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- 1. CADBURY SARANSH AGRAWAL (IU20818160116) PRIYANSHU MENPARA(IU2081810065)
- 2. 02 03 INTRODUCTION VISIONAND MISSION QUALITY 05 06 STRATEGY CONCLUSION 0 1 PROJECTSUMMARY 4P’ OF MARKETING 04
- 3. ● Cadbury was founded almost 200 years ago. headquarters in uxbridge, england. ● Cadbury was the brainchild of john cadbury ● Started in from of grocery business in birmingham in 1824 ● In 1853 , cadbury became the confectioner to the british crown. ● In 1860 richard and george took command and expand it further. ● Today cadbury operated globally ● In 1866 , an innovative processing technique was introduced “cadbury cocoa essence”, the UK’s first unadulterated cocoa. ● In 1875 first milk chocolate bar ● In 1879 Bourneville ‘the factory in a garden’ was born ● In 1897cadbury milk chocolate was launched ● In 1900 Early outdoor and press advertising ● In `1905cadbury dairly milkwas launched ● In 1905 first cadbury logo commissioned INTRODUCTION
- 4. Launchedinindia ➢ Cadbury began its operations in india in india on 19July, 1948by Importing chocolate . Delhi Branch Malanpur MumbalBranch HO (Mumbal)Thane Bangalore Cocoa ChennalBranch KolkataBranch Your logo
- 6. ➡Cadbury World operates in a service industry & is almost unique in being owned by a major manufacturer. ➡The product that Cadbury World deliversout". ➡Whereas for the main Cadbury business, the product delivered is chocolate, candy, gum brands and drinking chocolate products. is "a memorable, exciting and great day. ➡Whereas for the main Cadbury business, the product delivered is chocolate, candy, gum brands and drinking chocolate products. PRODUCT
- 8. place ➡Cadbury dairy milk is produced at the chocolate factoryin Bourneville in Birmingham. ➡After the chocolate is produced and has undergone allthe quality checks it is transported to thestockrooms. ➡After this Cadbury sells it products to shops that deal with beverages and confectionery e.g. corner shops, super stores. ➡They then sell it to the general public. ➡Cadburyproduces chocolate for more than 200 countries so that they have a chance to enjoy it as well and make profit
- 9. price ➡In India, price matters the most it has always been the deciding factor for many marketer's fate in the market. ➡Cadbury has a very convenient prices for all its products. ➡The price charged for a chocolate can determine whether a consumer will buy it & the level of sales achieved can determine whether or not Cadbury Schweppes will make a profit.
- 10. Promotion Promotion of Cadbury World to various target audiences is a vital part of the management function. Television The print media Posters
- 11. Mercury Mercury is theclosest planet to theSun Neptune It’s the farthestplanet from the Sun Mars Despite being red, Mars is a coldplace cadbury
- 12. STRATEGY ➡In 1998 –”Khaane Waalon ko khaane ka Bahana Chhayie”! ➡In 2004, the ‘Kuch Meetha Ho Jaaye’, ‘Pappu Pass Ho Gaya’,’Miss Palampur’. ➡In the year 2010, the ‘Shubh Aarambh’
- 13. Vision and Mission Statement of Cadbury’s: Vision Statement: Cadbury’s set out a vision to achieve “Working together to create brands people love”. Mission Statement: We can easily understand the mission statement by following points like; Says simply “Cadbury’s mean quality”. This is our promise, our reputation is build upon quality: our commitment to continuous improvement will ensure that our promise.
- 14. Conclusion I can say that Cadbury is a multinational company and its product Cadbury dairy milk chocolate is a cash cow for the company. It is well established SBU. Cadbury dairy milk is a market leader. More profitable as compare to other products of the Cadbury.