SlideShare a Scribd company logo
Background
Goals
Hambatan
AZZAHRA
General Buyer Persona
Sumarasok
Demographics
Media Sosial Apa yang bisa kita lakukan?
● Tidak tau jalan, sering tersesat
menuju ketempat wisata.
● Belum bekerja
● Sering pusing, kalo cucaca panas
● Tidak tau banyak tempat wisata
● Membuat brosur wisata
memasukan informasi denah
wisata yang jelas
● Membuat paket diskon bagi
pelajar/ mahasiswa
● Membuat tempat posko darurat
bagi wisatawan
● Promosikan makanan daerah
setempat
● Membuat event nagari bekerja
sama dengan pemda setempat
● Umur : 19 Tahun
● Jenis Kelamin : Perempuan
● Status : Lajang
● Alamat : Bukittingi
● Pekerjaan : Mahasiswa S1
● Hobi : Memasak, Travelling
● Aktif di media Instagram
● Aktif di WA
● Menyukai Wisata Arum Jeram
● Berwisata sambil Kuliner
● Bisa dipandu Pemandu Wisata yang Ramah dan
bertanggung jawab
● Wisata Murah Meriah
● Menyukai acara- acara tradisional tempat wisata.
Background
● Pekerjaan : Pegawai BUMN
● Income : 8 – 15 Juta/ bln
● Pendidikan Terakhir : S1
Informatika
● Hobi : Travelling
Demographics
Media Sosial
● Aktif di media Instagram
● Aktif di media Facebook
● Aktif di WA
Goals
● Suka berwisata alam yang indah
● Prefer tempat wisata yang ada Homestay nya
● Bisa berwisata dengan safety / terjamin keamanannya
contohnya : dalam wisata air
Hambatan
● Tidak ribet, dan praktis
● Tidak punya banyak waktu survei dimana
tempat wisata yang bagus
Apa yang Bisa Kita Lakukan?
● Team membuat paket wisata yang
menarik, simple dan jelas
● Aktif melakukan promosi di sosial
media : IG, Facebook, WA dll.
● Menyiapkan SDM unggul dalam
mengelola Objek Wisata
FATAN MAZRAT
General Buyer Persona
WISATA SIMARASOK
● Umur : 32 Tahun
● Jenis Kelamin : Laki-Laki
● Status : Sudah Menikah
● Alamat : Pekanbaru
Real Quotes
About goals, challenges, etc.
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Common Objections
Why wouldn’t they buy your
product/service?
● Your text here
● Your text here
● Your text here
● Your text here
Marketing Messaging
How can you describe your solution to have
the biggest impact on your persona?
● Your text here
● Your text here
Gabriel Mesa
Elevator Pitch/Bumper
Sticker
Sell your persona on your solution -
in a sentence or a few words!
● Your text here
● Your text here
● Your text here
● Your text here
General Buyer Persona
Abigail
Williams
Background & Demographics
Job? Career path? Family? Lifestyle?
Spending habits? Age? Income? Location?
Gender identity?
Age
Location
Gender
Education
Profession
Location
Lifestyle
B2B Marketing Buyer Persona
Technology/Social Media
Device preferences? Social media
platforms? Tech savvy?
Goals/Metrics/Motivations
Primary/secondary goals? Personal vs
professional goals? Top metrics they
track? Motivations?
Personality Traits
Introvert vs extrovert? Interested in trying
new things or likes consistency and brands
they trust?
Challenges
What does this person struggle with in
relation to meeting goals? What serves as
a roadblock for this person’s success?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Abigail
Williams
B2B Marketing Buyer Persona
Real Quotes
About goals, challenges, etc.
Common Objections
Why wouldn’t they buy your
product/service?
Marketing Messaging
How can you describe your solution to
have the biggest impact on your persona?
What resonates most with your persona?
Elevator Pitch/Bumper Sticker
Sell your persona on your solution - in a
sentence or a few words!
What can we do?
...to help our persona achieve their goals?
...to help our persona overcome their
challenges?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Julian Smith
BACKGROUND/ DEMOGRAPHICS
