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Request for the Sample Report on Supersonic and Hypersonic Aircraft Market at: https://bisresearch.com/requestsample?id=1393&type=download
This custom publication from Diversified Technology, Inc., marries the marketing objectives of our company along with the information needs of you, our customers. Each issue contains valuable editorial content from our engineers, new product information and marketing insight for the company. Subscriptions are free, but limited to qualified readers.
Supersonic and Hypersonic Aircraft Market is expected to reach $5,400.4 million by 2032. Supersonic and hypersonic aircraft manufacturing industry comprises aircraft manufacturers, subsystem manufacturers, and end users.
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Miller Sales Presentation Standard 100428jimkaldem
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industry Lean has been applied, the strategies followed when
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1. CALS, LTD
Composite And Lightweight Structures
M. Bart McMannon
Product Development (CALS)
2411 Crosspointe Drive
Miamisburg, Ohio 45342
937-478-2357
bartm@buycastings.com
www.buycastings.com
2. Composite and Lightweight Structures (CALS) – Business Plan
Table of Contents
Executive Summary .................................................................................................................................... 2
Business Description ................................................................................................................................. 2
Products and Services ............................................................................................................................... 2
CALS 1st Year Product and Marketing Plan ............................................................................................. 2
1. Business Description ............................................................................................................................. 7
1.1 Mission Statement ............................................................................................................................... 7
1.2 Company Ownership ........................................................................................................................... 7
1.3 Management Team ............................................................................................................................. 7
1.4 Organizational Chart............................................................................................................................ 7
1.5 Operations ........................................................................................................................................... 8
1.6 Exit Strategy ........................................................................................................................................ 8
2. Products / Services ................................................................................................................................. 8
2.1 Product Description ............................................................................................................................. 8
2.2 Unique Features and Aspects of FOPAT Material .............................................................................. 9
2.3 Research and Development .............................................................................................................. 17
2.4 Production ......................................................................................................................................... 17
2.5 New and Follow-on Products/Services .............................................................................................. 17
Competition ............................................................................................................................................. 19
US Manufacturers of Micro & Small Wind Generators ............................................................................ 19
3. Marketing Strategies and Sales ........................................................................................................... 20
3.1 Distribution Channels ........................................................................................................................ 20
4. Ownership and Support ....................................................................................................................... 21
4.1 Ownership ......................................................................................................................................... 21
4.2 Professional and Advisory Support ................................................................................................... 22
4.3 Board of ADVISORS ......................................................................................................................... 22
5. Operations ............................................................................................................................................. 22
5.1 Operations Strategy........................................................................................................................... 22
5.2 Facility................................................................................................................................................ 22
6. Financials ............................................................................................................................................... 23
6.1 Start-up Funds ................................................................................................................................... 23
6.2 Break Even Analysis.......................................................................................................................... 23
7. Funding Request ................................................................................................................................... 23
1
3. Composite and Lightweight Structures (CALS) – Business Plan
Executive Summary
FOPAT LTD, a spin-off of buyCASTINGS.com, Inc. of Dayton Ohio has developed an
advanced, dimensionally accurate, temperature-stable, and cost-effective material and process
to manufacture patterns for the investment casting industry. FOPAT patterns can be molded
into thinner sections and more complex shapes with better surface finish than the common wax
patterns. By applying this new FOPAT (a FOam PATtern material) technology, which was
designed for the investment casting industry, to the composites industry, it will help reduce costs
for manufacturing of complex shape parts. The proposed technology is based upon an
established industrial process of “Reaction Injection Molding” (RIM) where two components
react when mixed and then 'molded' to form a part. This technology has been modified and
improved in the past two years with the needs of investment casting in mind. However, we have
grown to understand that this technology allows for composites manufacturing which has many
marketable attributes for various industries.
Business Description
CALS LTD or Composite and Lightweight
Structures, conducts the commercial work outside
of the casting application provided by FOPAT.
CALS is owned by Neil Chaudhry and Robert
Dzugan and is headquartered in Miamisburg, Ohio
where it has been conducting business since 1995.
With the unique efforts of CALS, the production of
cost effective cores with controlled properties can
be readily customized for many commercial and
military markets.
