This document contains hyperlinks related to search engine optimization (SEO), including links about SEO techniques, keyword SEO, online SEO tutorials, SEO software, what is SEO, where to learn SEO, and SEO companies. It also contains links about marketing, internet marketing, marketing strategies, and learning marketing.
Infographics Key Data KPI presentation slidesPeter Zvirinsky
Infographics of key data values and KPIs - inspirative of creative slide design templates. Flat style diagrams and geometric shapes. Inspiration how to present a text formal data in an unique visual way. Graphics is in modern metro UI graphical style, easily redoable and editable in PowerPoint.
A/B Testing You Might Be Driving in the Wrong Direction TOMASZ BORYS
@Kissmetrics #KissWebinar @thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali
@Kissmetrics #KissWebinar @tbcali
1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel
• Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING
Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact?
Aim for Statistical Significance SET A GOAL Aim for Statistical Significance getdatadriven.com
Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie
• 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS
4,000 and Above Sample Size Significant or decent amount of data is needed when you’re testing beyond click conversions
4,000 and Above Sample Size significant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police
Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button
A/B Testing Beyond Click Conversions
ORIGINAL
VARIANT
SIGNUPS
Signups Install JS
Custom Data
Custom Data Opportunities Created
SOCIAL AD FUNNEL
TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
Sink or Swim? Supporting the Transition to New Manager | Webinar 08.11.15BizLibrary
60% of frontline managers fail within the first two years in their role. 26% felt they were not ready for the role, and 58% reported receiving no management training. What can you do to turn these numbers around?
www.bizlibrary.com
Virtual teams are becoming a norm for modern businesses. According to PGi's 2015 Global Telework Survey, 79% of knowledge workers reported working outside the office.
With more teams working remote, it's important to remember a few commandments to keep teams working successfully.
12 Brand Logos With Hidden and Interesting MessagesPawan Kumar
Some famous brands' logos have an interesting story and hidden message. But it's very hard to find the hidden message in the logos.
Here we are revealing 12 famous brands' hidden messages, which you may not know yet.
Checkout http://www.growthhackerlove.com for more Growth Hacks...
My personal Growth Hacking Challenge!
Presented on 6.8.2015 @startplatz in Cologne/Germany.
Content:
What is Growth Hacking?
What ist Growth Management?
A long list of Growth Hacks for personal usage ;-)
Infographics Key Data KPI presentation slidesPeter Zvirinsky
Infographics of key data values and KPIs - inspirative of creative slide design templates. Flat style diagrams and geometric shapes. Inspiration how to present a text formal data in an unique visual way. Graphics is in modern metro UI graphical style, easily redoable and editable in PowerPoint.
A/B Testing You Might Be Driving in the Wrong Direction TOMASZ BORYS
@Kissmetrics #KissWebinar @thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali
@Kissmetrics #KissWebinar @tbcali
1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel
• Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING
Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact?
Aim for Statistical Significance SET A GOAL Aim for Statistical Significance getdatadriven.com
Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie
• 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS
4,000 and Above Sample Size Significant or decent amount of data is needed when you’re testing beyond click conversions
4,000 and Above Sample Size significant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police
Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button
A/B Testing Beyond Click Conversions
ORIGINAL
VARIANT
SIGNUPS
Signups Install JS
Custom Data
Custom Data Opportunities Created
SOCIAL AD FUNNEL
TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
Sink or Swim? Supporting the Transition to New Manager | Webinar 08.11.15BizLibrary
60% of frontline managers fail within the first two years in their role. 26% felt they were not ready for the role, and 58% reported receiving no management training. What can you do to turn these numbers around?
www.bizlibrary.com
Virtual teams are becoming a norm for modern businesses. According to PGi's 2015 Global Telework Survey, 79% of knowledge workers reported working outside the office.
With more teams working remote, it's important to remember a few commandments to keep teams working successfully.
12 Brand Logos With Hidden and Interesting MessagesPawan Kumar
Some famous brands' logos have an interesting story and hidden message. But it's very hard to find the hidden message in the logos.
Here we are revealing 12 famous brands' hidden messages, which you may not know yet.
Checkout http://www.growthhackerlove.com for more Growth Hacks...
My personal Growth Hacking Challenge!
Presented on 6.8.2015 @startplatz in Cologne/Germany.