Job? Career Path? Family? Lifestyle?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
GOALS/ CHALLENGES
Cost savings? Value? Quality?
What problem does your product or
service solve?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
TECHNOLOGY/SOCIAL MEDIA
Device preferences? Social media
platforms? Communication
preferences?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
REAL QUOTES
Sell your persona on your solution - in a sentence or
a few words!
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Buyer persona description text here
B2B Marketing Buyer Persona
MARKETING MESSAGING
How can you describe your solution to have the biggest
impact on your persona? What resonates most with your
persona?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Joshua
Stevens
Demographics
Age? Income? Location? Gender identity?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Sales Buyer Persona
Background
Job? Career path? Family? Lifestyle?
Spending habits?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Communication/Schedule
Device preferences? Preferred
communication style (email vs call vs Slack
vs Zoom vs Loom…)? Working hours?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Goals/Metrics/Motivations
Primary/secondary goals? Personal vs
professional goals? Top metrics they
track? Motivations?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Personality Traits
Introvert vs extrovert? Straight shooter or
wants time to analyze and question?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Joshua
Stevens
What can we do?
...to help our persona achieve their goals?
...to help our persona overcome their
challenges?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Sales Buyer Persona
Challenges
What does this person struggle with in
relation to meeting goals? What serves as
a roadblock for this person’s success?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Real Quotes
About goals, challenges, etc.
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Common Objections
Why wouldn’t they buy your
product/service?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Marketing Messaging
How can you describe your solution to have
the biggest impact on your persona? What
resonates most with your persona?
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Elevator Pitch/Bumper Sticker
Sell your persona on your solution - in a sentence or a few words!
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
Lea
Blask
Skills
CRM
Coding
Software Knowledge
Background
— Job?
— Career path?
— Family?
— Lifestyle?
— Spending habits?
Your text here
Demographics
— Age?
— Income?
— Location?
— Gender identity?
Your text here
Technology/Social Media
Device preferences? Social
media platforms? Tech savvy?
Your text here
Goals/Metrics/Motivations
Primary/secondary goals? Personal
vs professional goals? Top metrics
they track? Motivations?
Your text here...
What can we do?
...to help our persona achieve their
goals? ...to help our persona
overcome their challenges?
Your text here...
Challenges
What does this person struggle with in relation
to meeting goals? What serves as a roadblock
for this person’s success?
Your text here...
Another skill
Real Quotes
About goals, challenges, etc.
Your text here...
Technology/Product Buyer Persona
Lea Blask
Common Objections
Why wouldn’t they buy
your product/service?
Your text here...
Marketing Messaging
How can you describe your solution
to have the biggest impact on your
persona? What resonates most
with your persona?
Your text here...
Elevator Pitch/Bumper
Sticker
Sell your persona on your solution
- in a sentence or a few words!
Your text here...
Technology/Product Buyer Persona