Products and Services
With so many opportunities and applications for FOPAT being introduced to CALS, we can’t
afford the time and effort to choose which direction to market our foam products. We believe
that there is a need of lightweight sandwich materials for various commercial applications.
CALS, with a list of nearly 50 potential products wanted to know where to direct its attention to
so it applied for and attained a Development Services Grant through the Dayton Development
Coalition to conduct a market study of potential products. CALS has been told and agrees they
can/should produce small turbine blades, thermal insulating products (medical coolers/small hot
tubs), automotive aftermarket kits, and faux/decorative home products.
CALS 1st Year Product and Marketing Plan
In the early stages of year one, CALS plans to focus on thermal insulated products and
automotive aftermarket industries. In early 2012, CALS staff plan on attending the Composites
and Polycon and Composites Manufacturing trade shows to possibly better our manufacturing
methods and network to broaden our product line and most importantly our customer base.
2
4. Composite and Lightweight Structures (CALS) – Business Plan
CALS short list(from many) of potential CALS products are:
Automotive aftermarket kits include spoilers, scoops, window louvers, trim, and deck lid
panels. These arts are easily molded with in mold coatings to prepare the parts for painting.
These parts are lightweight but sturdy and depending on the part, may include a fiber-glass filler
for added strength.
Thermal insulating products include medical shipping containers and small hot tubs. Our
medical coolers can be made with fewer pieces, they are physically more appealing, and
outperformed a 35R value product currently on the market. Our product performed 15 degrees
cooler over a 36 hour period. Small hot tubs are currently being evaluated but should show they
are very energy efficient and lighter than most standard hot tubs while maintaining strength and
durability.
3
5. Composite and Lightweight Structures (CALS) – Business Plan
Ins ula t io n a s F ra c t io n o f C o s t s
What are thermal insulated products and
CALS selection to enter their respective 45%
markets? 40%
35%
Thermal insulated products include medical 30%
shipping containers for both the private and 25%
military markets. Other thermal products 20%
include thin panel designs with a high R- 15 %
Value that is incorporated into the walls of 10 %
freezers and refrigerators. 5%
0%
DK 1-5% 6-10% >10%
A study by Marketing Capital Group shows:
Insulation as Fraction of Costs
• On average, insulation represents 11% of manufacturing costs
• Costs represent…
– 11-33% = almost half
– 1-5% = one-third
– 6-10% < one-tenth
– Do not know = 17%
Insulation Types Considered
• Blown foam favored because is traditional and understood product and mfg
process
• Fiberglass not liked so much because of safety/health issues
• Vacuum liked for efficiency but disliked for durability/handling
• “Others” are mainly variants on named types
4
6. Composite and Lightweight Structures (CALS) – Business Plan
Types of Insulation Considered
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Blown Foam Fiberglass Vacuum Other
How to Interest Manufacturers
• Compare new insulation to old in medical shipping container and test results
• Show mfg process benefits in addition to insulation benefits
• Provide working prototype
• Show is positive cost/benefit
• Show savings accrue because less material, lower cost and improved
performance
Considerations for Switching to CALS Encapsulated Vacuum Insulation
• Need to see benefits of new technology against capital costs of implementation
and costs of materials
• Need to understand fixtures and materials needed, and impact on strength of
structural walls
• Capital costs for new manufacturing processes
• Ease of new manufacturing processes
• Impact on employee training and skill requirements
5
7. Composite and Lightweight Structures (CALS) – Business Plan
“D” Factors are a mixed set of Economic Factors that “D”rive Sustainable Growth
within an industry.
Energy Markets
– e.g. Crude Oil at $98/bbl this week
Governmental Regulations
– e.g. Energy Star Rating
Mass Affluence
– e.g. Demand for Medical Shipping and High-End Appliances
Housing Markets
– e.g. Renovation Activity, Investment Property, New Home Building
CALS will enter with the following lines of business:
• Temperature Sensitive Shipping
• Bio-Medical Delivery
CALS will enter the following markets:
• Pharmaceutical
• Freight / Logistics
• Medical/Health
6
8. Composite and Lightweight Structures (CALS) – Business Plan
1. Business Description
1.1 Mission Statement
CALS improves products through composite innovation and design utilizing advanced
foam technology.
