Business of choice Name: The Dragon Warrior Noodle Restaurant Purpose: The objective of this project is to (1) understand what challenges that service businesses/organizations have been facing during the COVID-19 pandemic, and (2) what actions and efforts that they have undertaken to stay engaged and connected with their customers. While many service businesses/organizations, small and large, have been adversely impacted by the pandemic, those services whose provision, delivery, and consumption cannot be easily shifted to an online format (e.g., travel and tourism, healthcare services, personal care services, etc.) have been arguably hardest hit. Therefore, it is important to study how these service businesses and organizations tackle the challenges and what best practices that we can learn from them. Due Dates: Instructions: Working in groups, select a local service business in your community. Examples of a service business include daycare centers, grocers, retailers, restaurants, Airbnb, and Uber Easts. It can also be a not-for-profit organization that provides services (e.g., student clubs at UTRGV). Schedule a phone interview or a Zoom interview with the owner or an employee within the business or organization to learn about what challenges that they are facing during the pandemic and what actions and efforts that they have taken to tackle the challenges. Important Notes: · Please ensure that you take notes with details during the interview. · Although recording of the interview is not necessary, having the interview recorded will allow you to fill in the blanks in case your notes are not complete. If you would like to record the interview, then you must ask for permission to record before starting the interview. If not permitted, then please do not record the interview. · In-depth interviews usually take about 30-45 minutes to complete. Short interviews (e.g., less than 15 minutes) is less likely to generate useful insights. Below are the suggested questions for the interview. 1. As a business owner (or an employee within this business/organization), what are the challenges that you have experienced or are still experiencing during the COVID-19 pandemic? (ask probing questions when necessary) 2. How do you tackle these challenges? (ask probing questions when necessary) 3. What actions did you take to stay connected with your customers when lockdowns were implemented? 1 4. Are you taking a different approach to engaging your customers now that social distancing and other preventive measures have been somewhat relaxed? (ask probing questions when necessary) 5. Do you see any business opportunities arising from this challenging time? (ask probing questions when necessary) 6. Is there anything else that you would like to share? Based on your interview results, submit two assignments: Assignment #1: Interview responses. This assignment will be a summary of the interviewee’s responses to the each of the interview question a ...

1. Business of choice Name: The Dragon Warrior Noodle
Restaurant
Purpose: The objective of this project is to (1) understand what
challenges that service businesses/organizations have been
facing during the COVID-19 pandemic, and (2) what actions
and efforts that they have undertaken to stay engaged and
connected with their customers. While many service
businesses/organizations, small and large, have been adversely
impacted by the pandemic, those services whose provision,
delivery, and consumption cannot be easily shifted to an online
format (e.g., travel and tourism, healthcare services, personal
care services, etc.) have been arguably hardest hit. Therefore, it
is important to study how these service businesses and
organizations tackle the challenges and what best practices that
we can learn from them.
Due Dates:
Instructions: Working in groups, select a local service business
in your community. Examples of a service business include
daycare centers, grocers, retailers, restaurants, Airbnb, and
Uber Easts. It can also be a not-for-profit organization that
provides services (e.g., student clubs at UTRGV). Schedule a
phone interview or a Zoom interview with the owner or an
employee within the business or organization to learn about
what challenges that they are facing during the pandemic and
what actions and efforts that they have taken to tackle the
challenges.
Important Notes:
· Please ensure that you take notes with details during the
interview.
· Although recording of the interview is not necessary, having
the interview
recorded will allow you to fill in the blanks in case your notes

2. are not complete. If you would like to record the interview, then
you must ask for permission to record before starting the
interview. If not permitted, then please do not record the
interview.
· In-depth interviews usually take about 30-45 minutes to
complete. Short interviews (e.g., less than 15 minutes) is less
likely to generate useful insights.
Below are the suggested questions for the interview.
1. As a business owner (or an employee within this
business/organization), what are
the challenges that you have experienced or are still
experiencing during the
COVID-19 pandemic? (ask probing questions when necessary)
2. How do you tackle these challenges? (ask probing questions
when necessary)
3. What actions did you take to stay connected with your
customers when
lockdowns were implemented?
1
4. Are you taking a different approach to engaging your
customers now that social distancing and other preventive
measures have been somewhat relaxed? (ask probing questions
when necessary)
5. Do you see any business opportunities arising from this
challenging time? (ask probing questions when necessary)
6. Is there anything else that you would like to share?
Based on your interview results, submit two assignments:
Assignment #1: Interview responses. This assignment will be a
summary of the interviewee’s responses to the each of the
interview question as well as any additional comments that s/he
shares during the interview.
Assignment #2: Written report. This assignment will be a
written a report (6-8 page long, double-spaced, 1-inch margin
on all sides, Times New Roman and font size 12, and APA
format) that includes the following sections:

