12:00 p.m. Discussion, questions and answers and wrap-up
This document provides information about an upcoming Year 5/6 camp. It will take place at Lakewood Lodge from October 28-31. Students will participate in a variety of outdoor activities led by trained instructors such as kayaking, climbing, archery and more. They will spend one night doing survival activities like cooking over a campfire. Medical forms are required. The camp aims to develop students' social, teamwork and leadership skills through educational activities outside the classroom.
The document discusses growth hacking using SEO. It begins with an introduction to SEO, covering on-site and off-site optimization techniques like keywords, links, and content creation. Rules for growth hacking with SEO are then presented, such as understanding your audience and competitors, applying technical fixes, analyzing keywords and pages for improvement opportunities, testing and optimizing pages, and creating different types of content to drive traffic. The presentation emphasizes using multiple digital marketing channels along with SEO to drive more customers.
Dokumen tersebut merupakan katalog produk promosi POS yang menawarkan berbagai pilihan barang promosi seperti tas, kaos, jam, mug, topi, bantal dan lainnya. Katalog ini memberikan informasi kontak perusahaan pemasok barang promosi tersebut.
Introductory presentation giving details of iPad and iPhone. We talk about iPad, iPhone a lot but some people don't know basic details like hardware, operating system etc. I tried to give the college students the basics info
This document provides advice on building an online research presence using social media and open science. It discusses various social media sites like blogs, Twitter, Figshare and Github and how they can be used. It outlines potential goals in using social media, concerns to consider, and personal experiences of the speaker, Dr. Titus Brown, in using these tools to enhance his career and scientific impact. The talk emphasizes defining goals, enabling serendipity, and curating one's online identity to maximize opportunities and visibility.
Sponsormob is an international mobile advertising network founded in 2006 with headquarters in Berlin and offices in San Francisco. They work with advertisers, mobile publishers, app developers, and ad networks to deliver targeted mobile ads worldwide. Their network includes over 6,500 publishers and reaches up to 11.6 billion monthly impressions across 20 content categories. They provide analytics, reporting, creative materials, and support to help publishers monetize their mobile traffic and generate revenue.
This document provides a summary of a talk on metagenome assembly. [1] Digital normalization is introduced as an approach that discards redundant reads prior to assembly to reduce data size and eliminate errors, improving scaling. [2] Two soil metagenome datasets totaling over 1,800 gigabase pairs were assembled, generating over 4.5 million contigs and estimating the equivalent of around 1,200 bacterial genomes. [3] While assembly approaches are improving, interpreting the function of genes from unknown organisms remains a major challenge.
The document summarizes Google and Bing search engines. It discusses how Google was launched in 1997 and searches text in 132 languages using PageRank algorithm. It also mentions Google's market share in 2010-2011 and some of its current and future capabilities. For Bing, it discusses its search technology and crawling capabilities compared to Google. It also describes an allegation that Bing stole Google search results for rare medical queries without offering spell check suggestions.
Google has increasingly prioritized mobile search optimization over time. Mobile searches now exceed desktop searches globally. In April 2015, Google expanded their use of mobile friendliness as a ranking signal, meaning websites not optimized for mobile could see ranking drops. The update caused a 21% decrease in the share of non-mobile-friendly search results. The document provides guidance on technical approaches for websites to maximize their mobile search engine optimization, including responsive design, separate mobile URLs, and dynamic serving.
Google's mission is to organize the world's information and make it universally accessible and useful. It was founded in 1998 and is headquartered in Mountain View, CA. Google Apps offers flexibility and control while benefiting from Google's large investments in security and economies of scale. Bing was launched by Microsoft to provide easy to use search capabilities and help with decision making, but users debate whether it has surpassed Google's relevance and speed in search results.