1.2 Company Ownership
Neil Chaudhry, COO, buyCASTINGS.com and Robert Dzugan, President, buyCASTINGS.com
have a proven track record of starting and growing a business. They share in the ownership of
buyCASTINGS.com where it has been awarded Inc. Magazine’s fastest growing companies 4
years running. They have experience in leveraging funds to produce profitable companies.
They continue to spinoff and produce profitable companies while leveraging private dollars with
government awarded programs.
1.3 Management Team
Neil Chaudhry, COO, buyCASTINGS.com, Inc., will oversee the operational and business
development side of the business.
Robert Dzugan, President, buyCASTINGS.com, Inc. will oversee the product development side
of the business.
Bart McMannon, Operations and Facility Manager, buyCASTINGS.com, Inc. will oversee
research and development, sales, and market potential of new products.
Travis Westendorf, FOPAT Production Inc., will oversee production of CALS products.
Rick Miller, Controller, buyCASTINGS.com, Inc. will manage CALS finances.
1.4 Organizational Chart
7
9. Composite and Lightweight Structures (CALS) – Business Plan
1.5 Operations
CALS will begin operations with 4 part time employees, 2 owners overseeing operations, and 2
outside consultants. Their combined areas of expertise include management, finance, business
development, product development, marketing, and production. CALS has the luxury of being
housed at buyCASTING.com headquarters in its FOPAT Production Inc. facility. This allows for
the sharing of manpower, facilities, and other overhead expenses.
The only immediate need would be tooling and testing and no other major equipment required
for the first phase of respective products and CALS will utilize FOPAT Production Inc’s patented
foam injected process and will not incur any early foam equipment costs.
1.6 Exit Strategy
As various products become established, the need for industry trials and innovation R&D
(research & development) will decrease. The planned arrangement of in-house manufacturing
will likely give way to larger manufacturing companies seeking license agreements from CALS.
The plan is to grow the CALS composite manufacturing business to over $8.5M in 5 years and
seek a larger player in the industry to entertain a company buyout.
2. Products / Services
2.1 Product Description
CALS LTD will be producing small turbine blades, thermal insulating products (medical
coolers/small hot tubs), automotive aftermarket kits, and faux/decorative home products to
name a few. CALS is also aware that there are further applications yet to be recognized, so we
will be networking at several major composite trade shows to learn what other products we can
produce for various markets.
Stage of Development
CALS has been testing and providing samples for the following companies: EvenFlo, LineX,
Burton Snow Boards, and AcuTemp. All are in different markets but have expressed interest in
our composite materials.
Each product line is unique in size, structural composite, and density when using the FOPAT
material. The biggest obstacle is choosing a coating for FOPAT to create a finished product.
FOPAT currently is not used as a finished product so there has not been much testing on
coatings. We need to test multiple coatings for various applications and best cost methods.
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10. Composite and Lightweight Structures (CALS) – Business Plan
2.2 Unique Features and Aspects of FOPAT Material
CALS will utilize FOPAT’s patented process and the following attributes to help set its products
apart from comparable products.
FOPAT Material and Process Attributes:
Nearly 0% shrinkage during molding produces stable part dimensions
Stable part dimensions minimize defects or scrap rate
Complex shapes are achieved with uniform properties
Formation of surface skin provides stiffer foam cores
Cores can be shipped & stored without damage or distortion
Cost reduction – potentially 30% cheaper for a given core
Minimal external heating required, exothermic process
Reduced cost of injection machine with fewer number of variables to control
Potentially 50% lower tooling costs compared to traditional aluminum tooling
Conductivity control in FOPAT results in excellent electrical and thermal properties
CALS can increase electrical or thermal conductivity as required
FOPAT parts are an ideal performer around electrical equipment
Can be chemically altered to raise the R-value for thermal products
Resistant to oil, grease, and chemicals
Strong Bonding Properties
FOPAT foam cores can be bonded to a wide range of materials during or after the molding
process. Bonds with metal, wood, plastic substrates are especially strong, but most importantly
it creates a strong bond with fiberglass and carbon laminate skins. This technical advancement
ensures an end product with even greater bonding properties than ever before. These bonding
properties allow encapsulation of various materials inside FOPAT cores, such as carbon and
graphite fibers, Kevlar® and Nomex® fibers or sheets, and almost any other lightweight stiffener
or strengthening agents. We can also add a thicker polyurethane film on the surface to fully
encapsulate the foam core and the stiffening particles, fibers or sheets dispersed inside the part.
