The document discusses an EU Grundtvig program grant agreement. The program aims to provide learning opportunities for adults to improve skills and employability, and help address issues of an aging population. The specific grant agreement funds a training course in Italy to teach marketing and dissemination skills to adult educators. The course involved modules combining theory, group work, guest speakers and field trips to help participants improve dissemination of projects and consider working in European projects. Participants came from several European countries and benefited from improved language skills, new skills and networking opportunities from the intercultural experience.

1. Reference number for Grundtvig Training Database: AT-2012-328-001
Grant agreement 2012-2-IT2-GRU03-39771

2. Grant agreement 2012-2-IT2-GRU03-39771

3.  Grundtvig aims to provide adults with more ways to
improve their knowledge and skills, facilitate their
personal development and boost their employment
prospects. It also helps to tackle problems associated
with Europe’s ageing population.
It covers not only teachers, trainers, staff and
organisations working in the sector, but also learners
in adult education. These include relevant
associations, counselling organisations, information
services, policy-making bodies and others such as
NGOs, enterprises, voluntary groups and research
centres
Grant agreement 2012-2-IT2-GRU03-39771

4.  The objective of this Action is to help improve the
quality of lifelong learning by enabling persons
working in the field of adult learning, in the broadest
sense, or who are engaged in the in-service training of
such persons, to undertake a training course in a
country other than that in which they normally live or
work. In this way, participants are encouraged to
improve their practical teaching / coaching /
counselling / management skills and to gain a broader
understanding of adult learning in Europe. The course
concerned must have a strong European focus in
terms of the profile of trainers and participants
Grant agreement 2012-2-IT2-GRU03-39771

5.  Grundtvig course VALORISE OR VAPORISE - THE ESSENTIAL
aims to
OF DISSEMINATION AND MARKETING IN EU PROJECTS
support persons in the field of adult education
who mostly have no education in marketing or
product placement to improve their
dissemination activities or create a basis to start
working in European projects in general
Grant agreement 2012-2-IT2-GRU03-39771

6. The course was structured in five modules that had
combined theoretical input and practical exercise in the
form of group work, role plays, case studies as well as
field trips and guest speakers representing different
related areas (e.g. printing company, TV studio, radio,
graphic design, marketing, public relations, web
design…).
The working language was English
Grant agreement 2012-2-IT2-GRU03-39771

7.  Italy
 Romania
 Spain
 Finland
 Sweden
 Croatia
 Germany
 Slovenia
 Turkey
Grant agreement 2012-2-IT2-GRU03-39771

8.  Marketing and Dissemination
 ICT Dissemination
 Communication
 Social programme / Networking
 Linguistic and dissemination
 Challenge
Grant agreement 2012-2-IT2-GRU03-39771

9. Dissemination plan
of Dusty project
Preparation of
project newsletter
Grant agreement 2012-2-IT2-GRU03-39771

10. Grant agreement 2012-2-IT2-GRU03-39771

11. Grant agreement 2012-2-IT2-GRU03-39771
www.flags-and-anthems.com

12.  Language skills improved
 New dissemination skills acquired
 New friends and new possible partners acquired
 Intercultural experience
 Exchenge of best practise
Grant agreement 2012-2-IT2-GRU03-39771

13. Grant agreement 2012-2-IT2-GRU03-39771