More Related Content

Similar to buyer persona simarasok.pptx

Travel Marketing in Quarantine Conditions
Travel Marketing in Quarantine ConditionsTravel Marketing in Quarantine Conditions
Travel Marketing in Quarantine Conditions
Kostas Kampakis
 
(Re)Discovering Your Brand's DNA
(Re)Discovering Your Brand's DNA(Re)Discovering Your Brand's DNA
(Re)Discovering Your Brand's DNA
DCG Arts
 
Marketing in the Digital Age
Marketing in the Digital AgeMarketing in the Digital Age
Marketing in the Digital Age
RecruitingDaily.com LLC
 
Jobs & Salaries For Advertising Graduates
Jobs & Salaries For Advertising GraduatesJobs & Salaries For Advertising Graduates
Jobs & Salaries For Advertising Graduates
Mike Sullivan
 
Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web MayeCreate Design
 
Developing your personal brand
Developing your personal brandDeveloping your personal brand
Developing your personal brand
Michael Rome
 
FITI CTPS Startup Workshop_Day 1
FITI CTPS Startup Workshop_Day 1FITI CTPS Startup Workshop_Day 1
FITI CTPS Startup Workshop_Day 1
Albert Weng
 
Online Marketing For Small Business
Online Marketing For Small BusinessOnline Marketing For Small Business
Online Marketing For Small Business
8 Seconds Pty Ltd
 
Video Production Brief
Video Production BriefVideo Production Brief
Video Production Brief
Venture Videos
 
Beyond Branding: Creating a Compelling Value Proposition
Beyond Branding: Creating a Compelling Value PropositionBeyond Branding: Creating a Compelling Value Proposition
Beyond Branding: Creating a Compelling Value Proposition
Anne Marie Segal
 
Creating a Resume & Portfolio That Pops
Creating a Resume & Portfolio That PopsCreating a Resume & Portfolio That Pops
Creating a Resume & Portfolio That Pops
Mandy Pennington
 
5 Secrets of Tech Marketing
5 Secrets of Tech Marketing5 Secrets of Tech Marketing
5 Secrets of Tech Marketing
Oomph, Inc.
 
How to create your strategy on 1 page
How to create your strategy on 1 pageHow to create your strategy on 1 page
How to create your strategy on 1 page
RESULTS.com
 
Portfolio Page
Portfolio PagePortfolio Page
Portfolio Page
DaCraziest1234
 
How To Create The Perfect Brand Positioning Statement Powerpoint Presentation...
How To Create The Perfect Brand Positioning Statement Powerpoint Presentation...How To Create The Perfect Brand Positioning Statement Powerpoint Presentation...
How To Create The Perfect Brand Positioning Statement Powerpoint Presentation...
SlideTeam
 
Dean r berry choosing a satisfying career revised 6 6-18
Dean r berry choosing a satisfying career revised 6 6-18Dean r berry choosing a satisfying career revised 6 6-18
Dean r berry choosing a satisfying career revised 6 6-18
Riverside County Office of Education
 
Marketing for Startups
Marketing for StartupsMarketing for Startups
Marketing for Startups
Kameel Vohra
 
Building an Ed Tech Brand. The Manipal ProLearn Story
Building an Ed Tech Brand. The Manipal ProLearn StoryBuilding an Ed Tech Brand. The Manipal ProLearn Story
Building an Ed Tech Brand. The Manipal ProLearn Story
Debajeet Das
 
CAREER PATHING AND CAREER PLANNING FOR GRADE 10
CAREER PATHING AND CAREER PLANNING FOR GRADE 10CAREER PATHING AND CAREER PLANNING FOR GRADE 10
CAREER PATHING AND CAREER PLANNING FOR GRADE 10
JULIENNE ROSE SABALLA
 

Similar to buyer persona simarasok.pptx (20)

Travel Marketing in Quarantine Conditions
Travel Marketing in Quarantine ConditionsTravel Marketing in Quarantine Conditions
Travel Marketing in Quarantine Conditions
 
(Re)Discovering Your Brand's DNA
(Re)Discovering Your Brand's DNA(Re)Discovering Your Brand's DNA
(Re)Discovering Your Brand's DNA
 
Marketing in the Digital Age
Marketing in the Digital AgeMarketing in the Digital Age
Marketing in the Digital Age
 
Jobs & Salaries For Advertising Graduates
Jobs & Salaries For Advertising GraduatesJobs & Salaries For Advertising Graduates
Jobs & Salaries For Advertising Graduates
 
Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web
 
Developing your personal brand
Developing your personal brandDeveloping your personal brand
Developing your personal brand
 
FITI CTPS Startup Workshop_Day 1
FITI CTPS Startup Workshop_Day 1FITI CTPS Startup Workshop_Day 1
FITI CTPS Startup Workshop_Day 1
 
Online Marketing For Small Business
Online Marketing For Small BusinessOnline Marketing For Small Business
Online Marketing For Small Business
 
Video Production Brief
Video Production BriefVideo Production Brief
Video Production Brief
 
Beyond Branding: Creating a Compelling Value Proposition
Beyond Branding: Creating a Compelling Value PropositionBeyond Branding: Creating a Compelling Value Proposition
Beyond Branding: Creating a Compelling Value Proposition
 