Stable in Harsh Environments
FOPAT cores stand up to temperature extremes and exposure to water, ultraviolet (UV) rays,
oxygen, oil, grease, and other chemicals and can provide electrical conductivity control in
FOPAT foam cores resulting in custom controlled properties. For instance, CALS can tailor the
electrical properties as required by use of fillers, additives, conductive or insulating materials
during the molding process. FOPAT parts are an ideal performer around electrical equipment
without the cracking and hardening associated with conventional elastomers and plastics.
FOPAT cores are also resistant to oil, grease, and chemicals, and resists a wide range of
chemicals and substances over most rubbers and plastics. This makes FOPAT compatible with
embedded sensors within the core for structural health monitoring and would be researched in
Phase II if awarded.
Creating Strength w/ Nomex® and FOPAT Cores
CALS will encapsulate Nomex® in FOPAT cores to add strength to complex molded
shapes/parts. Nomex® and related aramid polymers are related to nylon, but have aromatic
backbones, and hence are more rigid and more durable. It has excellent thermal, chemical, and
radiation resistance. CALS will provide test parts with Nomex® at varying levels and layers to
find the best fit for strength and function.
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11. Composite and Lightweight Structures (CALS) – Business Plan
Surface Layer by Electroplating with Nickel or Chrome is Possible with FOPAT
After the FOPAT cores are reinforced with Nomex®, CALS will then have the test parts finished
with nickel or chrome through an electroless plating process, which offers added rigidity,
modulus increase, and provides a finished product with metallic appearance if needed. Plating
provides the opportunity to increase damage tolerance which is a known issue with current
sandwich structures. Other materials such as urethane will be tested as a skin. In mold
formation of other materials as laminate skins are also possible with the FOPAT process. These
will be evaluated in Phase II if awarded.
Lightweight in Structure
With the FOPAT core and plated nickel, this will provide the weight reduction vs. solid aluminum
i.e. at only 25% the weight prior to adding any Nomex® filler, however that material is very light
and will add further strength if required. CALS will test with and without various fillers for added
strength to weight ratios.
Complex Shapes with Lower Tooling Costs
FOPAT cores can be made into very difficult complex shapes including thin walls and unusual
geometric shapes. The experts at CALS can design tooling that allows for these complex
shapes to be made quickly and at lower cost compared to injection molding or other types of
production process tooling.
Cost Effective
With CALS in control of the design and testing of FOPAT molds in-house, we are able to keep
cost low and still provide quick turnaround of more difficult complex parts. Most importantly, the
cores will be produced at near net shape which is an advantage over current sandwich panels
that require milling.
The following pages illustrate early stage trials for various products and show various shape
complexities, encapsulated materials, and product applications.
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12. Composite and Lightweight Structures (CALS) – Business Plan
Samples of FOPAT lightweight complex foam cores
showing sample size and complexities
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13. Composite and Lightweight Structures (CALS) – Business Plan
Sample large Sample
part complex, thin-
walled part
Sample nickel electroplated blades
with FOPAT cores
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14. Composite and Lightweight Structures (CALS) – Business Plan
Sample encapsulated fiber Sample encapsulated fiber
in FOPAT core part in FOPAT core part
Sample encapsulated fiberglass
rod in FOPAT Core
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16. Composite and Lightweight Structures (CALS) – Business Plan
Examples of complex FOPAT part geometries
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17. Composite and Lightweight Structures (CALS) – Business Plan
FOPAT poured/sealed Encapsulated fiberglass
with laminate rod – surf/snow boards
Dense foam wood grained
board w/ stiffener Encapsulated fiberglass
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18. Composite and Lightweight Structures (CALS) – Business Plan
2.3 Research and Development
Bart McMannon will lead the effort involved in the development of new products for CALS.
