In December 2011, L'Atelier Shanghai led a delegation of executives to discover the coolest innovations in the country of Samsung, LG... and kimchi.

1. Learning Expedition Case Study:
Exploring Digital Innovations in South Korea

2. Needs & Objectives
Client Objectives
1. Vision of upcoming trends and future technologies
Online brokerage & saving company part of BNP Paribas
• N01 in Europe 2. Maintain company’ position as an innovation leader
• Serving more than 2 million customers
3. How to integrate Asia to overall business strategy
Actual and future growth driven by :
• International expansion
• digital innovation through Internet and mobile
Solution: Immersive program in South Korea
 4 days in Seoul and Suwon City
 14 executives joining the delegation
 One of the most advanced digital economies
o Samsung, LG, … and other leading tech companies are there
o Among the top countries in broadband and smartphone use
o Rapid mass adoption of advanced technologies
o Unique market dynamics and economic structure
SAMSUNG HEADQUARTERS
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3. Program design
Optimal balance between business insights and prospective insights
Business
Insights Understand
the market
Meet innovation
leaders
Experience the
future
3 learning objectives
Startups
Program
design
Prospective
Insights
Innovation Giants
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4. Understand the Market
 Overview of Korea macroeconomic figures at KOTRA and BNP Paribas Korea
 Discussions with top brokerage firms in Korea - KDB Daewoo Securities and Daishin Securities
 Inside look of next-generation IT systems at the Korea Stock Exchange
DISCUSSIONS ON KOREAN ECONOMY KOTRA
KOREA STOCK EXCHANGE MEETINGS WITH LEADING STOCKBROKERS
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5. Meet Innovation Leaders
 Presentation on next-generation mobile banking at LG headquarters
 Discussion about Samsung's innovation techniques at Samsung headquarters in Suwon
 Visit to Samsung D'Light technology showroom
SAMSUNG HEADQUARTERS CUTTING-EDGE INNOVATIONS LG HEADQUARTERS
CASE SHARING
WORLD’S BIGGEST FLASH MEMORY MANUFACTURER
DIGITAL SHOWROOM
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6. Experience the Future
 Visit to Tesco Homeplus, first offline virtual store
 NFC technology presentation with Orange Labs
 Visit to I-Fashion technology startup specializing in advanced body-scanning techniques
 Vision of upcoming consumer technologies at SK T.Um Exhibition Center
IFASHION HOME OF THE FUTURE TRANSPARENT DISPLAYS
4G MOBILE TECHNOLOGY TESCO HOMEPLUS VIRTUAL STORE 3D IMMERSION
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7. Overall process
Coordination Debrief on
Mini-site Program Digital with
coordination Guidebook Interpreter Value and Results
Preparing the During the After the
expedition expedition expedition
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8. Result & Value
Delegates’ comments
“Really good
organization before and
during the trip.”
“An inspiring and
enriching experience.”
 Networking opportunities with leading Korean companies “I was glad to discover a
 Unique cultural immersion new country full of
 Inside view of Korean market specificities innovation and
 Innovations in online brokerage and mobile banking motivation.”
 New insights on organizational innovation
 Knowledge of new and upcoming technology trends
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9. About us
Contact us
L’Atelier (Shanghai) Ltd.
哲翰管理咨询(上海)有限公司
asia@mail.atelier.net
L’Atelier is an independent consulting firm, part of Find us
BNP Paribas Group.
L’Atelier BNP Paribas
SHANGHAI OFFICE
Cloud Nine Plaza, 9/F
1118, West Yan'an Road
200052 Shanghai - China
(8621) 62818533 Shanghai
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