San Francisco passed the first ordinance in the nation banning unsolicited distribution of yellow pages. The ordinance aims to reduce environmental waste from unwanted yellow pages books. Phone book publishers have threatened legal challenges, arguing the ban violates their rights. Other cities like Seattle have opted for yellow page opt-out registries instead of outright bans.
ChemAxon’s consulting services has undergone substantial growth in the last several years. We now utilize talent from across the globe, servicing a wide range of project needs. From small short term solutions to mega-pharma project management, small-scale software integration/migration to customized product development. This presentation will cover some of the range of projects we are engaged in with some focus on a large web portal project we delivered for the European Lead Factory.
L'infografica descrive il posizionamento online delle aziende partecipanti a Living Kitchen 2015, il salone internazionale della Cucina che si terrà a Colonia dal 19 al 25 gennaio.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChemAxon’s consulting services has undergone substantial growth in the last several years. We now utilize talent from across the globe, servicing a wide range of project needs. From small short term solutions to mega-pharma project management, small-scale software integration/migration to customized product development. This presentation will cover some of the range of projects we are engaged in with some focus on a large web portal project we delivered for the European Lead Factory.
L'infografica descrive il posizionamento online delle aziende partecipanti a Living Kitchen 2015, il salone internazionale della Cucina che si terrà a Colonia dal 19 al 25 gennaio.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
4. SF bans unsolicited Yellow Pages drop-offs
Originally published 5/25/2011 in Seattle Times
The Associated Press
SAN FRANCISCO —
San Francisco has banned the unsolicited distribution of Yellow Pages with the first such ordinance in the
nation.
The San Francisco Chronicle reports that Mayor Ed Lee quietly signed the ban into law on May 19 to cut the
number of unwanted phone books being dropped into city neighborhoods.
San Francisco has banned the unsolicited distribution of Yellow Pages with the first such ordinance in the
nation. The Local Search Association, a commercial phone book industry trade group, has threatened to sue,
saying the ban violates its members' rights. David Chiu, president of the city's Board of Supervisors, said the
ban was needed because the unsolicited books degraded the environment and blighted neighborhoods.
The law is scheduled to take effect next year and will bar companies from leaving unsolicited books
on porches without the permission of the residence or business. Seattle passed an ordinance last year that
created a registry that allows residents to opt-out of receiving the books. A federal judge this month upheld the
ordinance after a challenge from publishers.
5. SustainableBusiness at Matter Network
Wed Jun 15, 2011 9:13am EDT
Just weeks after San Francisco In October, 2010, Verizon asked the
passed a law stopping the automatic PUC to waive the existing requirement
delivery of telephone books, California to deliver residential white pages in
regulators approved Verizon's request print format. The company noted that
to end deliveries of printed white Verizon significant human and natural
pages statewide. Ends White resources are expended annually to
Pages print and automatically distribute
The decision to go digital with directories to customers who may not
residential listings is expected to save want or use them.
an estimated 1,870 tons of material
from California's waste stream. "The PUC's decision to allow Verizon
to end the automatic delivery of
Verizon will continue to print and residential white pages listings is good
distribute the government white news for California consumers and the
pages, the Yellow Pages and business Customers environment," says Tim
listings. must McCallion, president of Verizon's West
opt-in region.
The California Public Utilities
Commission granted Verizon's request An estimated 5 million trees are cut
to provide customers with an down each year to create white pages
online, electronic version of the white phone books, according to
pages. Customers also can continue BanthePhoneBook.org.
to receive the traditional printed Furthermore, only 22 percent of
volume by request. Or they can recipients recycle their phone
request a free CD-ROM directory of books, which are thought toOnly 22%
add
residential listings. 660,000 tons of waste to US landfills
recycled their
each year. books
6. Judge's ruling lets Seattle residents opt out of receiving
yellow pages
Originally published Monday, May 9,2011 at 11:43AM
By Lynn Thompson
Seattle Times staff reporter
A federal judge on Monday refused to halt a new service that allows Seattle residents to opt out of receiving yellow pages. U.S. District Court
Judge James L. Robart denied a preliminary injunction sought by yellow-pages publishers who say the Seattle ordinance violates their first
amendment rights.