Research has been conducted on infant car seat inserts, coolers for the medical industry, and
surf boards to name a few. Early stage testing has been conducted with the Line-X company to
find coating for various applications. Most recently glass fibers have been introduced into
FOPAT providing incredible strength and a nice cosmetic look for the automotive industry.
There will be relatively low costs associated with testing and CALS will outsource coatings
during its first phase of operation. Molding costs are reduced during testing as epoxy molds are
made in house by CALS.
2.4 Production
All CALS production will take place at the 2411 Crosspointe Facility in Miamisburg until we
require the need for larger manufacturing space. At that time, we plan on bringing in our coating
applications in house if it makes financial sense to do so. There currently is over 9,300 sq. ft. of
manufacturing and office space available next door.
FOPAT machines will be setup with rotating tables to allow for mass production and there is a
shipping dock to allow for daily shipments of product(s).
2.5 New and Follow-on Products/Services
As CALS business expands, it will look to launch new products into different markets. Our plan
is to demo our current products at trade shows and network at those shows to plan on future
products. Some potential future products are as follows:
HVAC blades can be made to be very durable, light weight, and net shape. This has a huge
market potential for CALS. The blades can be designed in to encapsulate glass fiber to form a
composite that would not break down to the elements.
Small turbine blades can be molded into complex shapes which will increase turbine efficiency
output. Threaded rods can also be encapsulated in the material to allow for a quicker assembly.
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19. Composite and Lightweight Structures (CALS) – Business Plan
What is wind energy and the need for turbine blades?
Small wind energy is an inexhaustable, renewable, no-carbon energy source that can be used
to generate electricity almost anywhere. Advances in wind turbine technology are enabling even
limited-wind locations to take advantage of the free energy available. In some locations, simply
changing the height of the turbine's tower can solve problems with limited wind velocity. In other
locations, almost any reasonable tower size can capture the prevalent winds.
Wind turbines can access the winds on the earth’s surface and use it to generate electricity for
homes or commercial buildings. Since the source of energy is found all over the world, this
technology can be utilized virtually anywhere on the planet and is a clean, renewable energy
source that is not dependent on geology or solar radiation.
Current usage of wind turbines for energy in a small turbine (home, farm or small business)
situation has been limited. However, the demand for more environmentally sensitive energy
sources as well as the desire to locally control them is leading to increased research and
improvements in small turbine wind technologies.
Small wind turbines offer a number of advantages over traditional dependence on the electrical
grid or local sources of electricity such as carbon-based power generators. Some of those
advantages are:
- Reliable, comparatively simple technology
- Renewable source (self-replenishing natural resource)
- Combustion-free power generation
- Zero environmental emissions
- No contribution to global warming
- Local availability (no expense in getting power to the user)
When available wind is below minimums, electricity can still be purchased from the utility.
However, when wind availability is beyond local needs, the excess electricity is sold back to the
utility company. Essentially, the local utility 'becomes' the storage technology for small wind
producers.
The total market for U.S. small wind turbines for 2009 expanded by nearly 15%. Almost 10,000
units were sold to generate over 20 megawatts of new electricity. The total value was estimated
to be about $121 million dollars, including equipment and installation cost (and not reduced by
government or utility incentives). The dealer who sells the equipment often installs it. By 2014,
PMG projects the U.S. small wind turbine market to be in excess of a quarter of a billion dollars.
As of 2009, the global market for small wind turbines was approximately equal to the U.S.
market but with a high concentration of installations in just a few countries.
With the US projections approaching $250 million by 2014, the market is more than doubling
over the next several years with production of over 20,000 turbines requiring 60,000 small
turbine blades. Small turbine blades range from 8’ – 15’.
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20. Composite and Lightweight Structures (CALS) – Business Plan
Competition
Even though CALS acknowledges the major competition involved in small turbine
manufacturing, CALS sees this as a list of potential customers and plans to become a supplier
of better quality blades at less cost. Unless a sole source provider agreement is reached with a
US small turbine manufacturer, CALS views them all as potential customers.