Creating a Resume & Portfolio That Pops
Creating a Resume & Portfolio That PopsCreating a Resume & Portfolio That Pops
Creating a Resume & Portfolio That Pops
 
5 Secrets of Tech Marketing
5 Secrets of Tech Marketing5 Secrets of Tech Marketing
5 Secrets of Tech Marketing
 
How to create your strategy on 1 page
How to create your strategy on 1 pageHow to create your strategy on 1 page
How to create your strategy on 1 page
 
Portfolio Page
Portfolio PagePortfolio Page
Portfolio Page
 
How To Create The Perfect Brand Positioning Statement Powerpoint Presentation...
How To Create The Perfect Brand Positioning Statement Powerpoint Presentation...How To Create The Perfect Brand Positioning Statement Powerpoint Presentation...
How To Create The Perfect Brand Positioning Statement Powerpoint Presentation...
 
Dean r berry choosing a satisfying career
Dean r berry choosing a satisfying careerDean r berry choosing a satisfying career
Dean r berry choosing a satisfying career
 
Dean r berry choosing a satisfying career revised 6 6-18
Dean r berry choosing a satisfying career revised 6 6-18Dean r berry choosing a satisfying career revised 6 6-18
Dean r berry choosing a satisfying career revised 6 6-18
 
Marketing for Startups
Marketing for StartupsMarketing for Startups
Marketing for Startups
 
Building an Ed Tech Brand. The Manipal ProLearn Story
Building an Ed Tech Brand. The Manipal ProLearn StoryBuilding an Ed Tech Brand. The Manipal ProLearn Story
Building an Ed Tech Brand. The Manipal ProLearn Story
 
CAREER PATHING AND CAREER PLANNING FOR GRADE 10
CAREER PATHING AND CAREER PLANNING FOR GRADE 10CAREER PATHING AND CAREER PLANNING FOR GRADE 10
CAREER PATHING AND CAREER PLANNING FOR GRADE 10
 

Recently uploaded

Scope Of Macroeconomics introduction and basic theories
Scope Of Macroeconomics introduction and basic theoriesScope Of Macroeconomics introduction and basic theories
Scope Of Macroeconomics introduction and basic theories
nomankalyar153
 
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
muslimdavidovich670
 
US Economic Outlook - Being Decided - M Capital Group August 2021.pdf
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfUS Economic Outlook - Being Decided - M Capital Group August 2021.pdf
US Economic Outlook - Being Decided - M Capital Group August 2021.pdf
pchutichetpong
 
how to sell pi coins on Bitmart crypto exchange
how to sell pi coins on Bitmart crypto exchangehow to sell pi coins on Bitmart crypto exchange
how to sell pi coins on Bitmart crypto exchange
DOT TECH
 
how to sell pi coins at high rate quickly.
how to sell pi coins at high rate quickly.how to sell pi coins at high rate quickly.
how to sell pi coins at high rate quickly.
DOT TECH
 
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...
beulahfernandes8
 
The new type of smart, sustainable entrepreneurship and the next day | Europe...
The new type of smart, sustainable entrepreneurship and the next day | Europe...The new type of smart, sustainable entrepreneurship and the next day | Europe...
The new type of smart, sustainable entrepreneurship and the next day | Europe...
Antonis Zairis
 
what is the future of Pi Network currency.
what is the future of Pi Network currency.what is the future of Pi Network currency.
what is the future of Pi Network currency.
DOT TECH
 
how to sell pi coins in South Korea profitably.
how to sell pi coins in South Korea profitably.how to sell pi coins in South Korea profitably.
how to sell pi coins in South Korea profitably.
DOT TECH
 
what is a pi whale and how to access one.
what is a pi whale and how to access one.what is a pi whale and how to access one.
what is a pi whale and how to access one.
DOT TECH
 
when will pi network coin be available on crypto exchange.
when will pi network coin be available on crypto exchange.when will pi network coin be available on crypto exchange.
when will pi network coin be available on crypto exchange.
DOT TECH
 
