2. 2
A Creative Consumer Research company breaking barriers
to consumer understanding in a way that
will bring strategic focus, allowing you to meet your
business goals
Expertise
Get the insider’s edge! Your market research studies will be
expertly designed, executed and reported so you can act on
the Voice of your Consumer. More than 20 years of consumer
insights and marketing experience in developing winning
strategies.
Joanne Young
insideinsights@yahoo.com
336.830.4642

3. Understanding your objectives and how
you intend to use your results will aid in
the development of your research plans.
Services provided:
 Consultation
 Development of Objective Statement
 Research Planning
 Budget Development
 Timelines
3

4. Qualitative Techniques
In-home observation is key to
unlocking non-spoken habits to
discover opportunities.
Nationwide Services provided:
 Logistics / Recruit
 Screener
 Discussion Guide
 Moderating
 Video / Audio
 Reporting / Key Implications
Ethnography
4

5. Qualitative Techniques
Focus Groups
Group dynamics highlight common
issues, needs, delights and bring out
maximum creativity.
Nationwide Services provided:
 Logistics / Recruit
 Screener
 Discussion Guide
 Moderating
 Video / Audio
 Reporting / Key Implications
5

6. Qualitative Techniques
In-Store Shop-alongs
How consumers shop will provide
insight into merchandising, displays,
packaging, communications.
Nationwide Services provided:
 Logistics / Recruit
 Screener
 Discussion Guide
 Moderating
 Video / Audio
 Reporting / Key Implications
6

7. Qualitative Techniques
In-Depth Interviews
In-Depth Interviews (IDIs) allow for depth of emotional response to concepts, issues, desires.
Nationwide Services provided:
 Logistics / Recruit
 Screener
 Discussion Guide
 Moderating / Interviewing
 Video / Audio
 Reporting / Key Implications
7

8. Qualitative Techniques
Design Trends
Design trends may vary by consumer
segment or retail channel. Learn what
is trending for your business.
Nationwide Services provided:
 Logistics / Recruit
 Screener
 Discussion Guide
 Moderating
 Video / Audio
 Reporting / Key Implications
8

9. Qualitative*
Techniques
Usage Studies
Make sure your new product performs
and meets consumer expectations.
Nationwide Services provided:
 Logistics / Recruit
 Screener
 Survey / Diary
 Reporting / Key Implications
*Depending on objective, Usage studies can be
designed to be either qualitative or quantitative.
9

10. Quantitative Analysis
Online Surveys
Quantify likes, dislikes, needs and
wants. Measure likely appeal and
purchase intent.
Nationwide Services provided:
 Screener
 Recruit
 Survey Writing
 Programming
 Data Results Analysis
 Reporting / Key Implications
10

11. Quantitative Analysis
In-Person Quantitative Studies (IPQ™)
Some products need to be touched in
order for a consumer to judge
differences and preferences. Quantify
purchase intent with an in-person
online survey.
Nationwide Services provided:
 Screener
 Recruit
 Survey Writing
 Programming
 Data Results Analysis
 Reporting / Key Implications
11

12. Special Services
Concept DevelopmentBrainstorming
Nationwide Services provided:
 Logistics
 Session Agenda
 Discussion Facilitation
 Reporting / Key Implications
Nationwide Services provided:
 Project Coordination
 Concept Writing
 Research Development
12

13. Joanne Young
insideinsights@yahoo.com
336.830.4642