US Manufacturers of Micro & Small Wind Generators
Bergey Windpower Worldwide leader of small wind turbine generators. Good resource.
Company
Southwest Worldwide leader for battery charging small wind turbines.
Windpower
Wind Turbine The Jacobs®. wind turbines are considered by many to be the "Cadillac"
Industries of the wind turbine industry. Founded in the mid 1920s, the Jacobs®.
Corporation name is the oldest and best established company in the field of wind
energy.
Cascade Wind Cascade Wind Corporation designs, manufactures, and distributes high
Corporation quality distributed wind energy systems.
Humdinger Wind Windbelt™: aeroelastic flutter technology - turbine-less wind generators.
Energy
Faux/decorative home products would come in a variety of shapes and sizes. We would start
with our faux stone line that would have in mold color features to include UV protection. What
sets our faux stone apart is how easy it is to apply in interior applications. With its lightweight
but durable design, we plan to develop the first peal and stick interior faux stone on the market
so easy to use anyone can do it. The CALS faux stone product would also act as an insulating
product to help lower electric bills.
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21. Composite and Lightweight Structures (CALS) – Business Plan
There are plans for future products like the products mentioned above and CALS will
continuously be looking to produce new product lines into various markets. With low cost epoxy
molds, samples can be produced for customers with minimal investment and short lead times.
3. Marketing Strategies and Sales
3.1 Distribution Channels
Distribution Strategy
CALS plans to work directly with manufacturers where the small turbine blades are concerned
and will utilize manufacturer’s product representatives for various lines of thermal product. In
some instances, the factory direct approach would be most cost effective when the automotive
aftermarket product lines are concerned. CALS will launch a website in year 2 to allow for
online sales.
With its affiliation with buyCASTINGS.com, CALS can tap into the Manufacturers’ Agents
National Association (MANA) database to find the right manufacturer’s representative for our
various products. We can recruit composite industry sales reps with a commission based
structure so we can keep costs of sales low and gain access to new customers in the
automotive aftermarket, thermal, and other targeted industries. MANA is the association of
interdependent manufacturers and representatives dedicated to educating, protecting and
promoting the multi-line, outsourced sales function.
CALS will maintain lean overhead costs to continue to produce cost effective value added
products.
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22. Composite and Lightweight Structures (CALS) – Business Plan
4. Ownership and Support
4.1 Ownership
Owner / Program Manager - Robert (Bob) Dzugan
(President & CEO of buyCASTINGS.com, Inc.)
Education: B.S. Materials Engineering; Wilkes College, Wilkes-Barre PA (1970-1974)
• Thirty years metal casting experience- worked anywhere from a process engineer to a chief
engineer in mostly aerospace related foundries.
• Program Manager for DLA “Cast tooling using Cast in Cooling Passages”.
• DOE States Program Manager for Metal Casting in Ohio–Manage an outreach program
funded by DOE and State of Ohio to inform Ohio foundries of energy saving projects and
opportunities available through DOE
• Two patents on novel manufacturing of castings- both patents are currently being used in
production of aerospace engines for General Electric.
• Proven innovative ability- Winner of 1990 Badger Award at GE for outstanding technical
achievement in materials and manufacturing process technology in areas of creativity, state
of the art advances and applications that provide product pre-eminence and represent
lasting contribution to engineering. Designed and implemented a wax/metal correlation
program which eliminated metal straightening of castings and resulted in a 1984 Technical
Excellence
• Knowledge of the state of the art in the casting industry – Work currently with thousands of
buyers and suppliers of castings to provide matching of capabilities with needs as President
and founder of buyCASTINGS.com
Owner / Technical Director - Anil (Neil) Chaudhry
(Chief Operating Officer, buyCASTINGS.com)
Education: M.S.E.M (Engineering Management), USF ( 1990); MS Metallurgy , MIT (1983);
BS Metallurgy & Material Science , Columbia University (1981)
• Launched buyCASTINGS.com with 30 foundries. The site has grown to 800 foundries and
was selected by INC500 as #240 of 500 fastest growing private companies in the US from
2000-2009.