The secret way to sell pi coins effortlessly.
The secret way to sell pi coins effortlessly.The secret way to sell pi coins effortlessly.
The secret way to sell pi coins effortlessly.
DOT TECH
 
What price will pi network be listed on exchanges
What price will pi network be listed on exchangesWhat price will pi network be listed on exchanges
What price will pi network be listed on exchanges
DOT TECH
 
Isios-2024-Professional-Independent-Trustee-Survey.pdf
Isios-2024-Professional-Independent-Trustee-Survey.pdfIsios-2024-Professional-Independent-Trustee-Survey.pdf
Isios-2024-Professional-Independent-Trustee-Survey.pdf
Henry Tapper
 
how to sell pi coins in all Africa Countries.
how to sell pi coins in all Africa Countries.how to sell pi coins in all Africa Countries.
how to sell pi coins in all Africa Countries.
DOT TECH
 
The European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population agingThe European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population aging
GRAPE
 
where can I find a legit pi merchant online
where can I find a legit pi merchant onlinewhere can I find a legit pi merchant online
where can I find a legit pi merchant online
DOT TECH
 
Chương 6. Ancol - phenol - ether (1).pdf
Chương 6. Ancol - phenol - ether (1).pdfChương 6. Ancol - phenol - ether (1).pdf
Chương 6. Ancol - phenol - ether (1).pdf
va2132004
 
Webinar Exploring DORA for Fintechs - Simont Braun
Webinar Exploring DORA for Fintechs - Simont BraunWebinar Exploring DORA for Fintechs - Simont Braun
Webinar Exploring DORA for Fintechs - Simont Braun
FinTech Belgium
 
Which Crypto to Buy Today for Short-Term in May-June 2024.pdf
Which Crypto to Buy Today for Short-Term in May-June 2024.pdfWhich Crypto to Buy Today for Short-Term in May-June 2024.pdf
Which Crypto to Buy Today for Short-Term in May-June 2024.pdf
Kezex (KZX)
 

Recently uploaded (20)

Scope Of Macroeconomics introduction and basic theories
Scope Of Macroeconomics introduction and basic theoriesScope Of Macroeconomics introduction and basic theories
Scope Of Macroeconomics introduction and basic theories
 
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
 
US Economic Outlook - Being Decided - M Capital Group August 2021.pdf
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfUS Economic Outlook - Being Decided - M Capital Group August 2021.pdf
US Economic Outlook - Being Decided - M Capital Group August 2021.pdf
 
how to sell pi coins on Bitmart crypto exchange
how to sell pi coins on Bitmart crypto exchangehow to sell pi coins on Bitmart crypto exchange
how to sell pi coins on Bitmart crypto exchange
 
how to sell pi coins at high rate quickly.
how to sell pi coins at high rate quickly.how to sell pi coins at high rate quickly.
how to sell pi coins at high rate quickly.
 
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...
 
The new type of smart, sustainable entrepreneurship and the next day | Europe...
The new type of smart, sustainable entrepreneurship and the next day | Europe...The new type of smart, sustainable entrepreneurship and the next day | Europe...
The new type of smart, sustainable entrepreneurship and the next day | Europe...
 
what is the future of Pi Network currency.
what is the future of Pi Network currency.what is the future of Pi Network currency.
what is the future of Pi Network currency.
 
how to sell pi coins in South Korea profitably.
how to sell pi coins in South Korea profitably.how to sell pi coins in South Korea profitably.
how to sell pi coins in South Korea profitably.
 
what is a pi whale and how to access one.
what is a pi whale and how to access one.what is a pi whale and how to access one.
what is a pi whale and how to access one.
 
when will pi network coin be available on crypto exchange.
when will pi network coin be available on crypto exchange.when will pi network coin be available on crypto exchange.
when will pi network coin be available on crypto exchange.
 
The secret way to sell pi coins effortlessly.
The secret way to sell pi coins effortlessly.The secret way to sell pi coins effortlessly.
The secret way to sell pi coins effortlessly.
 