Content:
What is Growth Hacking?
What ist Growth Management?
A long list of Growth Hacks for personal usage ;-)
Permanently Promote Your website in 2000 HQ websites For SEO !!UKSEOGroup
Permanently Promote to 2000+ Social sites as well as backlinks for your whole website for £9 only !!
http://www.peopleperhour.com/hourlie/permanently-promote-to-2000-social-sites-as-well-as-backlinks-for-your-whole-website/52087
Choose Your Own Adventure: SEO For Web Developers | Unified DiffSteve Morgan
On Thursday 19th June 2014 I gave a talk at Unified Diff (a monthly web/software development meet-up) in FoundersHub in Cardiff.
The structure of the talk allowed the audience to choose the topics of their choice. We only had time for 4 out of a possible 12, which were (in order):
- URL Parameters
- Canonicalisation
- Titles & Metadata Best Practice
- Status Codes / Redirects Best Practice
However this version of the deck contains the slides for all 12 topics, so if you were there on the night and were hoping that I'd cover a particular topic, well now you can see the slides at least!
A High-Performance Solution To Microservices UI CompositionAlexey Gravanov
So you have decided to go for Microservices and you want to achieve maximum autonomy for your teams. However, at the front end your services still have to be joined into a single page.Here you have two options: Either have a single UI layer which all teams depend on or let each service render its own UI and compose these UI pieces later on.
In the course of moving the Autoscout24 platform - one of Europe’s leading internet car portals - to an AWS-hosted Microservice architecture, we favored autonomy and therefore decided for the UI Composition approach. During this process we faced all the challenges of UI Composition, such as performance, consistency, isolation, and testing. Learn how we started off with a rather complex attempt and then managed to greatly improve and simplify our solution.
UX Nights Vol. LIV
Sistemas de Diseño / Design Systems
Ciudad de México
En esta presentación se habla sobre cómo funciona el sistema de Atomic Design para crear sistemas de diseño personalizados y una introducción para su implementación con PatternLab.
This is the deck I used for my talk at NextStep 2012, OutSystems' global user conference. This session was targeted at developers and technical people that deliver web applications. I looked into 3 things that developers can do to help improve SEO for a web site or web application. Check it out and send me your comments or questions!
Permanently Promote Your website in 2000 HQ websites For SEO !!UKSEOGroup
Permanently Promote to 2000+ Social sites as well as backlinks for your whole website for £9 only !!
http://www.peopleperhour.com/hourlie/permanently-promote-to-2000-social-sites-as-well-as-backlinks-for-your-whole-website/52087
Choose Your Own Adventure: SEO For Web Developers | Unified DiffSteve Morgan
On Thursday 19th June 2014 I gave a talk at Unified Diff (a monthly web/software development meet-up) in FoundersHub in Cardiff.
The structure of the talk allowed the audience to choose the topics of their choice. We only had time for 4 out of a possible 12, which were (in order):
- URL Parameters
- Canonicalisation
- Titles & Metadata Best Practice
- Status Codes / Redirects Best Practice
However this version of the deck contains the slides for all 12 topics, so if you were there on the night and were hoping that I'd cover a particular topic, well now you can see the slides at least!
A High-Performance Solution To Microservices UI CompositionAlexey Gravanov
So you have decided to go for Microservices and you want to achieve maximum autonomy for your teams. However, at the front end your services still have to be joined into a single page.Here you have two options: Either have a single UI layer which all teams depend on or let each service render its own UI and compose these UI pieces later on.
In the course of moving the Autoscout24 platform - one of Europe’s leading internet car portals - to an AWS-hosted Microservice architecture, we favored autonomy and therefore decided for the UI Composition approach. During this process we faced all the challenges of UI Composition, such as performance, consistency, isolation, and testing. Learn how we started off with a rather complex attempt and then managed to greatly improve and simplify our solution.
UX Nights Vol. LIV
Sistemas de Diseño / Design Systems
Ciudad de México
En esta presentación se habla sobre cómo funciona el sistema de Atomic Design para crear sistemas de diseño personalizados y una introducción para su implementación con PatternLab.
This is the deck I used for my talk at NextStep 2012, OutSystems' global user conference. This session was targeted at developers and technical people that deliver web applications. I looked into 3 things that developers can do to help improve SEO for a web site or web application. Check it out and send me your comments or questions!