The document describes a variety of marketing and event projects coordinated by RealTime, an events company, including brand launches, conferences, beach clubs, sampling tours, and guerrilla marketing campaigns across Italy. RealTime utilizes unconventional approaches like interactive games, viral videos, and flash mobs to generate buzz and engage large audiences. The case studies provide details on objectives, locations, activities, resources, and outcomes of each unique project.

1. My Stories
The Storyteller
Andrea Bernardi coordinate since 2008 a Creative and Operative Network of Professionals called
RealTime - events on demand.
We don’t tell One Story, We tell The Stories.
Every time tailor made for the client needs
Every time different
to find out together the better way to reach the desired targets

2. Once upon...
Luxottica Family Days 2015
7 Industrial Plants As Venues
10.000 Square Meters Staged
5.000 Square Meters Printed Materials
25.000 Visitors (1 Day Event)
49 Screens 48” Touch
1 Ad Hoc Interactive Touch Video Game
18 Branded Hanoi Tower Games
50 3D Puzzle Cubes Ad Hoc
7 Chroma Key Photo Boots
10.000 Printed Photos Delivered
18 Human “Luxottica” Logo Flash Mobs

3. Once upon...
MaxxRoyal Beach Club Project 2014
2 Luxury Lifestyle Beach Clubs (Kemer and Belek)
2 Signature Cocktails Bar
2 International Concept Restaurants
2 Stages
5.000 Square Meters Staged Area
100 Construction Days
150 Seasonal Days Of Opening
150 Night Shows
20.000 Guests
150 Human Resources
40 Different Artistic Performances

4. Once upon...
Havana Club Seleccion De Maestros
(brand embassy, sales, brand awareness) 2012/2013
548 Outlets Visited
120 Direct Sales Agents Support
60 Wholesalers Partner Sales Agents Educational
39 Tasting Events
32 Bartenders School Training Sessions
5 Magazine Reviews
+66% Sales Record Direct (month)
+283% Sales Record Wholesale (month)

5. Once upon...
Nespresso U (Launch Events)
(guerrilla marketing, field marketing, experiential marketing) 2012
6 Highly Trade on Areas
2 Metropolitan Cities
(Rome & Milan)
30 Days
8 Ad Hoc Manufacts
1 Interactive Tablet APP
30 Hostesses
100.000 Direct Contacts
3.500 Profilations
1.500 Conversions

6. Once upon...
Samsung Galaxy Note Studio (Venice Carnival)
(official partnership, field marketing) 2012
1 Exclusive Venue
32 Squared Meters Stands In
St. Mark Square
11 Days
3 Technologic Stations
1 T-shirt Print Lab
3 Illustrators
3 Hostesses
1.100 Digital Portraits
2.000 Printed Portraits
1600 Printed T-shirts
2.000 Facebook Likers
1.320 Digital Billpostings

7. Once upon...
Bambini In Gamba (Federazione Italiana Medici Pediatri)
(sport event, wellness, social marketing) 2011
110 Primary Schools
2 Days
10 Pediatricians Mini Studios
30 Pediatricians
500 Children Controls Done
5 Footraces
1000 Electronic Ankle Bandage
14 iPod for Prizes
1000 Free Kits
1 National TV Editorial

8. Once upon...
Colgate Maxmystyle
(webmarketing, guerrilla, field marketing, contest) 2011
1 PreEvent (Press dedicated)
1 Special Events - Guerrilla
1 Facebook Page
1 YouTube Channel
6 Viral Videos
1 Dedicate Contest Software
5 Facebook Tabs
3 Months Internet Invasion Plan
4 Months Press Office
6 Months Facebook Moderation
250 Fashion Contents
20 Fashion Bloggers
12 Models
11.000 Facebook Likers
130.000 Video Visualizations
50 Publications (web, press, tv)
260.000 “max my style” google results
3.201.598 Impressions

