BMW produces a range of car series including the 1, 3, 5, 6, 7 series and i3. They have a consistent strategy of focusing on technology, quality, performance, and exclusivity. BMW has a highly skilled workforce, unique brand positioning around quality, and loyal customers but also has a high cost structure and few strategic partnerships. The document recommends BMW try new strategies like cost leadership for some models, new product development, and diversification according to Ansaf Matrix.