The document describes a "Rigorous Money Tree Test" for evaluating business models. It lists 9 criteria for a successful business model: having multiple income streams, outstanding products/services, requiring little to no upfront investment, being resistant to employees, yielding high profit margins, involving trendy or fashionable products, generating residual income, having an enthusiastic founder, and involving everyday consumable products that customers purchase frequently. Each section poses a question to determine if a business model meets one of the 9 criteria.
2. • Multiple Income Streams
• Outstanding products / services
• Nothing down (or small upfront) investment
• Employee resistant
• Yielding high profit margins
• Trendy or fashionable
• Residual type of income
• Enthusiastic about it
• Every day consumables
Can you get various income types from the venture?
Rigorous Money Tree Test…
3. • Multiple Income Streams
• Outstanding products / services
• Nothing down (or small upfront) investment
• Employee resistant
• Yielding high profit margins
• Trendy or fashionable
• Residual type of income
• Enthusiastic about it
• Every day consumables
Are the products / service unique or is the offer to the
Customer sensational?
Rigorous Money Tree Test…
4. • Multiple Income Streams
• Outstanding products / services
• Nothing down (or small upfront) investment
• Employee resistant
• Yielding high profit margins
• Trendy or fashionable
• Residual type of income
• Enthusiastic about it
• Every day consumables
Does the venture require a small or no initial payment?
Rigorous Money Tree Test…
5. • Multiple Income Streams
• Outstanding products / services
• Nothing down (or small upfront) investment
• Employee resistant
• Yielding high profit margins
• Trendy or fashionable
• Residual type of income
• Enthusiastic about it
• Every day consumables
Does the business run with non or few employees in order
to reduce errors and hassles?
Rigorous Money Tree Test…
6. • Multiple Income Streams
• Outstanding products / services
• Nothing down (or small upfront) investment
• Employee resistant
• Yielding high profit margins
• Trendy or fashionable
• Residual type of income
• Enthusiastic about it
• Every day consumables
Are the profit margin on the products / services good?
Rigorous Money Tree Test…
7. • Multiple Income Streams
• Outstanding products / services
• Nothing down (or small upfront) investment
• Employee resistant
• Yielding high profit margins
• Trendy or fashionable
• Residual type of income
• Enthusiastic about it
• Every day consumables
Are the product / services in line with current trends and fashion?
Rigorous Money Tree Test…
8. • Multiple Income Streams
• Outstanding products / services
• Nothing down (or small upfront) investment
• Employee resistant
• Yielding high profit margins
• Trendy or fashionable
• Residual type of income
• Enthusiastic about it
• Every day consumables
Do you only do the work / set up once and thereafter
regular income from it?
Rigorous Money Tree Test…
9. • Multiple Income Streams
• Outstanding products / services
• Nothing down (or small upfront) investment
• Employee resistant
• Yielding high profit margins
• Trendy or fashionable
• Residual type of income
• Enthusiastic about it
• Every day consumables
Are you passionate about your venture and offering?
Rigorous Money Tree Test…
10. • Multiple Income Streams
• Outstanding products / services
• Nothing down (or small upfront) investment
• Employee resistant
• Yielding high profit margins
• Trendy or fashionable
• Residual type of income
• Enthusiastic about it
• Every day consumables
Do your customer need to buy from you multiple times?
Rigorous Money Tree Test…
11. • Multiple Income Streams
• Outstanding products / services
• Nothing down (or small upfront) investment
• Employee resistant
• Yielding high profit margins
• Trendy or fashionable
• Residual type of income
• Enthusiastic about it
• Every day consumables
Can you get various income types from the venture?
(e.g. an investment property gives rent and profit when sold
Rigorous Money Tree Test…