9. Once upon...
JägerMusicShot
(unconventional web marketing) 2011
30 Events - Clubs or Festivals
1 Facebook Page
1 Twitter Page
1 YouTube Channel
3 Facebook Tabs
7 Months of Facebook moderation
3 Top Electronic Music Bloggers
31 Exclusive Videos
200+ User Generated Videos
606 Facebook Posts
3.300 Facebook Likers
80.000 Video Visualizations
10.520 “Jagermusicshot” Google Results
917,481 Facebook Post Views
2,393 Facebook Post Feedbacks

10. Once upon...
Beck’s & Vivo Concerts
(web app) 2011
1 Web Stand Alone Platform
1 Contests
60 Live Shows
600 Tickets to win
1.000.000 Generated Codes
12.931 Used Codes in the first 21 days
138 Winners in the first 21 days

11. Once upon...
Cercasistar Q8 - guerrilla promotour
(webmarketing, guerrilla, field marketing) 2010
24 days of activities (in 1 month)
21 Different Cities
13 Regions
1 Special Vehicle with “ad-hoc” setup
4 Digital Sign Kiosks
1 Software “ad-hoc”
1 iPhone App
1 Augmented Reality Kiosk
150 Human Resources
2 Testimonials
1 Flash-mob
3 Months of Web/Press Office
4000 Profiled Contacts
1998 Video Auditioned People
110 Publications (web, press, tv)
100.000 Website Visualizations
21.000 Video Visualizations
8.454.823 Impressions

12. Once upon...
Lipton Green Tea (sampling) 2009/2010
74 Shopping Malls
6 Outlet Villages
3 Stands
2 Gazebos
260 Promotion Days
300 Human Resources
1.500.000 Samples Given

13. Once upon...
Pepsi Footvolley Tour 2009
1 Italian Championship
2 International Masters
1 Open Tournament
16 Days
8 Italian Cities
1 Summer Village
3000 Squared Meter Area:
Play Ground
Show Stage
Refresh and Beverage Area
Kids Area
5000 Cans
15000 Direct Contacts

14. Once upon...
Zacapa Rum Dinner (b2b tasting experience) 2008/2009
30 High Level Restaurants
30 Dedicated Menus
4 Rum Zacapa References
4 Different Matches:
15 yo - starter
23 yo - first dish
23 yo EN - second dish
XO’ - dessert
1400 Attended Prospects:
Sellers
Restaurant Owners
Ho.Re.Ca. Managers

15. Once upon...
Farmaposta Task Force - e-shop startup
(webmarketing, guerrilla, field marketing) 2008
100 Cardboard Cutout Woman Shape
1 Branded Vehicle
1 Software/Game “ad-hoc”
4 Tablet
1 Rfid Systems
2 Proximity Marketing Devices
6 Sexy-Nurses
2 Sexy-Doctors
1 Night of Guerrilla
3 Months of Web/Press Office
2 Unconventional Field Marketing Nights
1 Special Event
3000 Gadgets/Gifts
2100 Direct Contacts
520 Profiled Contacts
450 Proximity Marketing Contacts
100.000 Generic Contacts/Views
10.000.000 Impressions

16. Once upon...
Alien Invasion Project - Rotterdam Industries
(guerrilla marketing) 2008
1 Trojan Marketing event
1 Oop Art Event
1 Urban Legend Event
1 Special Event
4 Viral Video
6 Special Vehicles
2 Helicopters
1 Month of Internet Invasion
3 Months Press Office
22 Publications (web, press, tv)
2100 Direct Contacts
208.000 YouTube Views

17. Once upon...
Associazione Nazionale Magistrati Conference 2008
3 Congress Days
1 Luxury Venue
1 Scenic Design
1 Service Audio/Video/Light
10 Transfer
250 Magistrates
30 Relators
1 Gala Dinner
5 City Collateral Tour
30 hours of audio transcriptions
1 Documents Publishing

18. Once upon...
Molino Stucky Hilton Venice Big Opening Gala Dinner
1 Luxury Location
961 Square Meters Setup
200 Red Carpet Meters
12 Jazz Musicians
1 Jazz Singer
1 Panoramic Cocktail Time
5 Camera Operators
1 Live Director Station
25 Water Transfers
300 Guests
80 Waiters

19. To be
Continued...
Contact info:
Andrea Bernardi: +39 392 0581303
mailto: andreabernardi@realtimeitalia.com