Zapp is an electric vehicle rideshare service with e-scooters, e-bikes, and self-balancing mopeds. Users can rent vehicles by the minute at designated locations on college campuses and downtown areas. All Zapp vehicles have safety features like cameras, lights, flags, and communicate with users. The service aims to provide a cleaner, safer alternative to competitors through organized parking, safety training, and roadside assistance crews. The document proposes partnering with Capital One to promote their brand through advertising on Zapp vehicles and apps.