Cards are becoming an increasingly popular presentation format and an effective platform for content discovery. Emily Heath explores what benefits they provide the user, some psychology around why they work, and how they can help the BBC improve horizontal user journeys.
Video of this talk https://www.youtube.com/watch?v=sFAqmDOKKTg
Please see NOTES tab for my presentation notes (transcript is just text from slides).
This is the pitch I made to the Derry city council for the advertising of the international maritime festival Derry/ Londonderry/Doire 2014. A very fun project aimed at channeling website traffic and creating a great online presence for the city.
Zapier enables you to automate tasks between other online apps. It allows certain triggers to happen and cause an action in another app
Why you should use zapier?
They do the work for you
Once you’ve made a zap, they are the one who run it for you, yes! Your apps will run without you, you and your effort! That is how amazing Zapier is. It is like accomplishing certain things without sweating.
You can effortlessly keep an eye for the activities in your dashboard, manage your connected accounts, and turn Zaps on and off anytime you want.
They help you save MONEY & TIME
You will have more time to focus on other important things related to your business because Zapier can perform repetitive actions for you.
You don’t need to hire expensive developers or spend time building complex service integrations yourself because Zapier already made things easy for you.
Let me give you a step by step tutorial on how to use Zapier by playing the presentation below.
Let us begin, My Browsing Buddy!
How the emergence of the semantic web changes our approach to information arc...silveroliver
The emergence of the semantic web means moving from a web of documents to a web of things. This has significant implication for building more intuitive human centric digital products.
A talk about a visualisation technique for communicating and selling the value of information architecture and navigation design. Please see my notes, included below, for more info on each slide.
This is the pitch I made to the Derry city council for the advertising of the international maritime festival Derry/ Londonderry/Doire 2014. A very fun project aimed at channeling website traffic and creating a great online presence for the city.
Zapier enables you to automate tasks between other online apps. It allows certain triggers to happen and cause an action in another app
Why you should use zapier?
They do the work for you
Once you’ve made a zap, they are the one who run it for you, yes! Your apps will run without you, you and your effort! That is how amazing Zapier is. It is like accomplishing certain things without sweating.
You can effortlessly keep an eye for the activities in your dashboard, manage your connected accounts, and turn Zaps on and off anytime you want.
They help you save MONEY & TIME
You will have more time to focus on other important things related to your business because Zapier can perform repetitive actions for you.
You don’t need to hire expensive developers or spend time building complex service integrations yourself because Zapier already made things easy for you.
Let me give you a step by step tutorial on how to use Zapier by playing the presentation below.
Let us begin, My Browsing Buddy!
How the emergence of the semantic web changes our approach to information arc...silveroliver
The emergence of the semantic web means moving from a web of documents to a web of things. This has significant implication for building more intuitive human centric digital products.
A talk about a visualisation technique for communicating and selling the value of information architecture and navigation design. Please see my notes, included below, for more info on each slide.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
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Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
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Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
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Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
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We’ve stripped back project management processes to the
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33. • Familiar
• Portable
• Snackable
It’s a Mona Lisa lunchbox!
Hakonart’s lunchbox design available on zazzle.co.uk. Other lunch boxes and designs are available
49. • Global Experience Language (Card pattern)
• Systems audit
• Data structure
• Consistency in code format
• Content strategy / work with editorial
Familiar - Portable - Snackable
50. Find out more
Manchester United need
two further transfer
windows of heavy
spending to contend
for the title.
Phil Neville
5 min agoFOOTBALL
Listen now
3
Live Cricket
Lancashire v Middlesex
Venue: Old Trafford
23-26 September, 10:25 BST
51.
52. Title/headline
5 min
Available until 6th August
iPlayer
Snackable content
Signposting of what
kind of thing it is
13:56 - Mistake by Woods as he putts
wide. He can get a bogie at best…
16:9
4:59
One destination
Short description or latest update
Share and save
54. A card is a piece of portable,
snackable micro-content
presented in a consistent
and recognisable format.
55. Thanks!
!
Emily Heath
@gradualist
!
For a copy of my slides, see lanyrd.com next week
!
!
This presentation was sponsored by Magic MoveTM every UXA Wizard’s favourite Keynote transition.
Editor's Notes
Simple pun-free title: Cards for discovery. This is what I’m talking about today.
Hello! I’m Emily Heath, and I’m a wizard! Not really, but I am…
I work at Mediacity in Salford. These are our thought bubbles. We do a lot of thinking at the BBC. I’ve been thinking a lot about cards, and had a lot of time to think up ‘punny’ titles.
One pun-y title I decided not to use.
Another pun-y title I decided not to use, though wouldn’t it be appropriate for this audience of information architects (we love card sorting)?
Simple pun-free title: Cards for discovery. This is what I’m talking about today. But what are cards? I’ll get to the discovery bit later…
Cards are all around the web. Why they’re useful for discovery. They looks like bit like a promo. But often have some preview content in it (like a video).
Boarding Pass in the iphone passbook. Google supermarket cards. Tinder app. Pinterest/bookmarks. Embeds in Twitter. Seer app (reads and finds actions in your emails). Hopefully the definition makes a bit more sense now.
Presentation format: uses the metaphor of the physical card. A business card or playing card or a trumps card. WHY this format?
