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Case Studies
• NTT DoCoMo’s I-Mode
• Palm.net
• Sprint PCS Wireless Web
NTT DoCoMo I-Mode
• 20 million users in Japan
• HTML-based microbrowser
  (supports HTTPS/SSL) on CDMA-based network
• 10’s of thousands of content sites, ring tones, and
  screen savers
• Pay per application downloaded and pay per page
  models
• Invested in AT&T Wireless so we may see it here in
  US in next few years!
Palm.Net
• Low 100K users in USA
• Web Clipping (specialized HTML) microbrowser on
  Mobitex (TDMA) – based network run by BellSouth
  (>98% coverage in urban areas)
• 100’s of content sites (typically no charge for
  applications)
• Palm VII devices now selling for $100 due to user
  adoption problems. (Service plans range from $10 -
  $40 per month.)
Sprint PCS Wireless Web
• Low, single-digit millions of US users
• Multi-device strategy: WAP/HDML based
  microbrowser on phones, Web Clipping on Kyocera,
  both on CDMA network
• ~50 content sites slotted, many others available
  (very hard to enter URLs, though)
• Slotting-fee + rev-share on xactions model
• $10 per month flat-fee to users, most phones already
  have microbrowser installed.

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Case studies

  • 1. Case Studies • NTT DoCoMo’s I-Mode • Palm.net • Sprint PCS Wireless Web
  • 2. NTT DoCoMo I-Mode • 20 million users in Japan • HTML-based microbrowser (supports HTTPS/SSL) on CDMA-based network • 10’s of thousands of content sites, ring tones, and screen savers • Pay per application downloaded and pay per page models • Invested in AT&T Wireless so we may see it here in US in next few years!
  • 3. Palm.Net • Low 100K users in USA • Web Clipping (specialized HTML) microbrowser on Mobitex (TDMA) – based network run by BellSouth (>98% coverage in urban areas) • 100’s of content sites (typically no charge for applications) • Palm VII devices now selling for $100 due to user adoption problems. (Service plans range from $10 - $40 per month.)
  • 4. Sprint PCS Wireless Web • Low, single-digit millions of US users • Multi-device strategy: WAP/HDML based microbrowser on phones, Web Clipping on Kyocera, both on CDMA network • ~50 content sites slotted, many others available (very hard to enter URLs, though) • Slotting-fee + rev-share on xactions model • $10 per month flat-fee to users, most phones already have microbrowser installed.