This document contains a case study presentation by Chansheen Kaur on intercultural communications and seminars. It provides an introduction to the student and course details. The main content discusses challenges of cultural diversity in business, the impact of natural disasters on vehicle sales, and issues facing ASEAN countries. It also lists recommendations for improving organizational effectiveness in ASEAN/Thai automotive companies such as developing shared values and engaging employees. The conclusions discuss the benefits of supply chain collaboration and the importance of communication, trust, and cooperation.