Google algorithm update and its featuresSubrat Sethi
As of my last knowledge update in January 2022, I can provide you with a list of some significant Google algorithm updates up to that point. Please note that there may have been additional updates since then. Here are some of the key updates:
This document discusses how generative AI is coming to search engine results and what this means for SEO professionals. It begins with an overview of SEO and how search engines work. It then explains that Google is developing a Search Generative Experience (SGE) using AI to generate search results. The document provides 5 predictions on how SGE will be a good thing for SEO, including that it will require a focus on users rather than search engines, and holding SEO practitioners more accountable for real results. It concludes by offering advice on where SEO professionals can start in preparing for SGE, such as auditing content quality and assessing how AI results impact queries.
The document discusses the search engine Bing. It provides definitions of search engines and explains their importance for finding information online. Bing was developed by Microsoft in 2009 and provides various search services like web, image, and map searches. Some key features of Bing include Bing Translator for translations, Bing Maps, using images to re-find online content, and getting quick snapshots of search results without searching. While Bing aims to provide more relevant results than competitors, it also has disadvantages like slower loading times and limited functionality compared to the market leader, Google.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
Determining Relevance Rankings from Search Click LogsInderjeet Singh
The document discusses search engine ranking and optimization. It introduces problems with existing ranking models such as not considering factors like trust bias. A new methodology is proposed that makes more realistic assumptions about user behavior, such as modeling user sessions and preferences for certain websites. The approach aims to improve search result ranking by incorporating additional ranking factors from click logs and evaluating the model using standard information retrieval metrics on search log and benchmark datasets.
This paper discusses research into understanding user search behavior when interacting with search result pages. It notes that while search engines optimize for metrics like speed and ranking quality, users' perceptions are influenced by how easily results can be scanned. Eye tracking experiments have shown that users make decisions within seconds based mainly on snippets and URLs. The paper proposes developing a comprehensive model of user behavior by combining analysis of query logs, toolbar clickstream data, and eye tracking experiments to better optimize search engine design and metrics.
Google is the dominant search engine with 88% of the global search market share, making ranking well on Google essential for businesses. Bing is Microsoft's search engine, which has 150 million monthly users and specializes in local search results. While Google and Bing share similarities like valuing link authority, Google excels at keyword matching and context while Bing focuses on local results for ambiguous terms. For most businesses, optimizing for Google should be the priority, but focusing on Bing can help small, local businesses attract local customers through Bing's localized search preferences.
The document discusses recent changes and trends in search engine capabilities. It notes that Google makes around 500 changes per year to its algorithm and constantly tests new features. Bing is expanding internationally and may challenge Google's dominance. Mobile search volume is growing rapidly and is dominated by Google, while search engines are increasingly integrating social media content and signals. Local search is also a major focus, with over 30% of mobile queries having local intent.
This document provides an overview of search engine optimization (SEO) and the key factors that search engines like Google consider when ranking websites. It discusses the importance of SEO for businesses and outlines a 3-phase SEO process involving keyword research, on-page optimization of content and metadata, and off-page link building strategies. The document emphasizes the importance of high-quality, relevant content tailored around targeted keywords and suggests techniques for optimizing page titles, URLs, and other on-page elements.
Newport Interactive Marketers (NIM) - Google Analytics March 21, 2013Jay Murphy
This document provides an overview of Google Analytics. It discusses why websites should use analytics to understand visitors, how to install analytics, key definitions like unique visitors and bounce rate, and case studies showing how organizations have used analytics insights. Resources for further analytics learning like books, blogs and online courses are also mentioned. The document aims to give a whirlwind tour of the basics of Google Analytics.
Essential guide to understanding SEO and Webometrics - and quick tips and act...Gagandeep Walia
The document discusses search engine optimization (SEO) and provides an overview of key concepts. It begins with an introduction to SEO and how search engines work, covering topics like crawlers, algorithms, and ranking factors. It then discusses understanding and implementing SEO, including on-page elements, accessibility, and keyword research. The document provides guidance on SEO strategy and optimization techniques.
Presentation for Exl Pharma Conference about Future of SearchWO Strategies
This document summarizes search engine trends from 1994 to 2012 and provides recommendations for health care companies. It discusses how search engines have evolved from focusing on keywords to personalization based on search history and location. It also describes how search results now include knowledge graphs, social media integration and direct answers. The document recommends that companies target their audience through language and location, create quality content using customer terms, and optimize for mobile as people increasingly search on phones.