The judge has yet to rule on the underlying lawsuit. In his decision, Robart wrote that Dex Media West, SuperMedia LLC and the Yellow Pages
Association (now known as the Local Search Association) failed to demonstrate
the merits of their free-speech claims. The judge also said there was a competing public interest in wanting to reduce waste and prevent
unwanted books from being deposited on private property. The two publishers and the industry association sued the city of Seattle in November
after the City Council approved an ordinance that allows residents to opt out of yellow-pages deliveries.
The law imposes a 14-cent fee for every book delivered. The companies can also be fined up to $125 if they deliver books to someone who has
used the city website, www.seattle.gov/stopphonebooks, to opt out at least 30 days before the scheduled delivery.
Since the city's launch of the website Thursday, 14,000 households and businesses have opted out of receiving 85,000 books, said Seattle Public
Utilities spokesman Andy Ryan. The city law is believed to be the first of its kind in the nation.
City Councilmember Mike O'Brien praised the ruling, saying that city residents were tired of getting directories they didn't want and the city was
paying high costs to recycle them. He said 2 million yellow-pages books are recycled in Seattle each year at a cost of $350,000.
The yellow-pages publishers argued that their own voluntary opt-out site made the city law redundant and unnecessary.
"Singling out the Yellow Pages industry for discriminatory regulations and fees threatens not only our industry, but every other publisher the
government decides to silence," said Neg Norton, president of the Local Search Association.
Lynn Thompson: 206-464-8305 or lthompson@seattletimes.com
7. Opt-out period for 2012 distribution of Yellow Pages™ directory in Vancouver closing on December 9, 2011
VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 16, 2011) - Yellow Pages Group (YPG) reminds Vancouver
residents that they have until Friday, December 9, 2011 to opt-out of receiving their 2012 Yellow Pages print directory, to be
distributed beginning in January 2012 in the Vancouver area. In order to ensure that the Yellow Pages™ directory is
delivered only to those who wish to receive them, Yellow Pages Group encourages Canadians who do not wish to receive
the directory at their homes to opt-out of the delivery list through Yellow Pages Group's Custom Delivery Program. In a few
minutes, residents can easily remove their names from the print directory delivery list.
"As our company continues its digital transformation from print to online, Canadians can search local businesses near them
online on a variety of platforms with YellowPages.ca™, our mobile app and, of course, with our print directory," said Nicolas
Gaudreau, Vice President Digital Media Acquisition and Retention at Yellow Pages Group. "Even with the availability of
digital alternatives, the Yellow Pages print directory remains an effective way to reach consumers, since 1 out of 2
Canadians still consult a print directory once per month to find a business near them.―
Vancouver households can easily opt-out of their Yellow Pages directory delivery online at http://www.ypg.com/delivery or by
contacting Yellow Pages Group's Distribution Call Centre at 1-800-268-5637. Residential directories ("white pages") used to
find personal phone numbers, which are available upon request in the Vancouver region, can also be obtained online
http://www.ypg.com/delivery or by contacting Yellow Pages Group's Distribution Call Centre.
Yellow Pages directory content is readily available online at YellowPages.ca™ and Canada411.ca™ or through the Yellow
Pages mobile application, downloaded over 3 million times and which represents 30% of all digital searches across the
Yellow Pages Group network of properties. This mobile application is available on Blackberry®, Apple iPhone™, Apple
iPad™, Google™ Android™ and Windows Phone 7™ at www.yellowpages.ca/mobile.
Commitment to the Environment
YPG encourages waste reduction and recycling efforts across Canada. The company has proactively reduced its directory
paper consumption by 25% over the last two years through distribution and manufacturing initiatives. YPG also works with
provincial recycling councils nationwide and regularly reminds Canadians to recycle their old directories as part of regular
municipal recycling pickup once the new ones arrive at their doorstep. Outdated print directories have one of the highest
material recycling rates in Canada, compared to other materials.
8. It’s an end to an Era…
Where do you turn?
What about the Search Bot Giants?
9. I-Phone, Android location-logging feature sparks privacy concerns …Called for formal
Updated 4/25/2011 9:49 AM
Congressional
By Byron Acohido, USA TODAY investigation of Apple
and Goggle
Revelations about how Apple iPhones and Google Android phones keep precise track of each user’s whereabouts every day is sending shock
wavesthroughthe tech and privacy communities. Sen. Al Franken, D-Minn., and Rep. Edward Markey, D-Mass, sent separate letters late last week to Apple
CEO Steve Jobs asking him to supply details about how and why iPhones and iPads compile and store detailed time-stamped logs of each user’s location.
