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Carea case study
- 1. The solution Working withthe client, CFA recommended and created a series of case study videos for Carea which would showcase projects to potential specifiers, contractors and clients. The videos all show completed projects and in some instances feature interviews with clients and specifiers. The videos feature on the client’s new website as well as on their YouTube channel. CFA managed all of the filming, editing and uploading. This included briefing film crews on different aspects of the project, product USP’s and seeking approvals from various third parties. The results Provides an engaging way to showcase products Measurable as the number of video views can be monitored Enhances user experience on the website Enhances Google ranking for the website through interactive content Cost effective Video CFA Marketing Palace Court, 15-17 London Road Maidstone, Kent ME16 8JE What can we do for you? Contact us at: t. 01622 754295 e. info@cfa-marketing.com www.cfa-marketing.com Client Carea Sector Construction Brief The client, a leading producer of rainscreen cladding, wanted a more visual way to showcase their products which by their very nature are inherently visual. Whilst photography goes a long way to show what the product looks like, video has the ability to show so much more. “CFA has produced a number of eye catching videos, detailing our UK portfolio. The videos enabled us to tell our customers a visually engaging story that provides much more impact than text and photos.” Martine Lefevre, Managing Director CFA case studies_first batch.indd 5 12/06/2014 09:49