The final installment of the Globalization: America’s Leadership Challenge Ahead article series will focus on several of the major action steps to help you improve your business performance and prepare for greater success in the rapidly changing global economy.
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Globalization: What to Do Next?
1. GLOBALIZATION:
What to Do Next?
John Carroll
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2. Globalization: What to Do Next?
In the final installment of the Globalization: America’s Leadership Challenge Ahead article
series we will focus on several of the major action steps to help you improve your business
performance and prepare for greater success in the rapidly changing global economy.
Whether your future plans call for global expansion or not, here are some things to consider to
help improve your company‟s competitive position in the „New World‟ economy:
1. “Find the Light Switch”. Figure out what you need to do to improve business performance
and more effectively manage complexity and change. What‟s missing today, and what is needed
to fortify your business against increasing global competition?
2. Turn fear and complacency into action. Find a way to remove the barriers to growth that
have prevented you from taking action to advance your business profile in the past, and then
convert those new action plans into sustainable programs and results.
3. Do your research and planning upfront. Know your real business – i.e. brand identity vs.
how you make money (they could be different) and your true competition. Fine tune your
strategy, marketing, products and services portfolio, pricing, etc. to meet diverse customer needs,
market by market.
4. Focus your future business on value creation. Value creation doesn't necessarily mean
inventing something new; however, it does require exploring creative and expansive ways to
consistently deliver quality products and services customers demand.
If you are seriously considering taking your business global in the next 12-18 months here are
additional resources that should help with the initial preparation and planning …
Competitive Alternatives 2012: KPMG‟s latest study on international business costs.
http://www.competitivealternatives.com/
Doing Business 2012: Ranks the ease of doing business in 183 economies around the
world. http://www.doingbusiness.org/
Global Entrepreneurship Monitor: A study of entrepreneurial activity around the
globe. http://www.gemconsortium.org/
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