And Markey on Saturday called for a formal congressional investigation of both Apple and Google. ―Unprotected personal location information could
be a treasure trove for troublemakers,‖ says Markey. The letters to Jobs came after two British researchers, Alasdair Allan and Pete Warden, revealed their
discovery of a location-logging mechanism quietly introduced by Apple for iPhones and iPads in early- to mid-2010. On Friday, Google came under scrutiny.
…makes it
The Guardian disclosed the existence of a similar location-logging feature on Android phones, a discovery made by a Swiss researcher, Magnus Eriksson;
and the Wall Street Journal verified evidence gathered by Los Angeles-based researcher Samy Kamkar, showing how most Android phones worldwide super easy
have been actively sending GPS location coordinates, as well as the coordinates of any nearby WiFi networks, back to Google for at least the past six to come up
months. Apple did not respond to interview requests. Google’s senior manager of public affais, Chris Gaither, said the company is not doing interviews. with
Instead, the search giant issued a brief statement confirming that location data is being transmitted back to Google servers but asserting that it refrains from schemes to
tracing such data to specific individuals. Meanwhile, the tech and privacy communities are abuzz with discussions. One big risk for Apple patrons is if your spy on
iPhone or iPad is lost or stolen, says IDC applications development analyst Al Hilwa. “It makes it super easy to come up with schemes to spy on users
users, such as people spying on spouses or bosses spying on Apple and Google are in an intense competition to dominate one of tech’s hottest new
sectors: services pivoting around knowing the precise location of the consumer. Revenue derived from so-called location-based services are expected to
swell to $8.3 billion by 2014, up from $2.6 billion in 2010, according to tech industry research firm, Gartner. Allan, the British researcher, last week stumbled
upon a file stored on the hard drive of his MacBook laptop containing 29,000 time-stamped locations—a log of everywhere he had traveled in the previous
300 days. The file originated on his iPhone and was automatically copied to his laptop when he synced the two devices. Alan’s research
partner, Warden, created a software application that plots the time-stamped location data on an interactive map. The application is simple to download and …even if
free to use by any Mac owner. Warden is working on a version for people who sync iPhones to Windows PCs. ―We don’t know exactly what triggers the
logging,‖ says Warden. ―We see logging happening with intervals as frequent as every couple of minutes to much longer, and we don’t know what the you don’t
pattern is.‖It is not clear whether Apple intends to somehow make this data available to location-base marketeers. Location data is being increasingly used own an
to personalize online ads, to help parents keep track of their teens, and to help prevent mobile payment scams, says Chenxi W ang, cybersecurity analyst at
Forrester Research. ―None of these scenarios justify storing a year’s worth of location data,‖ says Wang. ―It continues to surprise me how companies always Android
elect the privacy-invasive features as default.‖ Kamkar, the Los Angeles researcher, says he has discovered that all recently purchased Android phones are phone, but,
set up to continually report specific GPS coordinates as well as the coordinates of WiFi networks in nearby homes and businesses back to Google. He says
Google can correlate timing and frequency of phone usage to pinpoint an Android owner’s home address. ―If your phone is at the same location during night your
hours, they know where you live,‖ says Kamkar. “If your phone location is on the move, they can guess that you’re in a car and even calculate how neighbor
fast your car is moving.‖ Kamkar says Android handsets also continually track coordinates of any nearby WiFi systems, even those that are encrypted. ―If
you have an Android phone, Google knows where you are,‖ says Kamkar. “Even if you don’t own an Android phone, but your neighbor does, Google does, Gog
can triangulate who you are by tracking your wireless network.” The only way to disable such tracking by your Android phone is to disable the GPS gle can
and Wireless functions, he says. But most people, especially those under 30, aren’t apt to disable cutting-edge features, says Fran Maier, president of
TRUSTe, which certifies website privacy programs. On Wednesday , TRUSTe plans to release survey results showing 44% of 18- to 20-year-olds say they triangulate
feel secure and in control when using their mobile devices. ―Privacy is a big deal now, even among younger people,‖ says Maier. ―But they believe they’re who you
smarter and more adept at managing their information than older people.‖ Even so, Sen. Franken notes in his letter to Jobs that ―there are numerous ways‖
location data ―can be abused by criminals and bad actors.‖ And Rep. Markey asks Jobs if he is concerned about how the ―wide array of precise location data are by
logged by these devices can be used to track minors, exposing them to potential harm.‖ Tech analysts and privacy experts say Google is likely to face tracking
similar questions. ―There appears to be this enormous industry operating behind closed doors with business models premised on the collection of massive
amounts of detailed information,‖ says Hilwa. ―Only governmental regulatory bodies can inject sanity back into this state of affairs your
wireless
network.
