The document describes CarBrella, a retractable sunshade device for cars. It has a length of 60 cm and provides coverage of 3983.54 square cm when extended. The product targets car owners and will be sold through car dealers, petrol kiosks and supermarkets for $19.90 individually or $69.90 for a family pack of four. Financial projections estimate that producing 100 CarBrellas would cost $1400 on average, resulting in profits of $5.90 per single unit sold and $13.90 per family pack.

1. CarBrellav2.0

2. The CarBrellaFacebook GroupCreated on 6th September 200981 members33 Wall posts

3. Wall Post (example 1)

4. Wall Post (example 2)

5. Public OpinionDimensionsHead roomDifferent car models

6. Public OpinionDurability Pricing

7. CarBrella SpecificationsLength of CarBrella device: 60 cmRetractable canvas sheet: 30 x 92.8 x 60 cmSurface area provided: 3983.54 cm2

8. The Blue OceanUncontested market spaceNo competitionEasier to obtain share of new market versus mature markets with incumbents

9. Sales and MarketingTarget Group: Car ownersSales strategy: - Through car dealers- Sold at petrol kiosks and supermarkets Pricing: S$19.90 for one, and S$69.90 for a pack of four (family pack).

10. Income GenerationRevenueSingle pack : S$19.90Pack of four: S$69.90Cost estimates100 CarBrellas: averaging S$1400ProfitsPer single pack sold: S$5.90

11. Per pack of four: S$13.90