Google Instant: Potential Impact on SEM and SEOthesearchagents
The Search Agency's white paper addresses the potential impact Google Instant could have on Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
Agency Utilizes UX Research to Balance Form & FunctionAnswerLab
AKQA was tasked with redesigning a luxury car brand's website to be more graphic-focused and put the vehicle at the center of the experience. They used AnswerLab's UXamine research solution to test concepts and iterations with users over 4 rounds. Research findings showed that while users found the design beautiful, they struggled with the non-linear experience and lacked progress indicators. Based on these insights, AKQA added guidance cues, differentiated interactive areas, and improved the search feature. The new site launched with a 227% increase in car configurations and contributed to record sales.
1. vs.
Search Engine Preference
June 2009
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2. GOOGLE/BING - SEARCH ENGINE PREFERENCE
Objectives
Overall Impressions Future Use
Gather users’ general impressions of the Google and Gauge users’ reaction to the overall value of the Google
Bing search engines, including overall functionality, and Bing search engines and their willingness to use or
presentation of content, and overall fit with user continue to use one or the other.
expectations and needs.
Ad Space Performance
To gauge the amount of attention paid to advertising
space on the two sites and to determine if any aspects
of the page design might influence this.
2
3. GOOGLE/BING - SEARCH ENGINE PREFERENCE
Methodology
1. Participants 3. Retrospective Analysis
12 users were tested. Users were shown a replay of their Eye Tracking recording
All users reported they used Google as their main and asked to provide a commentary on their thoughts
search engine. We were not able to locate users who and actions.
were not familiar with Google to some extent.
None of the users had used Bing
4. Think-Aloud & Review
2. Eye Tracking
Users were asked to comment on expectations,
Users performed a “hotel search” and a “shopping likes/dislikes, ease/difficulty, suggested improvements,
search for digital cameras” on both Google and Bing. usefulness, etc.
Eye Tracking data was collected for the Homepages
and Search Results pages (i.e. the 1st and 2nd pages
that users saw). 5. Survey
Users completed both searches on one site and then Users were asked to complete a short survey to sum up
repeated the searches on the other site. The task their sentiments.
order was rotated to mitigate bias effects. When
analyzing users’ eye tracking data we only used the
data gathered from the site they visited first.
3
4. GOOGLE/BING - SEARCH ENGINE PREFERENCE
Key Insights
1. 2. 3.
Most users preferred the Bing However, despite some positive For the camera search, Bing
visual design and thought that it factors in Bing’s favor, users attracted 150% more user
thought that both search engines
was slightly better in terms of viewing time to the ad space at
produced equally relevant
organization and refinement results. the top of the search result.
options.
Users attention was much more concentrated just
Overall, most users stated they below the ad space on the camera search result
Visual design:
would continue using Google page on Bing compared to Google. We believe
“Bing feels warmer and more inviting than
Google.”
over Bing and were unlikely to this was due to the interest in the refinement
switch. options that only Bing offered in this area. In turn
Organization of a page’s functionality: we strongly suspect that this was a significant
Result relevance: factor in users spending about 150% more time
“Bing’s initial search result gives more “The results [for the two sites] are about the
helpful information than Google.” same.” looking at this ad space on Bing.
Users were already familiar with Google, and the
Refining search results:
additional “decision-making” and visual
“Bing’s search refining features were more improvements found on Bing were not enough
helpful than Google’s.” to convert most users.
Users preferred using Google to Bing 2 to 1.
(12 total users; 8 chose Google, 4 chose Bing.)
“Bing generates interest, but it’s hard to
take me away from Google because I’m so
comfortable with it.”
“The differences are very small [between
the two search engines]. They’re too small
for me to switch to Bing.”
4
6. GOOGLE/BING - SEARCH ENGINE PREFERENCE
Overall Preferences | Survey Results & Reasons
8 4
Overall reasons for preferring Overall reasons for preferring
• Familiarity • Better results organization and filter options
• Enhancements in Bing not enough to convert • Welcoming design
• Already using other Google apps
Detailed Preferences <<< << < Tie > >> >>>
Visual Design • • • •• • ••••• •
Organization of features
(e.g. Are sections such as the
Explore Pane and Related Searches
•• •• • •••••• •
appropriately placed?)
