The Deutsche Telekom Laboratories Business Model Kit provides tools for conducting business modeling sessions, including example and challenger cards, instruction cards, and framework sheets. It facilitates the brainstorming process by guiding teams through user experience, revenue models, and strategic planning. The kit supports capturing and clustering ideas to help teams determine the most viable business strategy.

1. Deutsche Telekom Laboratories
Business model kit.
What‘s in the box?
Playground
Quick-Start Guide
Example Cards Challenger Cards
Instruction Cars
Refinement Sheets
Sticky Notes + Pens

2. Deutsche Telekom Laboratories
Business model kit.
Preparing A Business Modeling Session.
Place the Playground on the
tabel
1
2
Place Example
Cards
on the
Playground
3
Place Challenger Cards on the
‘Playground’
Place Instruction Cards on the
table
4
5
Hand Sticky-Notes & Pens’ to all
participants

3. Deutsche Telekom Laboratories
Business model kit.
Business Modeling Process.
 User Experience
 Channels
 Revenue Models
 Company
Capabilities &
Activities
 Resources
 Partners
 Cost
 Value
Proposition
 Customer
Segments
 Consolidat
e ideas
 Select
business
stragegy
 Refinein
g ideas

4. Deutsche Telekom Laboratories
Business model kit.
Instruction Cards.
 The cards provide
creative exercises and
questions for
brainstorming
 Instruction cards will
guide the team step by
step through the
business modeling
process.

5. Deutsche Telekom Laboratories
Business model kit.
Example Cards.
 Example cards are
used for an initial
warm-up exercise.
 The warm-up will get
the tam more familiar
with the business
model framework and
the way it works.

6. Deutsche Telekom Laboratories
Business model kit.
Challenger Cards.
 Challenger cards set
out scenarios that help
refine the business
concepts.
 The cards query the
team particularly in
terms of market
competitors and
growth strategy.

7. Deutsche Telekom Laboratories
Business model kit.
Business Model Framework Sheets.
 Framework sheets are
used for the final step
for grouping all ideas
into separate clusters
 Each idea cluster
stands for a distinct
business strategy.
 Capturing all ideas on
separate frameworks
helps the team to
make an informed
decision about the
best business strategy
to pursue.