2. Ryan was born on
October 7, 1998, in
Eagle Lake, Texas.
Growing up, his early
exposure to YouTube
sparked a passion
that would soon
define his career.
4. YOUTUBER
• Trahan started his YouTube
channel on January 21, 2012.
• Trahan creates eclectic content,
ranging from Tesla races to
outdoor camping.
• Trahan's YouTube channel reached
14.6 million subscribers.
• Trahan was the winner of the "First
Person" category at the 2023 13th
Streamy Awards
5. ENTREPRENEUR
• Trahan has founded multiple
businesses, including Neptune
Bottle and his clothing line Howdy
Howdy.
• Neptune Bottle is a company that
operates in the Food & Beverages
industry. It employs 1-5 people and
has $1M-$5M of revenue. The
company is headquartered in
Houston, Texas.
7. NEPTUNE BOTTLE
Neptune Water Bottle as a collaboration
between Ryan Trahan and the company
Neptune Bottle.
Feature
s
• Durable Construction
• Sleek Design
• Eco-Friendly
• Convenient Usage
• Hydration Tracking
8. A hydration vessel designed to
defend our oceans by replacing
single-use plastics, one bottle at
a time
They believe your simple actions create a
ripple effect that can change the world for
the better! You can help us protect our
oceans' future by replacing single-use
plastics with products that are made to last.
9.
10. DTC CLOTHING LINE
In 2020, he launched Direct-to-
Consumer (DTC) clothing line. In 2023,
he started Howdy Howdy.
Product
Range:
T-shirts, hoodies, hats, and other apparel
items
Online
Presence:
Official website, social media channels,
and e-commerce platforms where
products are sold.
11. RECENT PRODUCT
DEVELOPMENT
JOYRIDE (low-sugar sour strips)
• Launched in February 2024
• First-of-its-kind in the market
• Four flavors: strawberry, green apple, blue
raspberry, and pink lemonade
• Available in a limited quantity launch pack
on JOYRIDE's website
12. RYAN
TRAHAN'S
SUCCESS
STORY ON
YOUTUBE
Started by documenting his track
and field aspirations on YouTube.
Shifted to challenge-style videos,
finding initial success with a garage
sale video.
Gained fame with the "Penny to X"
series, where he turned a penny
into increasingly valuable items
through creative bartering and
challenges.
Continued to push boundaries with
ambitious challenges like traveling
across the US on one penny and
spending 100 days in the Metaverse.
13. RYAN TRAHAN'S
SUCCESS STORY
ON YOUTUBE
His engaging thumbnails and
editing style gained recognition
within the creator community.
Today
Trahan boasts over 14.5 million
subscribers and 2.7 billion video
views.
He continues to experiment with
new formats and remains a
prominent figure in the YouTube
creator landscape.
14. RYAN TRAHAN'S
SUCCESS STORY
ON YOUTUBE
Reading a wall: After hitting a
significant milestone of 2 million
subscribers, Ryan's channel growth
stalled. He faced a decrease in
views and a plateau in subscriber
numbers
Burnout: The pressure to
constantly produce content and
maintain his audience's
engagement led to creative
exhaustion and burnout.
Feeling stuck: He attributed this to a
lack of innovation and a feeling of
being stuck in a formula that wasn't
working anymore.
RYAN
TRAHAN'S
FAILURE
STORY