10. Apple, HTC, Samsung, Motorola, AT&T, Sprint, T-Mobile and Carrier IQ
Sued in Delaware Federal Court in Cell Phone Tracking Software Scandal
WILMINGTON, Del., Dec. 2, 2011 /PRNewswire/
The law firms of Sianni & Straite LLP of Wilmington, DE, Eichen Crutchlow Zaslow & McElroy LLP of Edison, NJ, and Keefe
Bartels L.L.C. of Red Bank, NJ, have today filed a class action complaint in Federal Court in Wilmington, Delaware related to
the unprecedented breach of the digital privacy rights of 150 million cell phone users. The complaint asserts that three cell
phone providers (T-Mobile, Sprint and AT&T) and four manufacturers of cell phones (HTC, Motorola, Apple and Samsung)
violated the Federal Wiretap Act, the Stored Electronic Communications Act, and the Federal Computer Fraud and Abuse
Act.
The carriers and manufacturers were caught last month willfully violating customers' privacy rights in direct violation of federal
law. A technology blogger in Connecticut discovered that software designed and sold by California-based Carrier IQ, Inc.
was secretly tracking personal and sensitive information of the cell phone users without the consent or knowledge of the
users. On Nov. 30, 2011, the United States Senate Committee on the Judiciary said in a letter to Carrier IQ that "these
actions may violate federal privacy laws." It added, "this is potentially a very serious matter."
David Straite, one of the attorneys leading the action, noted "this latest revelation of corporate America's brazen disregard for
the digital privacy rights of its customers is yet another example of the escalating erosion of liberty in this country. We are
hopeful that the courts will allow ordinary customers the opportunity to remedy this outrageous breach." Steve Grygiel, co-
counsel for the proposed class, agreed: "anyone who cares at all about their personal privacy, or the broader constitutional
right to privacy, ought to care and care a great deal about this case." Barry Eichen added, "today's comment from Larry
Lenhart, CEO of Carrier IQ, that his software is somehow good for consumers starkly demonstrates what is at stake.―
A copy of the Class Action Complaint in Pacilli v. Carrier IQ, Inc. can be viewed on the Firms' websites at
www.siannistraite.com, www.keefebartels.com, and www.njadvocates.com.
Plaintiffs are represented by Sianni & Straite LLP, a Delaware-based litigation firm with a branch office in New York, Keefe
Bartels LLC, a New Jersey-based plaintiffs' rights trial law firm, and Eichen Crutchlow Zaslow & McElroy LLP, a leading
plaintiffs firm with three offices in New Jersey.
11. So what about “old school” advertising:
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markets
Billboards: Typical minimum investment of $4,350/mo plus production, minimum 3
months
Newspaper: As much as $1,500 for a one-time one day, 1/4 page ad depending on
color and edition
Direct Mail: Between $700-$2,000 per mailer that’s less and less effective
Television Ads: $15,000 for one 30-second spot in Seattle’s airing of American Idol -
plus production, dark the next 364 days
Radio Ads: $250-$1,500 for one 30-second drive time Ad.
eMarketing: From $200-$1,200+ per month for ongoing SEO, ad management, etc…
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What are your alternatives?
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Business Category Up to 7 Up to 4 Up to 3 Up to 2
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Alpha Clicks Yes Yes Yes Yes
Info Clicks Yes Yes Yes NO
Paragraphs Up To 5 Up To 2 Only 1 NONE
Pictures Up to 15 Up to 6 Up To 3 NONE
Graphics Up To 9 Up To 3 Up To 1 NONE
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Super Cube Ad Yes Yes Yes NO
Tower Ad 200 x 1200 200 x 240 NO NO