International Marketing Initiative of World Trade Center attracting the NRI Diaspora in the Middle East. Leveraged the Initiative for Brand Marketing, Business Alliances, Investor Relations, and Revenue Generation for the Organization.

2. Objective
Was to reach to the NRI Diaspora in Doha
Informing them about the launch of WTC Noida in Delhi NCR
And how it can act as a great business opportunity in the short as well as long term.

3. Why Doha
Presently, Qatar has a huge Indian population around 2 lakhs (Indian Embassy, 2006). Most of the local
establishment, whether governmental, business or industrial, prefer to employ Indians in various capacities.
Number of Indians working in other fields like management, education, pharmacies, computers, etc. As
Qatar’s economic development accelerates in future, the numbers and involvement of Indians at all levels in
Qatar is expected to grow.
Indians at Qatar send a huge amount of remittances to India. It is said that the average annual remittance to
India by the Indians at Qatar equals or exceeds Qatar’s net export earnings from the Gulf. (Source: Ministry of
Overseas Affairs)
Doha Skyline

4. Role of WTC Qatar
330 cities. 100 countries. 1 Global Network.
As part of the elite global WTC network, reciprocity plays an
important role among WTCs.
WTC Qatar played a key role in organsing the Investment meet
including disseminating information on WTCA network to the
delegates.

5. Delegates @ the meet
Approximately 100 delegates attended the event.
NRIs settled well in Qatar and have been investing back in India in various residential & commercial
projects.
Most of the NRIs were invited with their families.
(Investing in real estate is generally an entire family’s decision, hence spouses act as a influencer
during the purchase decision)

6. WTC Doha Representative
100+ NRIs in Doha
Channel Partner Representative
Audience Interaction
WTC Noida Representative
The Event

7. The Outcome
Confirmed investment of 8000sq.ft from NRIs.
Similar additional investment expected in next few days.

8. Analysis
Doha is hosting 2022 FIFA World cup, hence government will be investing a lot in infrastructure &
related fields which ultimately will lead to the development of the economy and hence more
investment power in the hands of people working there
Doha market has a great potential due to presence of large number of NRIs
WTC Doha is an upcoming landmark which will help in positioning of the WTC story
Multiple partners can cater to the large market. Regular presence is required to fully cover the region.

9. Thank You