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Public Sector Role in Impacting Positive Change
- 1. Public Sector Role in Impacting Change Paul Carp March 20, 2011
- 2. Overview of Cultivators approach to holistic marketing Roles of Public sector Private sector Non-profit sector Collaboration w/ 3 sectors Holistic Marketing With one common theme…
- 3. Example 1: Egyptian President Mubarak -- Deaf
- 4. Example 2: Libyan President Guadaffi – Deaf and Dumb
- 5. Example 3: Wisconsin – Special Interest Driven
- 6. Lack of Representative Leadership Wisconsin Public Opinion Polls
- 8. Education
- 9. Funding
- 11. GDP and other growth indicators
- 13. New York City Approach Segment the market by age, household income, job status, marital status Target specific groups with programs and services Evaluate for accountability
- 14. New York City: Center for Economic Opportunity
- 15. New York City: Young Adult Internship Program
- 16. New York City: Nurse-Family Partnership
- 18. Gross metropolitan product of $1trillion+
- 20. Demand from the public
- 21. Extensive buy-in from political leaders
- 22. Economic drivers in place
- 25. Parents
- 26. Teachers and school administrators
- 27. Local leaders
- 28. Food community
- 31. Add healthy living to lesson plans
- 34. Will Let’s Move Succeed?
Editor's Notes
- Our team will be providing an over of several chapters from “Up and Out of Poverty” with one minor twist…In lieu of the developing world poverty example, we’ll be tying everything together with a theme that we all care about passionately…sustainable agriculture.Now, let’s look at a couple of good and bad cases of public sector leadership.
- First, the bad.In Egypt, crowds inspired by foreignsocial media products take to the streets to demand leadership that represents the people. President Mubarak initially refuses to listen to the will of the people until finally giving in and stepping down.
- Then, the ugly.In Libya, an out-of-touch leader literally pays off voters to maintain power and completely ignores the will of the people. Protesters follow neighboring countries and demand freedom. The government continues to plead its case through intimidation tactics in an attempt to quell the public.
- And, now it gets even worse.In Wisconsin, a new governor is backed by billionaire brothers in an effort to take on teachers, nurses and the working class in spite of polls unsupportive of such extreme action.
- What does each example have in common? Each examples shows public sector leaders adjusting to a changing landscape but yet they don’t understand the people they represent. They lack the skills discussed in the book including listening, advocating, communicating and educating.Reference: http://www.cbsnews.com/8301-503544_162-20037469-503544.html
- Let’s look at some of the opportunities for the public sector to enact positive change. Governments play a wide range of roles in our lives.Policymaking in order to represent the will of the peopleEducationFunding and providing of resources and infrastructureCollaboration with other levels of government, the private sector and the non-profit sector
- There are several ways to determine how effective the public sector is in listening to its people:Public opinion pollsGDP and other growth indicatorsUN poverty index which measures things like public health, maternal health and literacy rates
- The book talks about New York City as one example. As Mayor Bloomberg states, we need to “discard ideology in favor of innovation and experimentation”Source: Kotler, P and Lee, N (2009). Up and Out of Poverty. Pearson Prentice Hall. 1 edition.
- New York City took several steps to address problems with job training and placement, youth development and child development. They took several steps including segmenting the market, targeting specific groups with programs and services and evaluating for accountability.Source: Kotler, P and Lee, N (2009). Up and Out of Poverty. Pearson Prentice Hall. 1 edition.
- New York City introduced the Center for Economic Opportunity to address the widespread problem of poverty among the non-English speaking working poor population. The program offers job training, ESL classes, financial counseling and child care services.Source: Kotler, P and Lee, N (2009). Up and Out of Poverty. Pearson Prentice Hall. 1 edition.
- The Young Adult Internship Program address the disengaged young adult population by offering teen pregnancy reduction efforts, alternative education models and internship/job training resources.Source: Kotler, P and Lee, N (2009). Up and Out of Poverty. Pearson Prentice Hall. 1 edition.
- The Nurse/Family Partnership program addresses child health problems by reaching out to parents of young children and offers home visit prenatal care services and child care tax credits.Source: Kotler, P and Lee, N (2009). Up and Out of Poverty. Pearson Prentice Hall. 1 edition.
- Well, a city of 19M+ with a gross metropolitan product of $1trillion and a billionaire mayor? Probably not the most replicable model. Just a side note, Mayor Bloomberg currently has approval ratings of less than 50% after running for his third term.
- Here are some characteristics of a model public sector initiative.Segmented marketDemand from the public Extensive buy-in from political leadersEconomic drivers in placePartnership with outside organizations
- Let’s Move is Michelle Obama’s initiative to end childhood obesity by taking several anglesThe Task Force recommendations focus on the five pillars of the First Lady’s Let’s Move! initiative:Creating a healthy start for children Empowering parents and caregivers Providing healthy food in schools Improving access to healthy, affordable foods Increasing physical activity Source: http://www.letsmove.gov/
- Empowering parents and caregivers, providing healthy food in schools, improving access to healthy/affordable foods, increase physical activity.Source: http://www.letsmove.gov/
- Step 1 was to create a White House Task Force on Childhood Obesity which includes a report to the President. The next steps include educating parents, reforming school curriculums, empowering communities all while making it fun for kids. Source: http://www.letsmove.gov/
- The Let’s Move campaign raised significant social buzz including facebook, twitter and an online pledge that engages young people.Source: http://www.letsmove.gov/
- Will it succeed? Well, it’s listening to the people, communicating with them and segmenting the market into digestible sizes. And, it never hurts to have the ear of the President.