The questionnaire results show that:
1) Most respondents preferred a monthly magazine priced between £2-£3 that focuses on music articles but also includes other content.
2) Purchases are influenced by cover stars and established brands, so the magazine should use renowned cover stars and reputable brands.
3) The most popular music genres are R&B, hip hop, and rap, aligning with the magazine's intended focus.
4) Features like competitions, lyrics, freebies and posters should be included.
This document provides an overview of key concepts in marketing management including:
1. It defines marketing as a social and managerial process to obtain needs and wants through creating, offering, and exchanging products of value.
2. It discusses the importance of understanding customer needs, wants, and demands rather than focusing on the physical products themselves.
3. It outlines the marketing process which involves concept development, analysis of market opportunities, market strategy design, market testing, and implementation.
4. It discusses different marketing philosophies like production, product, sales, and societal marketing concepts which influence how organizations approach marketing activities.
FORECASTING DEMAND AND MEASUREMENT BY JEET PAREKH IIT BHU.
Market measuring and forecasting requires an analysis of the market with an aim of expressing it in quantitative (numeric) quantities both present and in the future.The quantitative measurement and forecasting of the market, together with its qualitative characteristics, are used as a basis for decision making by marketing management.Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity
Demand refers to a buyer's willingness and ability to pay for a good or service. Forecasting is predicting the future based on past and present data. Forecasting is used for production planning, sales forecasting, inventory control, and long-term investment growth and stability. Short-term forecasting helps with production scheduling, reducing goods, determining price policies, and short-term financial planning. Long-term forecasting assists with new unit or expansion planning, man-power planning, and long-term financial planning. Forecasting methods include consumer surveys, statistical techniques like trend projection, and graphical and least squares methods.
This document defines key concepts related to demand measurement, forecasting, and estimating future demand. It discusses market demand, marketing potential, market forecast, company demand, sales potential, and sales forecast. Methods for estimating market potential include the market build up method and multiple factor index method. Industry sales and market shares can be obtained from trade associations or research reports. Estimating future demand involves analyzing what people say in surveys and opinions, what people do in test markets, and analyzing historical time series data and statistical demand models.
The questionnaire results show that:
1) Most respondents preferred a monthly magazine priced between £2-£3 that focuses on music articles but also includes other content.
2) Purchases are influenced by cover stars and established brands, so the magazine should use renowned cover stars and reputable brands.
3) The most popular music genres are R&B, hip hop, and rap, aligning with the magazine's intended focus.
4) Features like competitions, lyrics, freebies and posters should be included.
This document provides an overview of key concepts in marketing management including:
1. It defines marketing as a social and managerial process to obtain needs and wants through creating, offering, and exchanging products of value.
2. It discusses the importance of understanding customer needs, wants, and demands rather than focusing on the physical products themselves.
3. It outlines the marketing process which involves concept development, analysis of market opportunities, market strategy design, market testing, and implementation.
4. It discusses different marketing philosophies like production, product, sales, and societal marketing concepts which influence how organizations approach marketing activities.
FORECASTING DEMAND AND MEASUREMENT BY JEET PAREKH IIT BHU.
Market measuring and forecasting requires an analysis of the market with an aim of expressing it in quantitative (numeric) quantities both present and in the future.The quantitative measurement and forecasting of the market, together with its qualitative characteristics, are used as a basis for decision making by marketing management.Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity
Demand refers to a buyer's willingness and ability to pay for a good or service. Forecasting is predicting the future based on past and present data. Forecasting is used for production planning, sales forecasting, inventory control, and long-term investment growth and stability. Short-term forecasting helps with production scheduling, reducing goods, determining price policies, and short-term financial planning. Long-term forecasting assists with new unit or expansion planning, man-power planning, and long-term financial planning. Forecasting methods include consumer surveys, statistical techniques like trend projection, and graphical and least squares methods.
This document defines key concepts related to demand measurement, forecasting, and estimating future demand. It discusses market demand, marketing potential, market forecast, company demand, sales potential, and sales forecast. Methods for estimating market potential include the market build up method and multiple factor index method. Industry sales and market shares can be obtained from trade associations or research reports. Estimating future demand involves analyzing what people say in surveys and opinions, what people do in test markets, and analyzing historical time series data and statistical demand models.
10. Mặt cắt đứng
Tầng hầm: Khu kỹ thuật bãi xe
Tầng 1, 2: Shophouse, TMDV,
Sinh hoạt cộng đồng
Căn hộ Penhouse
Tầng kỹ thuật chuyển: 1,85m
Tầng 3-9 Căn hô kinh doanh
Căn hộ xã hội 19 căn/tầng
Căn hộ KD: 16 căn/tầng
Căn hô xã hội Căn hộ kinh doanh
Tầng 10-14
Căn hộ KD: 30 căn/tầng
Shophouse
Tầng 15-16: Penhouse./
29. Mọi chi tiết vui lòng liên hệ:
Lương Quốc Bảo
ĐTDĐ: 0989171123
Email: baolq@sacomreal.com
Sacomrea-S – Chi nhánh Đông Nam
Website: www.sacomreal-s.com.vn
Thank you