The document outlines seven steps for real estate agents to capture leads: 1) Call any phone number provided right away, 2) Email in addition to calling and offer additional property information, 3) Send more details on any specific property inquired about as well as similar options, 4) Set up a regular "drip campaign" with helpful but not overly sales-focused information, 5) Ensure leads are pre-qualified for a mortgage, 6) Respond on social media but also provide contact details to speak directly, 7) Treat all leads with respect.