• Provided Program Management assistance and coordinated the Technology
Commercialization tasks in Inventions & Innovations project: Highly Efficient Rapid Tooling,
1998-1999.
• Program Manager for the Plant Wide Assessment– Built the project team, submitted the
proposal, managed the project, and helped generate over $3.6M in plant savings
recommendations, 2000.
• Authored proposal, built the team, and co-managed the Metal Casting Statewide Pilot
program for Ohio’s Office of Energy Efficiency, 2000-2001.
• Built the team and initiated the Plant Wide Assessment – covering Glass IOF, 2001.
• Provided input and technical interface for DOE’s Aluminum Partnership project: Severe
Plastic Deformation of Al Alloys with ORNL and other members, 2000
• EMTEC Proposal Manager for NIST-ATP collaborative team project: Lean Manufacturing of
Hardened Steels - coordinated all proposal writing and submission, and interfaced with
NIST-ATP Program Managers for reviews
• Managed Technology Transfer and Commercialization projects and tasks to help industry
members leverage State programs, Federal Labs, and Academia, 1990-1999.
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23. Composite and Lightweight Structures (CALS) – Business Plan
4.2 Professional and Advisory Support
Professional and business consultants include:
Corporate Attorney - James Kordik, Rogers & Greenburg LLP
Accounting - Teffan Moler CPA, Inc.
Insurance Agent - Robert K. Jones Insurance
Banker - Sheryl Palmer, Huntington National Bank
Consultants - Chris Meyer and Jim Hartings
4.3 Board of ADVISORS
Neil Chaudhry, COO, buyCASTINGS.com, Inc.
Robert Dzugan, President, buyCASTINGS.com, Inc.
Robert Shinkle, CFO, Edison Materials Technology Center (EMTEC)
Chris Meyer, Principal, GreenTech Advisors, LTD
Jim Hartings, Engineering Consultant and Adjunct Instructor, University of Dayton
Bart McMannon, Operations and Facility Manager, buyCASTINGS.com, Inc.
5. Operations
5.1 Operations Strategy
CALS will conduct business under the buyCASTINGS.com umbrella during its 1st year of
product development to help lower startup costs while
also using existing equipment, office space, and tools. New buyCASTINGS Facility –
Miamisburg, Ohio
CALS can be very flexible when addressing customer’s
needs. We will provide low cost tooling that will provide
for dimensional sound parts per the customer. Parts will
be provided in a timely manner and only at the quality
specifications provided by the customer. FOPAT
Production Inc. is ISO 9001:2008 Certified, while CALS
shares the same shop floor it will also adopt FOPAT’S
proven processes and procedures.
5.2 Facility
Resources, Equipment, and Facilities: buyCASTINGS
new facility is shown is the figure on the right and an
example of investment FOPAT injection machine in
operation at new facility is shown beside. A spin-off
company of the Edison Materials Technology Center
(www.emtec.org), buyCASTINGS has grown from less
than 150 to over 2750 participating companies to become
the world’s one of the largest on-line marketplace for the
manufacturing, materials and processing industry. With OVER 1250 buyers and suppliers
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24. Composite and Lightweight Structures (CALS) – Business Plan
registered (with details of their capabilities), buyCASTINGS is able to bring choice, convenience
and competitive prices to buyers of custom made parts, equipment, supplies and services.
buyCASTINGS also manages the CastingExpert.com and has developed a network of
technology experts and skilled individuals in the industry. By tapping into this vast network,
buyCASTINGS pulls together teams of experts to solve problems and provide “design-to-
production” services, including CAD, engineering, prototyping, tooling, and production.
6. Financials
Describe the timing and amount of investment that you will require to achieve your plans. Then
demonstrate that this investment is a good one by showing that profits, assets, and ROI are all
favorable as the business progresses.
6.1 Start-up Funds
CALS is seeking $150,000 in year one to seed the business and fund product development
cost, 8 part time employees and marketing effort.
6.2 Break Even Analysis
Based on its financial projections, CALS will break even and show a profit in the 4th month of its
2nd year (16 month).