What price will pi network be listed on exchanges
What price will pi network be listed on exchangesWhat price will pi network be listed on exchanges
What price will pi network be listed on exchanges
 
Isios-2024-Professional-Independent-Trustee-Survey.pdf
Isios-2024-Professional-Independent-Trustee-Survey.pdfIsios-2024-Professional-Independent-Trustee-Survey.pdf
Isios-2024-Professional-Independent-Trustee-Survey.pdf
 
how to sell pi coins in all Africa Countries.
how to sell pi coins in all Africa Countries.how to sell pi coins in all Africa Countries.
how to sell pi coins in all Africa Countries.
 
The European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population agingThe European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population aging
 
where can I find a legit pi merchant online
where can I find a legit pi merchant onlinewhere can I find a legit pi merchant online
where can I find a legit pi merchant online
 
Chương 6. Ancol - phenol - ether (1).pdf
Chương 6. Ancol - phenol - ether (1).pdfChương 6. Ancol - phenol - ether (1).pdf
Chương 6. Ancol - phenol - ether (1).pdf
 
Webinar Exploring DORA for Fintechs - Simont Braun
Webinar Exploring DORA for Fintechs - Simont BraunWebinar Exploring DORA for Fintechs - Simont Braun
Webinar Exploring DORA for Fintechs - Simont Braun
 
Which Crypto to Buy Today for Short-Term in May-June 2024.pdf
Which Crypto to Buy Today for Short-Term in May-June 2024.pdfWhich Crypto to Buy Today for Short-Term in May-June 2024.pdf
Which Crypto to Buy Today for Short-Term in May-June 2024.pdf
 

