This document provides a social media marketing campaign report for the online boutique Carmeli. It identifies Carmeli's key audience as young American females aged 17-28 seeking affordable and unique fashion. The summary analyzes Carmeli's social media presence, noting strengths on Instagram but weaknesses on Twitter and Facebook from lacking followers and engagement. Opportunities exist to expand reach through collaborations and giveaways while emerging competitors pose threats. The report recommends focusing social media strategies on high-quality content and customer showcasing of products to attract the target market.