1. The C12 Difference
C12 Membership Delivers Superlative
Business & Ministry Results in ALL Economic Climates
1995-2005 2008-2013
In 2006, The Business Roundtable studied the
performance of 350 mid-sized American leadership
companies from 1995-2005. In comparison, long-term
C12 Group members, with annual sales ranging from
$2 to $800 mil, outperformed this group by growing
their topline revenue and bottom-line profits more than
three times faster.
Between 1995-2005, the median C12 company grew
from $3 to $12 million and from roughly breakeven
to nearly 10% pretax profit — while enjoying superior
annual productivity gains versus the overall market.
A December 2013 study of C12 members revealed that
during the weak economy of 2008-2013, they sharply
outperformed their markets with 79% outpacing their
peers and just 1% underperforming the competition.
C12’s uncommon focus on life-long learning and the
fundamentals of planning, execution, organizational
development, stewardship, and finishing strong –
no matter the God-given circumstances – enables
members to be resilient during difficult periods. In
fact, 7% of C12 members attribute their company’s
survival to C12’s impact.
15.2%
4.2%
8.5%
22.1%
Mid-sized Leadership Companies
Long-term C12 Members
COMPOUNDANNUALGROWTHRATE
REVENUE GROWTH
PROFIT GROWTH
Beyond producing stronger top and bottom-line performance, C12 member companies are increasingly fruitful in
sharing Christ’s love in tangible ways with their stakeholders through salvations, discipling, and service to their
communities. The typical C12 member company reaches a far larger “flock” than most churches and, given how few
Americans regularly attend a Christ-centered church, C12 companies are able to have great ministry impact along the
way. C12 Members also report improvements to their marriages, families, and work relationships as a result of C12’s
proven life-long learning process, rooted in God’s unchanging truth.
About The C12 Group
The C12 Group is America’s leading roundtable for Christian chief executives. C12 Members gather monthly for a unique,
proven peer forum to engage in worthwhile continual learning, brainstorming, intentional accountability, and to share proven
best practices, consistent with Biblical principles. Members also receive monthly counsel through one-on-one sessions, an annual
business review, and an online library of high-impact leadership tools. Founded in 1992, C12’s mission is to change the world by
bringing forth the Kingdom of God in the marketplace through the companies and lives of those He calls to run businesses for Him.
Christian CEOs & Owners Building
GREAT Businesses for a GREATER Purpose™
Find a C12 Group near you. Call 336.841.7100 or visit C12Group.com
Outperformed Peers
Kept Pace with Peers
Underperformed Peers
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