Carmel, California is located on the Pacific coast south of Monterey Bay. It was founded as Mission Rio de Carmelo in 1770. The town is known for its art galleries, shops, beaches and scenic drives. Key attractions include the Carmel Mission, founded in 1770 by Father Junipero Serra, and the scenic 17 Mile Drive through Pebble Beach, featuring beaches, wildlife and golf courses. Carmel promotes itself as a pet-friendly destination with accommodations, amenities and menus for traveling with animals.