7. Funding Request
CALS is requesting $150,000 in year 1 to prove the manufacturing capabilities and for
production of samples for initial customer trials and another $50,000 in year 2 to promote its
product launch. CALS is looking for 1st year support in 3 increments and one initial 2nd year
investment as follows:
1. $50,000 - funding in the 1st month to fund further product development efforts, 2 trade
shows, and labor cost.
2. $50,000 – funding in the 4th month following the 2 trade shows efforts. At this time,
CALS will be able to provide a top 10 list of potential clients from various industries and
a better definition of each product line. The funds will help ramp up the development
efforts where tooling, coating, and testing will make up a majority of the cost.
3. $50,000 – funding in the 9th month will allow for a concentrated effort in developing
tooling and a cost effective production plan of at least 2 products. At this time, CALS will
be seeking customer contracts and will utilize the funds to launch its initial products.
4. $50,000 – funding in the 1st month of year 2 to begin production and market our products
while continuing to develop further clientele for future products.
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25. Composite and Lightweight Structures (CALS) – Business Plan
In return for investment funding, CALS LTD will payback the loan at mutually agreeable terms
plus a success fee payment of 2X of the loan amount upon a significant liquidity event. We
believe that the success fee is justified given that the technology is proven and patented for the
casting industry already and will now be optimized for the composites industry. In addition, the
equipment, the facilities, and the personnel are already in place to execute this plan. Finally, the
management has the experience and the track record of successfully spinning off new
businesses, growing the business, commercializing technology, and delivering custom made
parts to variety of customers.
Tax Credits
Technology Investment Tax Credit
Investors can also participate in the Technology Investment Tax Credit program offers a variety
of benefits to Ohio taxpayers who invest in small, research and development, and technology-
oriented firms. Through this innovative program, Ohio investors may reduce their state taxes by
25 percent on the amount they invest in qualified, technology-based Ohio companies.
CALS will be applying for this tax credit for investors in January 2012.
InvestOhio provides a non-refundable personal income tax credit to investors that infuse new
equity (cash) into Ohio small businesses to acquire an ownership interest in the company. The
small business is required to reinvest that infusion of cash into one of five categories of
allowable expenses within six months of its receipt. The investor must retain his or her
ownership interest for a two year holding period before the tax credit may be claimed. The small
business must similarly retain the property that it purchased from the cash infusion for the entire
two year holding period.
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26. Composite and Lightweight Structures (CALS) – Business Plan
CALS LTD
(COMPOSITE and Lightweight Structures)
Six Year Projected Statement of Income
Budgeted Budgeted Budgeted Budgeted Budgeted Budgeted
2012 2013 2014 2015 2016 2017
Sales $ - $ 456,500 $ 2,081,050 $ 3,521,925 $ 5,660,475 $ 8,782,150
Cost of Goods Sold - 169,800 723,412 1,258,996 2,066,519 3,251,748
Gross Profit - 286,700 1,357,638 2,262,929 3,593,956 5,530,402
Expense
Payroll 62,832 100,200 161,206 228,042 310,883 396,209
Payroll Taxes 5,532 16,085 44,057 72,296 113,494 170,742
Em ployee Retirem ent Benefits 1,884 3,012 15,028 24,660 38,713 58,241
Em ployee Health Benefits 4,536 16,896 68,869 124,927 205,037 344,530
Travel & Entertainm ent 3,962 3,962 4,081 4,203 4,329 4,459
Utilities 1,800 1,800 1,854 1,910 1,967 2,026
Office Expenses 204 204 210 216 222 229
Advertising & Marketing 8,000 6,800 7,004 7,214 7,430 7,653
Insurance 2,004 3,996 4,116 4,239 4,366 4,497
Legal & Professional 504 504 519 535 551 568
Consulting 12,000 12,000 12,360 12,731 13,113 13,506
Sales Com m issions - 22,825 104,053 176,096 283,024 439,108
Rent 3,000 24,372 25,103 25,856 26,632 27,431
Product Developm ent 32,004 32,004 32,964 33,953 34,972 36,021
Total Expense 138,262 244,660 481,424 716,878 1,044,733 1,505,220
Net Incom e (Loss) Before Financing and Investing Cost (138,262) 42,040 876,214 1,546,051 2,549,223 4,025,182
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