Business Analysis Terminology - Horizontal Integration.pdf
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Horizontal integration refers to when a company expands by acquiring or merging with competitors that produce similar products or operate in the same industry. This allows companies to achieve economies of scale, increase market share, and gain competitive advantages through synergies between the combined businesses. Horizontal integration can help companies improve supply chain management, diversify risk, expand into new markets, and enhance financial performance through streamlined research and development.
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