Refine & Filter Options
(e.g. How easy was it to find and use
sections such as Refine Results and
• ••• • •••• •• •
the Shopping Results area?)
Relevance of Results • • • ••••••• ••
Key: • = 1 user’s preference
6
8. GOOGLE/BING - SEARCH ENGINE PREFERENCE
Ads | Performance Overview
Camera Search Much greater activity below Bing’s Top Ad
All users looked at the Top Ad area, whereas
only half of these users looked at the Right Ad.
Searching for
Digital Cameras
What was very noticeable in the heatmaps was Top Ad
the level of attention below the Top Ad on Bing. Top Ad
We suspect this had a significant effect on the Right
amount of time users spent looking at the Top Ad
Ad. Compared to the Google users, Bing’s users Right
spent a little under 150% more time viewing this Ad
ad space.
768 FOLD
Although further investigation of this “proximity
effect” is required these preliminary results point
to a very interesting potential “antidote” to
banner/ad blindness.
We were not surprised at the significant
reduction in time spent looking at the Right Ad
Digital
space. In other eye tracking tests where users Cameras Avg. Time Number Of Avg. Time Number Of
have specific tasks to perform we typically see Spent Viewers Spent Viewers
users identifying a primary “activity zone” where
Top Ad 2.0 sec. All 6 4.9 sec. All 6
most of their attention is concentrated. (This is
often confirmed in subsequent discussions with Right Ad 0.6 sec. 3 of 6 users 1.0 sec. 3 of 6 users
users.) On a results page, as expected, this is
where the results are listed. Secondary areas
such as the Right Ad space require users to
make a greater effort to view them. Something
only 50% of the users chose to do. Heatmap Key
HIGH MEDIUM LOW NONE 8
9. GOOGLE/BING - SEARCH ENGINE PREFERENCE
Ads | Performance Overview
Hotel Search Less significant difference in attention level
below Top Ads
All users saw the Top Ad on both sites.
Although, the time spent viewing the Top Ad Searching for
Hotels
area is a little higher on Google for this search
(see table) the difference is not as significant as Top Ad Top Ad
for the camera search. Coincidently, the Right
heatmaps also show a less significant difference Ad
in user attention in this area. As stated on the Right
previous slide we believe there is a connection Ad
between level of attention immediately below
the Top Ad and the viewing time in this ad space
itself.
Curiously, the proportion of users who looked in
the Right Ad space on both sites was also 50% -
the same amount as for the camera search. It is
less clear to us how to influence users to pay
more attention to this area.
Hotels Avg. Time Number Of Avg. Time Number Of
Spent Viewers Spent Viewers
Top Ad 2.7 sec. All 6 1.7 sec. All 6
Right Ad 2.9 sec. 3 of 6 users 1.5 sec. 3 of 6 users
Heatmap Key
HIGH MEDIUM LOW NONE 9
10. GOOGLE/BING - SEARCH ENGINE PREFERENCE
Ads | ”Shopping Search” for a Digital Camera
All 6 users saw this All 6 users saw this
area. area.
Top Ad
Average viewing Top Ad Average viewing
time: 2.0s Right time: 4.9s
Ad
Right
Ad
768 FOLD 768 FOLD 3 of 6 users saw this
area.
3 of 6 users saw this
area.
Average viewing
time: 1.0s
Average viewing
time: 0.6s
* This portion edited to show all ads in a single view.
1 of 6 users saw this
Bottom Ad area.
Average viewing
time: 1.6s
Google Search Results Page – Digital Cameras Bing Search Results Page – Digital Cameras
Heatmap Key
HIGH MEDIUM LOW NONE 10
11. GOOGLE/BING - SEARCH ENGINE PREFERENCE
Ads | “Local Search” for a Hotel
All 6 users saw this All 6 users saw this
area. area.
