Group 4 is proposing to open an "Anti-mỡ" restaurant that specializes in low-carb, healthy meals targeting students and office workers looking to diet. The restaurant will operate online and with a physical location serving meals 15-20 hours per day. Market research shows there are over 7 million potential customers in the target demographic willing to pay over 50,000 VND per meal. The business aims to attract new customers while retaining existing ones, expecting potential growth of 11% in the first year increasing to 15% in the second year. Key competitive advantages include providing organized low-carb menus, calculating meal calories, affordable high-quality ingredients, and good customer service.

1. Group 4
ĐinhNgọcHà
VũCẩmThi
ĐinhKiềuTrang
NguyễnHoàngMỹPhương
PhạmThịBảo Trang
TháiAnhHiệp
NguyễnThuThảo
1

2. 2

3. Diet
! 3

4. 4

5. “Anti-mỡ”was built for fulfillingbasic needs of modern life,
especially for young generation.
5

6. Basic rules of corporation
Businessform:Online , Restaurant Timeserver: 15-20 hours/day
6

7. Analysing reasons
Strengths
and
Opportunities
7

8. Market demand
8

9. Emerging Need !
9

10. Durability
Low-carb
cooking
class
Supply
Raw
Materials
Menu
updated
regularly
10

11. Market Size
Over 7 Millions
GDP per capital: 77-78 million/ year
Office staff
Target Customer
Willing to pay
more than
50.000VND/
meal
Salary
more than
10 million
VND
11

12. Student,35%
Femaleofficestaff,46%
Maleofficestaff,11%
Others,8%
THE PERCENTAGE OF PEOPLE WANTS TO DIET ACCORDING TO
DIFFERENT GROUPS
12

13. 0
2%
6.00%
10%
11% 12%
13%
14%
15%
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
0.16
0 3 6 9 12 15 18 21 24
Growthrate
Month
Potential growth
Potential growth
Estimated potential growth in next 2 years
In the1styear,potentialgrowthis expected to
peakat11%
Duringnextyear,this isbelieved toincreaseto
15%
Keep existing customers
and
Attract new customers
13

14. Market Structure
Suppliers
14

15. Competitors
15

16. 16

17. Competitive Advantages
 Provide logically and well-organized menufor all type of diet: Low-cab, Paleo,
Detox….
 Calculate calories for a recipe.
17

18. • Cheap inputresource.
• Green and quality-guarantedfood withbest supply.
• Nice view with modern decoration and equipped withcutting-
edgefacilities.
• Best customer service !
18

19. Low cost of marketing
 Easy access to customers viasocial
networks such asFacebook, Twitter,
Forum, etc..
 Give-awayevents.
 Brochures, posters, banners,..
 Make an offer with gym fitness center to
have discount for members.
19

20. Weaknesses and Threats
:
• Lack of capital
• Subtitued services appear
Solutions :
• Loan, capital mobilization, funding
from food companies.
• Developmarketing strategy
• Always update new menu for
customer
20

21. Summary
• Low-Cost
• Low – Risk
• Highrate of capital return
• Good growth rate
21

22. Thank you !
22