Useful meta-data, consistent formatting. Tells you what the thing IS (type of thing, source/owner).
They’re familiar, they’re not so different from promos. And you can pick them up, quite literally with the example of the Trello board (a collaboration tool).
Tinder (dating) app let’s you thumb swipe through profiles of people.
Saving or sharing functionality show prominently on the card. Key/encouraged behaviour. (Airbnb and Pinterest)
Aren’t they just promos or souped-up listings? No, they’re more than that. Here’s why.
Google can surface wikipedia content and other sources, Twitter can surface details about an event posted on meetup.com on their platform.
They show you what you need, where you are. (quote from a blogpost?) Content in context.
Why do the BBC need cards? What do they help us do?
Core vertical products, then horizontal products to move people around. joining up all the incredible content using search, homepage, navigation. but what about horizontal journeys? App ideas, cards, cards footer.
ROUGH estimate: 2000 new pieces of content published a day: news/sport articles, news/sport videos, programmes, but also clips (multiple per programme)
App, homepage and search drive traffic to, and between, the vertical products. The purpose of our Content Discovery products is to drive traffic towards the rest of the BBC products.
Cards to send users on horizontal journeys between products. This a problem that everyone faces. We all want lateral journeys from other sites.
Allow our users to move horizontally across products. sure you are too. This is the IAs problem: how to let users move naturally and fluidly around their website, easily finding the things they need.
Pretty data visualisation time! BBC’s specific problem.
Petals represent internal links within products, but the few, faint grey lines are the journeys between products. We need more!
Users are familiar and comfortable within the sites they use.
Users are familiar and comfortable within the sites they use.
Users are familiar and comfortable within the sites they use. It’s red (for news), or it’s pink/dark grey
These related videos are well signposted, and we don't have a problem with audiences clicking around within their product because they're familiar with them (videos in news)
But we’re not linking a recent news story on the moon to a related programme (from 1960) currently available on the iPlayer.
What’s stopped us doing this better already? we’ve been online since 1997 / technical debt / multitude of content management systems / siloed product teams
So why are cards good for discovery? Could we take this effective design pattern and make it a SINGLE CURRENCY FOR CROSS-PRODUCT JOURNEYS? Make a content module appear on all our (red/yellow/pink) products and tie them together?
IMAGE: card wireframe, with a handle, and a bite taken out of it (animated)
FAMILIAR, PORTABLE, SNACKABLE
research on how our brains process information has concluded that the easier and more familiar something looks, the more likely we are to choose it. the path of least resistance. sounds obvious right? (of course we don't want to make long forms or difficult to read headlines)
But familiarity plays a part too. when researchers asked participants to choose the most appealing face in a collection of faces, they chose the face that was a composite of all the other faces.
Middle face is composite of other 4. But it isn't that we find average features attractive: it is because they are easy to process and things that are easy make us feel good, so we choose them.
Cognitive or processing fluency shows that we prefer things that are easy to think about. and in terms of journeys of discovery online, we will follow familiarity over the unknown. we want our users to be fluent in our language of discovery.
STOCKS which have easy to pronounce names do better than others. This research is fundamental to the principle of advertising, where a brand gains trust the more it is seen by the consumer.
Why twitter is so successful (and for their clients): same thing across multiple products / familiar format / trust / trust the content. BBC GOAL: our audience fluent in our language of discovery. make it look easy and they will follow
responsive/apps/indexes/footers. cards can go anywhere. they go with you (save them for later), they go without you (share to your social network)
Why? Efficiency. BBC values “delivering value for money”. Your clients want that too. Not cheap goods from China, but the efficiency in of the intermodal transport system.
"Intermodal" = container can be used across various modes of transport without unloading and reloading its contents.
designed to move materials and products efficiently and securely around the world. No need for reloading.
No need for reformatting. We need to be able to move content from one product to another (to another), between databases, across servers, on and off different page templates. To do this more efficiently, we need to standardise sizes.
Twitter, Storify, Soundcloud, Facebook
Segue from portability - what about repurposing (container used as a snack bar in Madrid station). We want our users to be able to consume the thing where they are, they’re likely on their way somewhere already, they don’t want to have to stop or go elsewhere along the way.
Have a quick taste and see if they like it first. Try before you buy. I don’t need to give you the psychology story here - people are inherently lazy, I mean time poor. Don’t show us a picture of a sandwich, give us a canapé.
Products are using Twitter for its inherently snackable format to give you a sample (in this case a delayed samp Don’t make me install an App just for a one time use. Let me try it now and see if I like it, then I’ll download it next time. AVAILABILITY 4 BBC
How do we go about making cards this way? Auditing all the data sources to find common elements. working with all our products to find common needs. don’t show us a picture of a sandwich, give us a canapé.
DRAFT! DRAFT! Gathering sketches from around the BBC - ideas for what kind of content they might want to put on a card.
Analyise all the different content types that could be put on a card and find the consistent components.
What are the common elements of a card? What is a MVC (minimal viable card) for the BBC?
There is a nice side effect to taking this approach to make things easier for our audience:
we make it easier for our developers and systems too, they are biased towards easy processing too, they like things to be presented in familiar formats, it saves time and we are measured by our efficiency.
Hopefully you now understand why I say that: A card is a piece of snackable, portable micro-content presented in a consistent and recognisable format.