The document outlines a plan to create a community garden in Highland Park, Richmond, Virginia. It introduces the characters and organizations that will be involved, including Boaz & Ruth, SVA, and DSI. It then provides context about Highland Park, noting its demographics, lack of fresh food access, and proximity to polluting factories. Finally, it presents an overview map of Highland Park and surrounding area to scout out a location for the potential garden.

1. Create

2. Co-Create
Cheryl Heller

3. Create
A plot X3:
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4. Create: A plot
1 A plan
.
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5. A plot is a plan
to change
something.
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6. Our plan
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7. Individual to
collective
Genius Resilience
Ego Understanding
Human All Life
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8. Complex to
simple
Information Wisdom
Tribes Shared
Companies Elegant
Countries Sufficient
Races
Genders
Generations
Methodologies
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9. Thinking to
being
Mind Fully human
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10. Innovation to
creation
New True
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11. Create: A plot
2. A narrative
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12. Creating takes
characters and
relationships:
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13. SVA + Richard Wilde + DSI + Cheryl Heller
+ Sara Cornish + Marisa Salvemini +
Anthony Zukofsky + Soyoon Kim, SooJung
Bae, Cheng Peng, Christina Piwowarski
Design for Good.
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14. SVA + Richard Wilde + DSI + Cheryl Heller
+ Sara Cornish + Marisa Salvemini +
Anthony Zukofsky + Soyoon Kim, SooJung
Bae, Cheng Peng, Christina Piwowarski
DSI DESIGN FOR SOCIAL INNOVATION
The first MFA program at
the intersection of
design, social innovation
and enterprise.
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15. SVA + Richard Wilde + DSI + Cheryl Heller +
Sara Cornish + Marisa Salvemini + Anthony
Zukofsky + Soyoon Kim, SooJung Bae,
Cheng Peng, Christina Piwowarski + Ivy +
Andy + Leah + Geoff Weathersby
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16. SVA + Richard Wilde + DSI + Cheryl Heller +
Sara Cornish + Marisa Salvemini + Anthony
Zukofsky + Soyoon Kim, SooJung Bae,
Cheng Peng, Christina Piwowarski + Ivy +
Andy + Leah + Geoff Weathersby + Megan
Rollins + Boaz & Ruth
“Rebuild the lives of men and
women who need a second
chance, providing skills
development and a
transitional job. Empower the
neighborhood we’re in”
Winner of the HuffPo JobRaising
Challenge Finished 4th of 74
organizations
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17. SVA + Richard Wilde + DSI + Cheryl Heller +
Sara Cornish + Marisa Salvemini + Anthony
Zukofsky + Soyoon Kim, SooJung Bae,
Cheng Peng, Christina Piwowarski + Ivy +
Andy + Leah + Geoff Weathersby + Megan
Rollins + Boaz & Ruth + Tony Scott + Casey
Landes + Jorge Roche + Chris Spark +
Ruth Cosby + Rosilyn Lincoln + John
Wilson Lincoln III (Peanut) + Inez Thornton +
Deborah Stanley + Fred Lloyd +
Duron Chavis @ SVADSI @Cheryl Heller

18. SVA + Richard Wilde + DSI + Cheryl Heller +
Sara Cornish + Marisa Salvemini + Anthony
Zukofsky + Soyoon Kim, SooJung Bae,
Cheng Peng, Christina Piwowarski + Ivy +
Andy + Leah + Geoff Weathersby + Megan
Rollins + Boaz & Ruth + Tony Scott + Casey
Landes + Jorge Roche + Chris Spark +
Ruth Cosby + Rosilyn Lincoln + John
Wilson Lincoln III (Peanut) + Inez Thornton +
Deborah Stanley + Fred Lloyd + Duron
Chavis Are we nuts? @ SVADSI @Cheryl Heller

19. Create: A plot
3. A place
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20. Creating is
place based.
Nature is always local
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21. Highland Park
3.9 miles, 11 minutes
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22. Highland Park*
3.9 miles, 11 minutes
Over 95% African American
Median household income about $25,000
Mostly low income singles, seniors, and single parents
Highland Park is in the center of 6 of the 7 census
blocks with the most number of returning folks from
prison
“There’s no place for fresh vegetables. The only stores
are corner stores that charge an arm and a leg.”
*2000 U.S. Census @ SVADSI @Cheryl Heller

