Reference from the educational video found at: https://www.rocktrembath.com/utm-parameters-what-they-are-and-how-to-use-them-in-google-analytics-ga-4/ Learn how to utilize Google Analytics Campaign Tracking in GA 4 to gain valuable insights about your website performance. Learn about utm parameters, which allow you to track the effectiveness of your marketing campaigns by adding values to your web links. The tutorial provides step-by-step instructions on how to append utm's to your URLs using Google's free URL Builder tool. I also show where to locate the data and how to interpret tracking data within your Google Analytics reports.