Top Ad Top Ad
Average viewing Average viewing
time: 2.7s Right time: 1.7s
Ad
Right
Ad
768 FOLD 768 FOLD
3 of 6 users saw this
area.
3 of 6 users saw this
area.
Average viewing
time: 1.5s
Average viewing
time: 2.9s
Nobody saw this
area.
Bottom Ad
Google Search Results Page – Hotels Bing Search Results Page – Hotels
Heatmap Key
HIGH MEDIUM LOW NONE 11
13. GOOGLE/BING - SEARCH ENGINE PREFERENCE
Other Findings | Search Homepage
Bing Photo Backgrounds
Several users liked the photos used as the
background of the Bing Homepage. These
users found it “interesting” and “engaging.”
However, some users found photos distracting
and a few users thought that it made the site feel
like a travel site.
User Behavior
Google Homepage Bing Homepage
Predictably, users went straight for the search
fields on both Search Homepages taking about
1 second to see this area for both tasks/sites.
About half of the participants noticed the “Explore “section
Explore section on Bing. None of the users
looked at the equivalent section in the top-left
corner of Google.
13
14. GOOGLE/BING - SEARCH ENGINE PREFERENCE
Other Findings | Search Results Page
Time On Page & Scrolling
Users’ attention appeared to range further down
the page for Google’s Search Results page than
Bing’s.
We suspect this result is due to Bing users
finding a viable link/option more easily. Typically
these options were above the fold.
768 FOLD 768 FOLD
For both tasks, ”time on page” was shorter on
Bing than Google:
Google Bing
Digital Cameras 15.7 sec. 10.5 sec.
Hotels 14.8 sec. 10.6 sec.
Several user stated that finding something to
help narrow their search felt “easier” on Bing
than Google.
Task: Hotels
Task: Digital Cameras
3 of 6 users ventured below the fold for Bing,
while 5 of 6 did this on Google.
Task: Hotels Task: Digital Cameras
4 of 6 users ventured below the fold for Bing,
while all 6 users did this on Google. 14
15. GOOGLE/BING - SEARCH ENGINE PREFERENCE
Other Findings | Bing’s Explore Pane & Categories
Explore Pane (Bing only)
Users were initially unsure what the links in the Explore Explore Pane
Pane would do. Some users said the results seemed
-
inconsistent and unexpected. For example, clicking the -
Shopping link when searching for digital cameras leads
to a Product Search page. However, clicking the Top 10
link conducts another search that unexpectedly changes
the original search input from “digital cameras” to
“digital cameras top 10”.
Users spent about 150 % more time in the Bing’s
Explorer Pane when searching for digital cameras over
hotels:
Digital Cameras Hotels
Avg. Time Spent 1.2 sec. 0.5 sec.
Categories
As users were clearly attracted to the map and local
hotel listing options, which provided them with very
relevant “next steps”, this was not a surprising
observation.
Categories Task: Hotels
Users did not notice the Category headers/segments on
Bing. When shown to users for comment, reaction was
lukewarm as to the value of this arrangement.
Heatmap Key Task: Digital Cameras
HIGH MEDIUM LOW NONE 15
16. GOOGLE/BING - SEARCH ENGINE PREFERENCE
Other Findings | Bing’s Quick Preview
Quick Preview (Bing only)
Out of twelve users, the Quick Preview was only
triggered by one user on Bing’s Results Page by
accident.
In its current form, users did not feel the Quick
Preview provided an accurate representation of the
destination page and placed little value on this
function.
A few users pointed out that this function -
duplicates information found in the search result.
Bing – Quick Preview
16
17. GOOGLE/BING - SEARCH ENGINE PREFERENCE
Other Findings | Related Searches
Related Searches
Users were shown the different implementations
of the Related Search on both sites. There was
universal agreement that regardless of the
different ways it was presented this was a useful
option.
Only one user saw the Related Search section at
the bottom of the Google Results pages without
assistance from the interviewer. In contrast, three
of the six Bing users saw the Related Searches
section on Bing. The Google Related Search
section was simply too far down the page.
Task: Hotels
Task: Digital Cameras
Heatmap Key
HIGH MEDIUM LOW NONE 17