The document summarizes reviews and descriptions of a book about design thinking. It received positive reviews in BusinessWeek and other publications for looking at how design can be applied broadly and for engagingly explaining expertise to general audiences. It is described as a design book for non-designers that takes readers on a journey inside the world of design thinking to spark their own creativity.

1. A GREAT NEW BOOK . . .
“One of the Best Innovation and
Design Books of the Year.”
~BUSINESSWEEK~

2. A GREAT NEW BOOK . . .
“Warren Berger’s fascinating book
looks at how design can be applied to
all aspects of our life.”
~MILWAUKEE JOURNAL SENTINEL~

3. A GREAT NEW BOOK . . .
"Like Malcolm Gladwell,
Berger writes engagingly about expertise
for a general audience.”
~THE CLEVELAND PLAIN DEALER~

4. A GREAT NEW BOOK . . .
“A design book for the rest of us.”
~GOOD magazine~

5. A GREAT NEW BOOK . . .
WITH A VERY TITLE

6. A GREAT NEW BOOK . . .
WITH A VERY QUIRKY TITLE

8. HUH

9. HUH ?

10. What are
CAD
MONKEYS
?

11. a) Chimps who act with deliberate
disregard for others’ feelings.
CURIOUS?

12. a) Chimps who act with deliberate
disregard for others’ feelings.
CURIOUS?
b) Hairy men with long arms who
carry athletes’ golf clubs.

13. a) Chimps who act with deliberate
disregard for others’ feelings.
CURIOUS?
b) Hairy men with long arms who
carry athletes’ golf clubs.
c) Young designers who toil
through the night using
computer- assisted design.

14. a) Chimps who act with deliberate
disregard for others’ feelings.
CURIOUS?
b) Hairy men with long arms who
carry athletes’ golf clubs.
c) Young designers who toil
through the night using
computer- assisted design.

15. Example CAD MONKEYS
Found at IDEO, SmartDesign, BMD DEKA,
,
& design schools everywhere

16. What is a
DINOSAUR
BABY
?

17. a) The scaly progeny of
long-extinct giant reptiles.
CURIOUS?

18. a) The scaly progeny of
long-extinct giant reptiles.
CURIOUS?
b) A toddler who stomps around
leaving wreckage in his wake.

19. a) The scaly progeny of
long-extinct giant reptiles.
CURIOUS?
b) A toddler who stomps around
leaving wreckage in his wake.
c) An idiosyncratic design creation
that is destined to be loved only
by its creator.

20. a) The scaly progeny of
long-extinct giant reptiles.
CURIOUS?
b) A toddler who stomps around
leaving wreckage in his wake.
c) An idiosyncratic design creation
that is destined to be loved only
by its creator.

21. Example DINOSAUR BABY
The Pontiac Aztec

22. Who are
T-SHAPED
PEOPLE
?

23. a) Folks with very broad shoulders
CURIOUS?
long legs, and tiny feet.

24. a) Folks with very broad shoulders
CURIOUS?
long legs, and tiny feet.
b) Scarecrows.

25. a) Folks with very broad shoulders
CURIOUS?
long legs, and tiny feet.
b) Scarecrows.
c) People who have a deep
expertise in one field yet branch
out to many others.

26. a) Folks with very broad shoulders
CURIOUS?
long legs, and tiny feet.
b) Scarecrows.
c) People who have a deep
expertise in one field yet branch
out to many others.

27. expert
ban
jo
player

28. Example TSHAPED PERSON
-
Steve Martin
humorist expert
ban
jo
novelist player
actor memoirist
art
magician Oscar host
collector
playwright screenwriter

29. Example TSHAPED PERSON
-
Steve Martin
humorist
novelist
actor memoirist
art
magician Oscar host
collector
playwright screenwriter

30. Example TSHAPED PERSON
-
Steve Martin
humorist expert
banjo
novelist picker
actor memoirist
art
magician Oscar host
collector
playwright screenwriter

32. Become a T shaped person
-
yourself.

33. Take a journey inside the
world of DESIGN THINKING . . .

34. and find out how it
can spark your own creativity.

35. and find out how it
can spark your own creativity.
creativity.

37. Previously published in hardcover as *GLIMMER*

38. Available now in paperback at your favorite bookstores.
Visit GlimmerSite.com www. arrenberger.com
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39. Available now in paperback at your favorite bookstores.
Visit GlimmerSite.com www. arrenberger.com
w
Visit vpbookclub.com www.penguin.com