23. Boaz & Ruth
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24. @ SVADSI @Cheryl Heller

25. “We want a community garden.”
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26. Co-creation
See, Map Envision Strategize, Engage,
Prototype Amplify
Observe Play
Inquire Create Test Attract
Explore Experiment Measure Adapt
Connect Define Accelerate Evaluate
Implement Teach
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27. In New York, we did our homework.
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28. HIGHLAND PARK - SURROUNDING AREA
Boaz & Ruth Deli Church Organization Daycare Salon Restaurant Fire Dept.
B&R Garden Supermarket Retail Doctor Office Gas Station School Fast Food Art/Entertainment
•Who Is Polluting the Highland Park?
Reported Environmental Releases from TRI Sources in 2002
Factories surrounding the highland park, Richmond, VA affect the environment of highland park.
1,042,265
PHILIP MORRIS USA INC. BL/LPF/TQAF
COGENTRIX OF RICHMOND INC. 145,761
PHILIP MORRIS USA INC. MFG. CENTER 101,015
XXON MOBIL CORP. RICHMOND TERMINAL 14,784
VENETIAN MARBLE INC. 11,162
J. W. FERGUSSON & SONS INC. 10,208
FLINT HILLS RESOURCES L.P. RICHMOND TERMINAL 8,716
SAMPSON COATINGS INC. 7,418
MEADWESTVACO-CPD PLANT 1 7,000
KINDER MORGAN OPERATING L.P. 5,493
Facility
Pounds
•2002 Rankings: Major Chemical Releases or Waste Generation in Highland Park, Richmond, VA.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Total environmental releases
Cancer risk score (air and water releases)
Noncancer risk score (air and water releases)
Air releases of recognized carcinogens
Air releases of recognized developmental toxicants
Air releases of recognized reproductive toxicants
•What Are the Major Pollutants?
Reported Environmental Releases from TRI Sources in 2002
Chemical name/ Pounds
A Richmond, VA Highland Park
Factory which emits a large amount pollution. NH
3
HCI
AMMONIA HYDROCHLORIC C10H14N2
Factory which emits average amount pollution. H2SO4
996,270 ACID NICOTINE
87,010
SULFURIC ACID CH3
116,358 80,400 TOLUENE
Factory which emits relatively small amount pollution. 16,522
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29. In Highland Park, we got to know each other.
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30. @ SVADSI @Cheryl Heller

31. @ SVADSI @Cheryl Heller

32. Created a vision, of big dreams, and a design.
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33. Start with one garden
First supply the firehouse
Inspire others to grow their own
Then start a green market
Grow the best tomatoes anywhere
Involve the elderly, and kids
And the people doing community service
Change the neighborhood
Make it beautiful, people will notice
They’ll say “wow”
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34. @ SVADSI @Cheryl Heller

36. @ SVADSI @Cheryl Heller

37. @ SVADSI @Cheryl Heller

38. @ SVADSI @Cheryl Heller

39. @ SVADSI @Cheryl Heller

40. Mapped our assets @ SVADSI @Cheryl Heller

41. ... created a
strategy and
schedule
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43. @ SVADSI @Cheryl Heller

44. The importance of identity
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45. @ SVADSI @Cheryl Heller

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47. HIGHLAND PARK
COMMUNITY GARDEN

48. We made commitments
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49. Kids will learn how our vegetables get to us. They’ll ask questions when they see adults involved, they’ll
follow along
The next generation will benefit, learn the importance of gardening, responsibility, health
The land becomes more productive, useful
We’ll change the face of the community
Engage the elderly in nursing homes
Engage the people who are doing community service as part of their rehabilitation.
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50. The plot X3, redux:
A plan,
a narrative,
a place
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51. An invitation:
April 27th, 2013
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52. HIGHLAND PARK
COMMUNITY GARDEN
April 27th, 2013.
Come to a garden party.
Bring your energy, seeds, shovels and
manure.
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53. Co-Create,
Richmond.
We’re only at the starting line.

54. @ SVADSI @Cheryl Heller

55. Thank you.
SVA + DSI + Sara + Marisa + Anthony + PC + Soyoon, SooJung, Cheng, Christina Ivy +
Andy + Leah + Geoff + Megan + Boaz & Ruth + Tony + Casey + Jorge + Chris + Ruth +
Rosilyn + Peanuts + Inez + Deborah + Fred
Cheryl Heller
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