3. 1. Introduction, name of the business/organization, description
and person interviewed. If the interviewee does not want to use
his/her real name, then please use a fictitious name in the
report.
2. The target market(s) of the business/organization.
3. Marketing mix: the business’/organization’s current
product/service, price, place,
and promotions.
4. The actions and efforts that the business/organization have
taken or is currently
taking to tackle the challenges and stay connected with their
customers.
5. Your recommendation of what the business/organization
should do in addition to
the actions and efforts that they are currently undertaking.
2
SERVICE-LEARNING PROJECT
You will work in groups of 4 students (some students may be in
a group of 5) to complete a service-learning project. The project
is 150 points in total. Please carefully follow the project
instruction and submit your work on time. When your work is
ready for submission, you must first ensure you are not
committing plagiarism, and only then upload your completed
assignment. I will check your assignments for plagiarism. Do
not email your assignments to me; you will receive no credit for
emailed assignments. The objective of this project is to (1)
understand what challenges that service
businesses/organizations have been facing during the COVID-19
pandemic, and (2) what actions and efforts that they have
undertaken to stay engaged and connected with their customers.
While many service businesses/organizations, small and large,
have been adversely impacted by the pandemic, those services
whose provision, delivery, and consumption cannot be easily

4. shifted to an online format (e.g., travel and tourism, healthcare
services, personal care services, etc.) have been arguably
hardest hit. Therefore, it is important to study how these service
businesses and organizations tackle the challenges and what
best practices that we can learn from them.
Instructions: Working in groups, select a local service business
in your community. Examples of a service business include
daycare centers, grocers, retailers, restaurants, Airbnb, and
Uber Easts. It can also be a not-for-profit organization that
provides services (e.g., student clubs at UTRGV). Schedule a
phone interview or a Zoom interview with the owner or an
employee within the business or organization to learn about
what challenges that they are facing during the pandemic and
what actions and efforts that they have taken to tackle the
challenges. Important Notes: • Please ensure that you take notes
with details during the interview. • Although recording of the
interview is not necessary, having the interview recorded will
allow you to fill in the blanks in case your notes are not
complete. If you would like to record the interview, then you
must ask for permission to record before starting the interview.
If not permitted, then please do not record the interview. • In-
depth interviews usually take about 30-45 minutes to complete.
Short interviews (e.g., less than 15 minutes) is less likely to
generate useful insights. Below are the suggested questions for
the interview.
1. As a business owner (or an employee within this
business/organization), what are the challenges that you have
experienced or are still experiencing during the COVID-19
pandemic? (ask probing questions when necessary)
2. How do you tackle these challenges? (ask probing questions
when necessary)
3. What actions did you take to stay connected with your
customers when lockdowns were implemented?
4. Are you taking a different approach to engaging your
customers now that social distancing and other preventive

5. measures have been somewhat relaxed? (ask probing questions
when necessary) 5. Do you see any business opportunities
arising from this challenging time? (ask probing questions when
necessary)
6. Is there anything else that you would like to share?
Based on your interview results, submit two assignments:
Assignment #1: Interview responses. This assignment will be a
summary of the interviewee’s responses to the each of the
interview question as well as any additional comments that s/he
shares during the interview. Assignment #2: Written report.
This assignment will be a written a report (6-8 page long,
double-spaced, 1-inch margin on all sides, Times New Roman
and font size 12, and APA format) that includes the following
sections: 1. Introduction, name of the business/organization,
description and person interviewed. If the interviewee does not
want to use his/her real name, then please use a fictitious name
in the report.
COVID-19 and the impact on service business and organizations
1
COVID-19 and the impact on service business and organizations
8MARK 6350 Service-Learning Project Written Report
Group Members:
Date:
Abstract Comment by Xiaojing Sheng: The abstract should be
one paragraph of between 150 and 250 words.
Keywords: [Click here to add keywords.] Comment by
Xiaojing Sheng: Add four or five keywords.
MARK 6350 Service-Learning Project Written Report
Introduction Comment by Xiaojing Sheng: Provide an overall
summary of the project here.

6. Target Market Comment by Xiaojing Sheng: Describe the target
market of the service business/organization that you chose for
the project.Marketing Mix Comment by Xiaojing Sheng:
Describe the service business’/organization’s marketing
mix.Customer Engagement Actions and Efforts During the
COVID-19 Pandemic Comment by Xiaojing Sheng:
Describe the service business’s/organization’s customer
engagement actions and efforts during the
pandemic.Recommendations Comment by Xiaojing Sheng:
Present your recommendations.
References
Last Name, F. M. (Year). Article Title. Journal Title, Pages
From - To.
Last Name, F. M. (Year). Book Title. City Name: Publisher
Name.Appendix Comment by Xiaojing Sheng: Include
interview question and response here in the appendix.
Interview Responses
Group Members:
Interview Date:

7. 1. As a business owner (or an employee within this
business/organization), what are the challenges that you have
experienced or are still experiencing during the COVID-19
pandemic? (ask probing questions when necessary)
1. How do you tackle these challenges? (ask probing questions
when necessary)
1. What actions did you take to stay connected with your
customers when lockdowns were implemented?
1. Are you taking a different approach to engaging your
customers now that social distancing and other preventive
measures have been somewhat relaxed? (ask probing questions
when necessary)
1. Do you see any business opportunities arising from this
challenging time? (ask probing questions when necessary)
1. Is there anything else that you would like to share?
2