buyer persona simarasok.pptx

  • 1. Background Goals Hambatan AZZAHRA General Buyer Persona Sumarasok Demographics Media Sosial Apa yang bisa kita lakukan? ● Tidak tau jalan, sering tersesat menuju ketempat wisata. ● Belum bekerja ● Sering pusing, kalo cucaca panas ● Tidak tau banyak tempat wisata ● Membuat brosur wisata memasukan informasi denah wisata yang jelas ● Membuat paket diskon bagi pelajar/ mahasiswa ● Membuat tempat posko darurat bagi wisatawan ● Promosikan makanan daerah setempat ● Membuat event nagari bekerja sama dengan pemda setempat ● Umur : 19 Tahun ● Jenis Kelamin : Perempuan ● Status : Lajang ● Alamat : Bukittingi ● Pekerjaan : Mahasiswa S1 ● Hobi : Memasak, Travelling ● Aktif di media Instagram ● Aktif di WA ● Menyukai Wisata Arum Jeram ● Berwisata sambil Kuliner ● Bisa dipandu Pemandu Wisata yang Ramah dan bertanggung jawab ● Wisata Murah Meriah ● Menyukai acara- acara tradisional tempat wisata.
  • 2. Background ● Pekerjaan : Pegawai BUMN ● Income : 8 – 15 Juta/ bln ● Pendidikan Terakhir : S1 Informatika ● Hobi : Travelling Demographics Media Sosial ● Aktif di media Instagram ● Aktif di media Facebook ● Aktif di WA Goals ● Suka berwisata alam yang indah ● Prefer tempat wisata yang ada Homestay nya ● Bisa berwisata dengan safety / terjamin keamanannya contohnya : dalam wisata air Hambatan ● Tidak ribet, dan praktis ● Tidak punya banyak waktu survei dimana tempat wisata yang bagus Apa yang Bisa Kita Lakukan? ● Team membuat paket wisata yang menarik, simple dan jelas ● Aktif melakukan promosi di sosial media : IG, Facebook, WA dll. ● Menyiapkan SDM unggul dalam mengelola Objek Wisata FATAN MAZRAT General Buyer Persona WISATA SIMARASOK ● Umur : 32 Tahun ● Jenis Kelamin : Laki-Laki ● Status : Sudah Menikah ● Alamat : Pekanbaru
  • 3. Real Quotes About goals, challenges, etc. ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Common Objections Why wouldn’t they buy your product/service? ● Your text here ● Your text here ● Your text here ● Your text here Marketing Messaging How can you describe your solution to have the biggest impact on your persona? ● Your text here ● Your text here Gabriel Mesa Elevator Pitch/Bumper Sticker Sell your persona on your solution - in a sentence or a few words! ● Your text here ● Your text here ● Your text here ● Your text here General Buyer Persona
  • 4. Abigail Williams Background & Demographics Job? Career path? Family? Lifestyle? Spending habits? Age? Income? Location? Gender identity? Age Location Gender Education Profession Location Lifestyle B2B Marketing Buyer Persona Technology/Social Media Device preferences? Social media platforms? Tech savvy? Goals/Metrics/Motivations Primary/secondary goals? Personal vs professional goals? Top metrics they track? Motivations? Personality Traits Introvert vs extrovert? Interested in trying new things or likes consistency and brands they trust? Challenges What does this person struggle with in relation to meeting goals? What serves as a roadblock for this person’s success? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here
  • 5. Abigail Williams B2B Marketing Buyer Persona Real Quotes About goals, challenges, etc. Common Objections Why wouldn’t they buy your product/service? Marketing Messaging How can you describe your solution to have the biggest impact on your persona? What resonates most with your persona? Elevator Pitch/Bumper Sticker Sell your persona on your solution - in a sentence or a few words! What can we do? ...to help our persona achieve their goals? ...to help our persona overcome their challenges? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here
  • 6. Julian Smith BACKGROUND/ DEMOGRAPHICS Job? Career Path? Family? Lifestyle? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here GOALS/ CHALLENGES Cost savings? Value? Quality? What problem does your product or service solve? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here TECHNOLOGY/SOCIAL MEDIA Device preferences? Social media platforms? Communication preferences? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here REAL QUOTES Sell your persona on your solution - in a sentence or a few words! ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Buyer persona description text here B2B Marketing Buyer Persona MARKETING MESSAGING How can you describe your solution to have the biggest impact on your persona? What resonates most with your persona? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here
  • 7. Joshua Stevens Demographics Age? Income? Location? Gender identity? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Sales Buyer Persona Background Job? Career path? Family? Lifestyle? Spending habits? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Communication/Schedule Device preferences? Preferred communication style (email vs call vs Slack vs Zoom vs Loom…)? Working hours? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Goals/Metrics/Motivations Primary/secondary goals? Personal vs professional goals? Top metrics they track? Motivations? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Personality Traits Introvert vs extrovert? Straight shooter or wants time to analyze and question? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here
  • 8. Joshua Stevens What can we do? ...to help our persona achieve their goals? ...to help our persona overcome their challenges? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Sales Buyer Persona Challenges What does this person struggle with in relation to meeting goals? What serves as a roadblock for this person’s success? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Real Quotes About goals, challenges, etc. ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Common Objections Why wouldn’t they buy your product/service? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Marketing Messaging How can you describe your solution to have the biggest impact on your persona? What resonates most with your persona? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Elevator Pitch/Bumper Sticker Sell your persona on your solution - in a sentence or a few words! ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here
  • 9. Lea Blask Skills CRM Coding Software Knowledge Background — Job? — Career path? — Family? — Lifestyle? — Spending habits? Your text here Demographics — Age? — Income? — Location? — Gender identity? Your text here Technology/Social Media Device preferences? Social media platforms? Tech savvy? Your text here Goals/Metrics/Motivations Primary/secondary goals? Personal vs professional goals? Top metrics they track? Motivations? Your text here... What can we do? ...to help our persona achieve their goals? ...to help our persona overcome their challenges? Your text here... Challenges What does this person struggle with in relation to meeting goals? What serves as a roadblock for this person’s success? Your text here... Another skill Real Quotes About goals, challenges, etc. Your text here... Technology/Product Buyer Persona
  • 10. Lea Blask Common Objections Why wouldn’t they buy your product/service? Your text here... Marketing Messaging How can you describe your solution to have the biggest impact on your persona? What resonates most with your persona? Your text here... Elevator Pitch/Bumper Sticker Sell your persona on your solution - in a sentence or a few words! Your text here... Technology/Product Buyer Persona