This document discusses new business opportunities presented by the Gutenberg editor on WordPress. It contrasts the pre-Gutenberg era, where WYSIWYG was limited and the developer space was crowded, with the new Gutenberg era. The Gutenberg era provides opportunities for content creators to build new formats like user guides and videos. Developers can create new solutions or extend Gutenberg. Businesses gain access to a huge user base and can develop new custom solutions and migrate existing websites to Gutenberg.