Apollo Tyres Ltd is India's 17th largest tyre manufacturer founded in 1976. Its vision is to become a significant global player and its mission is to provide customer delight and enhance stakeholder value. The company's corporate strategy focuses on maintaining a wide range of products and using R&D to meet global demand. Its marketing strategy aims to increase market share in India's passenger vehicle segment. Its human resources strategy emphasizes developing robust HR systems under Tapan Mitra to foster employee engagement, welfare, and integration.

1. APOLLO TYRES LTD.
CASE STUDY

2. PURPOSE OF CASE STUDY ON
• How to track and identify opportunities and threats in
the macro-environment.
• How to assess the importance of demographic,
economic, political and technological factors.
• How to sustain, survive and grow in the changing
business milieu.

3. INTRODUCTION
Apollo Tyre Ltd is the world's 17th biggest tyre
manufacturer.
It was founded in 1976. Its first plant was
commissioned in Perambra, Kerala.
Onkar S kanwar (Chairman and MD)
Major Competitors – MRF,
Ceat, JK Industries.

4. VISION & MISSION OF THE COMPANY
• To become a significant player in the global tyre
industry.
• Become a brand of choice, providing customer
delight and continuously enhancing stakeholder
value.
• To be amongst the most admired companies in
India, committed to excellence

5. CORPORATE STRATEGY
The strategic factor that the company satisfies is the
strength of having a wide range of products. They must be
able to continue to maintain many products varieties and
build on them efficiently. Using R & D to overcome the
problem of pasteurization as well as satisfying growing
global demand is not an easy task and hence requires time
and efficiency to meet the needs globally.

6. MARKETING STRATEGY
Apollo Tyres has plans on increasing their market share
significantly in the passenger vehicle segment in India
with the launch of the 4G range of tyres.

7. HUMAN RESOURCE STRATEGY
Human Resources ,the responsibility of developing robust
,human resource management systems and on Tapan Mitra's
able shoulders. He has been instrumental in establishing a
best‐in‐class performance management system, leadership
Development programme, market‐driven compensation
structures and a host of employee welfare and engagement
activities at Apollo. People integration, especially in cases of
mergers &acquisitions, is his area of excellence.
Tapan Mitra, Chief of Human Resources

8. LIFE AT APOLLO
Apollo believes in corporate success by cultivating an
atmosphere of fun and productivity in the work place at the same
time. Given the low margins of the tyre industry, the company's
biggest differentiator is its employees and their creativity —
people willing to stretch and innovate to achieve what is often
considered impossible by others!

9. THANK YOU
MANU KRISHNA